Marketing Speak

🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes this with strategic questioning, authentic branding, and conversion funnels that actually work. The proof? Organic traffic skyrocketing, keyword rankings climbing, and lead generation hitting all-time highs. This Marketing Speak episode is packed with actionable insights for any service business ready to level up! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/512 [https://www.marketingspeak.com/512].

🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth. His insight? Most entrepreneurs keep trying new containers (strategies) without fixing the holes. They chase shiny objects instead of identifying their linchpin leak - whether it's branding, marketing, sales, operations, or mindset. Key takeaways from our conversation:  ✅ The 4 C's of content creation that separate you from the noise  ✅ Why building your own platform trumps social media dependency  ✅ How to leverage existing viral content for rapid growth  ✅ The spiritual partnership that transformed his entire approach to business Ready to identify your business leak? Listen to Episode 511 now. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/511 [https://www.marketingspeak.com/511].

🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse. Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversions. In this deep-dive case study, Greg and I reveal exactly how we flipped the script from "all about us" to "what's in it for them" using the StoryBrand framework. The result? Brandon Yosha went from signing 12 cases per YEAR to 23 cases in a single MONTH. If your website isn't converting visitors into clients, this case study reveals the exact strategies that work. 🎧 Listen to our complete breakdown on Marketing Speak Episode 510. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/510 [https://www.marketingspeak.com/510].

💡 "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors. Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords. The breakthrough insight? When your audience is dealing with trauma and chronic illness, cognitive load is your enemy. Every moving element, every competing call-to-action, every unnecessary animation adds stress to already overwhelmed visitors. Their solution: Create calm, build trust, then guide visitors through a logical journey that feels supportive rather than sales-y. The result? A website that doesn't just look professional - it actually helps people while driving business growth. Full case study details are in our latest Marketing Speak episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/509 [https://www.marketingspeak.com/509].

After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality. As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His approach? Core values that trigger daily conversations, not collect dust on walls. Key insight: "Every company has a culture—even if default is also a culture. The question is: will you be intentional about what you build?" His framework helped a 600-employee client unify its culture across four locations in just four months. Listen to Marketing Speak Episode 508 to discover Meny's actionable strategies for building an intentional culture that drives results, not just engagement surveys. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/508 [https://www.marketingspeak.com/508].