Nothing Small About Business

93% of Communication Has Nothing To Do With Words: with Robert Kennedy lll

Ever wonder what your body language, tone, and words say about you before you even open your mouth? Today’s guest, Robert Kennedy III, joins Sara and he's dropping major wisdom bombs on how mastering communication is less soft skill and more essential, especially if you're a small biz owner or entrepreneur. Buckle up, because this chat is packed with hacks to speak smarter, connect deeper, and yes, even use AI to improve your game! * Communication is all about connection—what you intend, what others receive, and perception gaps in between. * Visual cues like facial expressions and body language dominate first impressions—about 55%. Words? A measly 7%. * The vocal layer, including tone and energy, influences 38% of communication. * We often jump into conversations, like double dutch, without full listening—missing key signals. * Asking questions hijacks the brain’s urge to fill silence and creates trust—it's a "cheat code." * Silence is powerful—embrace it to let your message settle; it's not awkward, it's intentional. * Technology, especially AI tools like Udly AI or Ori.app [http://Ori.app], can give real-time feedback on your communication style. * Authentically matching your energy to others boosts rapport be conscious of your tone, pace, and physical cues. * Building trust isn't manipulation it's creating mutual benefit and showing genuine interest. * When mistakes happen, gratitude over sorry elevates the relationship and shows respect. * The golden rule: Ask more questions, listen more, and curiosity will transform your connection game. perception Host: Sara Press @withsarapress [instagram.com/withsarapress] Resources & ways to connect with Robert: robertkennedy3.me [http://robertkennedy3.me], amplifiedvoicehq.com [http://amplifiedvoicehq.com] Final Takeaway If you want better relationships, more trust, and yes, higher sales, ask more questions, listen for real, and own your energy. It’s not magic just good old-fashioned curiosity combined with tech tools that can make you look like a communication ninja. Practice, be grateful, and watch your connections and your business thrive!

How to Hire Smarter with Aligned Recruitment CEO Julia Arpag

Ready to stop hiring a middle ground of "kind of fits" and start landing rockstar candidates? This episode spills the tea on mastering the art (and science) of recruitment with some hilarious tech horror stories along the way. Whether you're a startup founder or just tired of ghosting candidates, we've got you this episode: * The crucial first step: knowing exactly who you need before hiring * How small businesses can avoid the "jack-of-all-trades" pitfall * The secret sauce: leveraging LinkedIn and AI for ultra-targeted sourcing * Red flags to spot early from resumes to real-time video interviews * Why AI-generated resumes are the new scam and how to spot them * The importance of emotional intelligence and behavioral questions in interviews * Trends post-COVID: job longevity and the future of AI in jobs * Founder's journey: from layoffs to launching a recruitment empire * How to balance risk and opportunity when hiring during economic ups and downs * Why networking is not cringe, it's your lifeline * Actionable tip: The antidote to anxiety in business is taking one step today Host: Sara Press @withsarapress [https://www.instagram.com/withsarapress/] Guest: Julia Arpag * Aligned Recruitment [https://alignedrecruitment.com/] — Your new favorite tech hiring buddy Connect with Julia Arpag: * LinkedIn [https://www.linkedin.com/in/julia-arpag/] * Twitter [https://twitter.com/julia_arpag] small business, women in business, business tips, recruitment, linkedin, hiring

Pivot or Perish: The Kerwell Story of Shifting Gears in a Regulated Market

Hold onto your hemp leaves, folks! Today Sara dives into how one wellness brand decided to pivot from brick-and-mortar to online, and still managed to stay high in customer trust. The CEO of Kerwell, Bryan Christopher opens up about making smart, data-driven decisions and knowing when to say goodbye is the secret sauce. Host: Sara Press @withsarapress [https://www.instagram.com/withsarapress/] * Kerwell Wellness [https://www.kerwellness.com/] — Explore their e-commerce platform * Kerwell CBD Instagram [https://www.instagram.com/kerwellcbd] — Follow for updates Sponsored by: Kion Aminos. Get 10% off with code SaraPress or with this link: SHOPKION [https://www.getkion.com/collections/see-all?utm_source=withsarapress&utm_medium=aspire&utm_campaign=Kion+Affiliate+Program+IG&transaction_id=1021989c40555fa3ac29cfb7ed7cd0] IN THIS EPISODE: * The origin story: from jaw pain remedy to high-end wellness brand * How COVID unexpectedly accelerated digital transformation * The strategic decision to close brick-and-mortar stores to focus on e-commerce * Navigating federal and state hemp regulations with a focus on compliance and transparency * The importance of product diversification and SKUs aligned with consumer demand * How nano-emulsified topicals deliver faster pain relief * The nuances: Delta 9 versus traditional THC—what’s legal and what’s psychoactive? * Building trust through education, personalized support, and transparent ingredients * Future-proofing: staying ahead of industry regulations and consumer trends * Practical advice for business owners: trust your instincts and back your decisions with research Remember, the key takeaway: continuous adaptation, backed by real research and a bit of emotional detachment, keeps your biz thriving in unpredictable waters. Trust yourself, stay transparent, and know when to pivot!

From Unknown to Trusted: How to Build Authority Through Podcasting with Michelle Glogovac

In this insightful interview, Sara sits down with Michelle Glogovac, the podcast matchmaker, as she shares her expertise on leveraging podcasts for personal branding, storytelling, and PR. Discover how to craft authentic stories, repurpose content effectively, and navigate the evolving landscape of AI in podcasting. Host: Sara Press @withsarapress [https://www.instagram.com/withsarapress/] Guest: Michelle Glogovac Website - https://themlgcollective.com [https://themlgcollective.com] Sponsor: Kion www.shopkion.com [http://www.shopkion.com] 10% off with code: SaraPress -The importance of authentic storytelling in podcasts -Strategies for pitching and securing podcast appearances -Effective content repurposing and clips for marketing -Navigating AI-generated content and maintaining human connection -Building trust and relatability through consistent messaging Chapters 00:00 The Art of Storytelling in Business 03:09 Overcoming Communication Barriers 05:57 Finding Your Unique Story 08:50 The Role of AI in Podcasting 11:53 The Importance of Human Connection 15:10 Repurposing Content for Maximum Impact 18:02 Effective Podcast Pitching Strategies 20:54 Navigating the Evolving PR Landscape 23:56 Building Meaningful Connections Through Podcasts 27:01 Final Thoughts and Actionable Steps resources podcasting, storytelling, PR, content repurposing, AI in media, personal branding, podcast pitching, media strategy, audience engagement, podcasting tips

The Blueprint to Scaling and Selling a Business with Bryan Clayton of GreenPal

Today Sara is joined by Bryan Clayton as he shares his entrepreneurial journey from a lawn mowing business to building a successful tech platform, GreenPal. He highlights lessons on growth, scaling, mentorship, and personal development. Sara and Bryan dive into: Building a business from scratch Scaling and preparing for acquisition Mentorship and learning asynchronously Balancing personal growth with business demands Creating a platform that scales to millions Host: Sara Press @withsarapress [https://www.instagram.com/withsarapress/] Guest: Bryan Clayton @bryanclayton [https://www.instagram.com/bryanmclayton] Chapters 00:00 The Journey Begins: From Lawn Mowing to Entrepreneurship 02:47 Scaling Success: Lessons from the First Business 06:06 The Shift to Tech: Building GreenPal 08:54 Finding Mentorship: Learning Asynchronously 11:56 The Hustle: Gaining Initial Users 14:48 Balancing Two Sides: Consumers and Service Providers 17:48 Mindset and Routines: Keys to Success 20:58 The Importance of Physical Fitness in Business 24:00 Radical Accountability: Taking Ownership in Business resources entrepreneurship, startup, scaling, mentorship, personal growth, tech, business strategy, leadership, SaaS, GreenPal