Off The Herd

How He Built and Sold 3 Companies: Senko Rasic | Off the Herd

In this episode of Off the Herd, Senko walks us through his path from launching Naslovnica, to founding and selling Music Box, building Aww board and selling it to a globally recognized collaboration platform (miro), and eventually entering Y Combinator with Pythagora.We talk about what it actually takes to build products people want, when to sell, when to double down, and how today’s founders should think about AI, product-market fit, and timing. Senko shares lessons learned the hard way —mistakes, pivots, exits, and what he would do differently if he were starting today.If you’re a founder, designer, developer, or anyone thinking about building a startup in the age of AI, this conversation is packed with real insight, not LinkedIn quotes.Topics covered:• Building and selling startups• Awwwards, Music Box, and early internet projects• Getting into Y Combinator with Pythagora• Founder decision-making and exits• How AI changes product building today• Advice for early-stage founders