Online Reputation Management Podcast

Personal vs Corporate Branding Explained (James Dooley Interviews Charles Floate)

James Dooley and Charles Floate discuss personal branding versus business branding and why both matter for SEO, digital marketing and AI-era brand visibility. The conversation explores why personal brands often create stronger engagement because people trust other people more than faceless corporations. Charles Floate explains how entity stacking helps Google and Bing understand a business through consistent third-party validation across social profiles, citations, reference sites, forums and company platforms. They also cover how founders can build personal brands by creating consistent profiles, using the same core details and reinforcing clear identity signals across the web. The discussion highlights the difference between being an influencer and becoming a key person of influence, where the founder builds trust while strengthening the corporate brand. This video is useful for business owners, founders, SEOs and marketers looking to improve brand authority, trust and visibility.

How to Control Your Reputation Online in 2026 (James Dooley Interviews Charles Floate)

James Dooley is joined by Charles Floate to discuss online reputation management strategies that are working in 2026. The conversation covers parasite SEO, suppressing negative search results, Google News freshness, image ranking strategies, topical authority, consensus building and using high authority websites to improve branded search results. Charles Floate explains how parasite SEO can be used to suppress negative sentiment in search engines by leveraging DR90 websites, Wikipedia-style authority pages and niche-relevant topical authority. The discussion also covers Google Images optimisation, image-sharing platforms like Flickr, freshness signals in Google News, Top Stories rankings and how positive sentiment campaigns can bury older negative content. The podcast explores how online reputation management now relies heavily on building positive consensus across trusted sources, increasing branded authority and controlling entity sentiment across search engines and AI-driven systems.

Top Link Building Platforms for SEO (James Dooley Interviews Charles Floate)

James Dooley and Charles Floate discuss the best link building marketplaces for SEOs, with a focus on PressWiz, delivery speed, pricing, transparency and backlink quality. Charles explains why PressWiz uses AI agents to speed up link delivery, validate orders and reduce delays between publishers and clients. The conversation compares PressWiz with other link building marketplaces and services, including WhitePress, RocketLinks, Bazoom, Authority Builders, Loganix, FatJoe and Insert.Link. They also cover the difference between a marketplace and a managed link building service because SEOs often need control over publisher selection, content relevance and backlink strategy. The podcast explains guest posts, niche edits, unmentioned links, tier-two links, entity stacking and listicle placements for AI visibility. This video is useful for SEOs, agencies and businesses choosing link building platforms in 2026.

How to Power Up Backlinks With Tier 2s & Traffic (James Dooley Interviews Charles Floate)

James Dooley is joined by Charles Floate to discuss powering up backlinks, tier two link building and activating backlink signals to improve SEO performance. The conversation covers guest posting, entity stacking, nofollow link activation, social signals, contextual relevance and how to strengthen backlinks after they have been acquired. Charles Floate explains why many SEO agencies leave value on the table by building backlinks and failing to support them afterwards. The discussion explores how coordinated signals such as traffic, internal links, social engagement and contextual tier two backlinks can improve the effectiveness of guest posts and high-authority links over time. The episode also covers Google’s treatment of nofollow links, contextual anchor text relevance, backlink neutralisation and modern strategies for improving backlink power in today’s algorithms.

How to Own Your Business Brand SERP | James Dooley & Experts

James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP control are essential in 2026. The conversation explains how corporate brands can improve online reputation, increase trust, influence AI search results and control the narrative around their name. The group covers brand search results, reviews, testimonials, case studies, PR, podcast appearances, awards, autosuggest control and online reputation management. They explain why businesses need to respond to complaints, promote positive proof and avoid relying on reactive reputation repair. The discussion also explores how AI overviews and LLM citations can push users into branded searches, making a strong brand SERP even more important. This podcast is useful for business owners, marketers and SEO professionals who want to improve brand trust, suppress negative results and generate more enquiries through better online branding.