PNW Beauty Podcast

Yulia Alpeza: Unveiling the Secrets to Becoming a Permanent Makeup Artist

Hosted by  Irina Groshina  Founder of http://pnwbeauty.pro Owner of https://beautissima.us https://www.instagram.com/beautissima_usa/ https://www.facebook.com/profile.php?id=100071389130531 Our guest:  Yulia Alpeza is one of Washington State's most accomplished and renowned permanent makeup artists. Owner of Calypso Beauty. https://www.calypso-beauty.com https://www.instagram.com/calypso_beauty_pmu 🎙️ In the fourth episode of the PNW Beauty Podcast, join us as we dive into the fascinating world of permanent makeup (PMU) with our special guest, Yulia Alpeza. Discover her journey, starting from her background in the Soviet Union to becoming a renowned PMU artist in Seattle. 👩‍🎨 Yulia shares her experiences and insights, covering topics such as her transition to permanent makeup, the investment required to become a PMU artist, and the obstacles she faced. 💪 Learn what it takes to become a successful PMU artist who can pursue this career and the recommended training approaches. Yulia provides valuable advice for beginners, including the number of models to practice on and the ideal starting points in PMU. 🌐 Explore the changes in the PMU industry over time, the enduring popularity of microblading, and Yulia's perspective on other services. Please find out about her favorite PMU service and the challenges she faces when procedures go awry. 👄 Discover the impact of permanent makeup on looking younger, trends in PMU across Washington and Seattle, and Yulia's recommendations for those aspiring to become PMU artists. 🎓 Yulia delves into her unique approach as a PMU trainer, discussing equipment costs, her excitement in her job, and her strategies for dealing with difficult clients. ⏰ Learn about Yulia's work-life balance, weekly work hours, and vision for the future as she shares where she sees herself in the next five years. 🔍 Whether you're a PMU enthusiast or an aspiring artist, this episode provides valuable insights into the world of permanent makeup. Don't miss the chance to explore the trends, challenges, and triumphs in the evolving field of PMU! 🌟 #PermanentMakeup #PMUArtistry #BeautyPodcast Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest! SUBSCRIBE FOR FUTURE EVENTS [http://pnwbeauty.pro/#rec447538438] http://pnwbeauty.pro

Michelle Phung: From Zero to Hero - How I Became a Successful PMU Artist

Hosted by  Irina Groshina  Founder of http://pnwbeauty.pro Owner of https://beautissima.us https://www.instagram.com/beautissima_usa/ https://www.facebook.com/profile.php?id=100071389130531 Our guest:  Michelle Phung10x certified PMU Artist Owner of Evoluxe Studio&Academy. https://www.evoluxestudio.com https://www.instagram.com/evoluxe.studio.academy https://www.facebook.com/evoluxe.studio.academy https://www.tiktok.com/@evoluxestudio Welcome to the third episode of PNW Beauty Podcast! In this episode, our host, Irina Groshina, sits down with our special guest, Michelle Phung, a 10x certified PMU Artist and the owner of Evoluxe Studio & Academy. Michelle shares her journey in the beauty industry, starting with how she got started and her background. She also discusses her experiences with Instagram classes, her valuable lessons, and her not-so-great experiences.   She emphasizes the significance of focusing on one model during training and the subsequent steps of practicing at home and eventually renting a room. Michelle delves into her early experiences with her first clients and the support she received as a beginner. She also talks about how she utilized Instagram and Facebook to attract and retain clients, highlighting the power of networking in the beauty industry. In the latter part of the episode, Michelle clarifies the difference between permanent makeup and tattooing and discusses the financial aspects of her education and the basic starter kit costs for a permanent makeup artist. She reveals how many clients she sees daily and discusses her current strategies for finding clients. Michelle addresses the topic of market saturation in the permanent makeup industry and shares her experiences with challenging situations involving clients. She also reveals her preparation process for permanent makeup procedures. Towards the end of the episode, Michelle discusses whether she has any employees and provides tips on finding good employees in the industry. She reflects on her journey and shares valuable lessons and insights from her experience. Finally, Michelle shares her vision for the future, revealing where she sees herself in 10 years. Timestamps: 00:00 - Introduction to the third episode of PNW Beauty Podcast 00:30 - Guest Introduction: Michelle Phung 00:50 - Michelle's background - how did you start? 04:30 - Lessons from the Instagram trainer 05:48 - Bad experience with Instagram classes 07:23 - Practice on a real model or banana 09:06 - Only one model during the training 09:44 - Next step: Practice at home 10:25 - Next step: rent a room 11:06 - First clients 13:16 - Support for beginners 14:40 - Getting clients from Instagram and Facebook 16:25 - Networking in the beauty industry 17:40 - Promoting efforts results 18:42 - More training 20:38 - How to find a suitable class or training? 25:39 - How long could a good class or training be? 28:10 - Most recent class experience 28:30 - Difference between permanent makeup and tattoo 30:18 - Investment in education 32:30 - Cost of a basic starter kit for a PMU artist 35:17 - Number of clients seen in a day 37:37 - Finding clients now 38:17 - Permanent makeup market saturation 39:40 - Difficult situations with clients 40:14 - Preparation for permanent makeup 44:02 - Employees in the business 45:06 - Finding good employees 48:30 - Lessons learned and looking backward 50:01 - Vision for the future: Where do you see yourself in 10 years? Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest! SUBSCRIBE FOR FUTURE EVENTS [http://pnwbeauty.pro/#rec447538438] http://pnwbeauty.pro

Lisa Kon Celebrity Nail Artist: Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland

Hosted by  Irina Groshina Founder of http://pnwbeauty.pro [ http://pnwbeauty.pro] Owner of https://beautissima.us [https://beautissima.us] https://www.instagram.com/beautissima_usa/ [https://www.instagram.com/beautissima_usa/] https://www.facebook.com/profile.php?id=100071389130531 [https://www.facebook.com/profile.php?id=100071389130531] Our guest: Lisa Kon Celebrity nail studio https://www.lisakon.com [https://www.lisakon.com] https://www.instagram.com/lisa_kon_ [https://www.instagram.com/lisa_kon_] Welcome to the new episode of the PNW Beauty Podcast featuring Lisa Kon, a renowned celebrity nail artist. In this episode, Lisa shares her background and explains why she chose to specialize in nail artistry. She also provides valuable insights into avoiding burnout and attracting clients in the nail industry. Lisa talks about the unique qualities of her manicure services and reveals her favorite type of manicure. She also discusses some of the most challenging and memorable experiences of her career, including working with celebrities such as Sylvester Stallone's mother, Kendall Jenner, Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland, and Justin Bieber. 00:00 Wellcome to the first PNW Beauty Podcast 00:30 Lisa Kon, Celebrity Nail Artist 1:10 Lisa's background 1:40 Why nails? 7:20 How to Avoid Burnout? 10:37 How to attract clients in the nail industry? 21:55 What is unique about your manicure services? 23:07 What is your favorite type of Manicure? 23:30 How does your Manicure? 25:50 Celebrties clients - Silvester Stalone's mother 27:00 Kendall Jenner 31:52 Most stressful situations 38:04 Most difficult Manicure you ever made? 36:45 Manicure for a little girl? 40:00 Travel with celebrities: Kardashians 42:33 Hailey Bieber, Kate Moss, Zendaya, Rita Ora, Tom Holland 43:35 Justin Bieber 44:08 Importance of salon's interior design 45:30 Let's talk money - how much does it cost to open a nail salon? 46:04 Future plans 51:55 First impression of LA Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest! SUBSCRIBE FOR FUTURE EVENTS [http://pnwbeauty.pro/#rec447538438] http://pnwbeauty.pro

Sara Martinez: How to become an esthetician, sugarist, and lash artist.

This is the first episode of the PNW Beauty Pro podcast. See the video version on Youtube [https://www.youtube.com/watch?v=lKMdQ9XSdlo] Hosted by Irina Groshina [https://www.instagram.com/beautissima_usa] Founder of  PNWBeautyPro [http://pnwbeauty.pro/], Owner of Beautissima [https://beautissima.us/]. Our guest: Sara Martinez [https://www.instagram.com/sara.sugarsavvy/] Owner of Sugar Savy [https://www.sugarsavvybysara.com/] Licensed Esthetician, Lash Artist, and Sugarist. We will speak about Sara's path in the beauty industry - how and why to become an esthetician, choose a beauty school and find your first job in the beauty industry, along with how to start your beauty business. Sara will share insight about beauty marketing on Google, Yelp, Groupon, and Instagram, as well as her favorite brands, training, and certifications. You will learn how to handle demanding clients and maintain a Work-Life balance. 00:00 Wellcome to the first PNW Beauty Podcast 00:15 Guest introduction - Sara Martinez 01:50 Why become an esthetician? 03:45 How to choose a beauty school? 07:59 Gaps in beauty education 10:45 Work experience outside of the Beauty Industry 12:00 First job in the beauty industry    14:26 Job burnout 22:24 Why did you start your own business? 25:20 Starting own beauty business - challenges. 25:20 Find the place for your beauty business. 26:40 Bussiness license for your beauty business. 28:08 How to find clients for your beauty business. 28:08 Beauty marketing: Google, Yelp, Groupon, and Instagram 29:30 Giveaways - are they working? 31:10 Discounts - are they worth it? 32:40 Services packages and bundles 34:20 How to handle difficult clients? 37:00 Most and least favorite beauty service 39:32 Can you recommend training and certifications? 43:00 What beauty brands do you recommend? 50:37 Work-Life balance Let’s build a community together to network with fellow beauty artists and business owners in the Pacific Northwest! SUBSCRIBE FOR FUTURE EVENTS [http://pnwbeauty.pro/#rec447538438] http://pnwbeauty.pro