PracticeCare

Dr. Heather Levites on How to Measure Marketing Strategies Well

There’s a joke in marketing that was said a painfully long time ago yet still vexes people today, and it’s this: I know half of my marketing is working, I just don’t know which half. It doesn’t have to be that way. Marketing strategies can be tested for their effectiveness, and my guest today will share her insights on how she does it. Dr. Heather Levites is a Board-Certified Plastic Surgeon with a special interest in advanced cosmetic surgery. She earned her undergraduate degree at MIT after attending an arts high school in New York City. She earned her MD from the State University of New York at Stony Brook, and completed her plastic surgery training at Duke University. She went on to complete an additional fellowship year of specialized training in aesthetic surgery in Charlotte. Dr. Levites opened the doors to her own practice, LevityLifts, in August 2025. Additionally, Dr. Levites is Clinical Faculty at Duke University. In this episode Carl White and Dr. Heather Levites discuss: * The core parts of her own marketing plan to grow her practice * Her own journey to test those core parts well and what she learned * Her advice to practice owners struggling with marketing effectiveness Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link [https://calendly.com/marketvisorygroup/practicecare-podcastqa?month=2022-08] where you can get the process started. Connect with Dr. Heather Levites https://www.instagram.com/levitylifts [https://calendly.com/url?q=https%3A%2F%2Fwww.instagram.com%2Flevitylifts&user_uuid=CFCFDGYQYA3657KC&stage=1&hmac=eb6475bcf15b7a1bc6750a8bda2c8440c4842183072fb3a1c320fd2db3bd82bf] https://www.facebook.com/LevityLifts [https://www.facebook.com/LevityLifts] https://www.tiktok.com/@levitylifts?_r=1&_t=ZP-92sdlKmD62o [https://www.tiktok.com/@levitylifts?_r=1&_t=ZP-92sdlKmD62o] Connect with Carl White Website: http://www.marketvisorygroup.com [http://www.marketvisorygroup.com/] Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup [https://www.facebook.com/marketvisorygroup] YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig [https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig] LinkedIn: http://www.linkedin.com/in/healthcaremktg [http://www.linkedin.com/in/healthcaremktg]

Vinny Sankaran on The Weaponization of AI in RCM

As AI makes billing faster, it also makes it easier for bad actors to target practices and their revenue cycle. My guest today works extensively in RCM, and implements AI in RCM, and he’ll open our eyes to the dark side and how to fight back.  Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing. At MBWRCM, he is involved in applying his experience to optimize revenue cycle process flows to improve our clients' profitability and performance. In this episode Carl White and Vinny Sankaran discuss: * AI-Driven Phishing and Fraud: How hackers are using Generative AI to create hyper-realistic fraudulent claims and payment redirect requests. * The Evolving Cybersecurity Landscape: Why RCM systems are now the primary target for ransomware due to the high value of PHI and financial data. * Defensive AI: Using AI to detect patterns in billing data that indicate a breach or fraudulent activity before it’s too late. * Building a Redundancy Plan: Practical steps for independent practices to ensure continuity of claims processing during a widespread cyber outage. * The Ethics of AI in Security: Addressing the liability shift when AI makes a decision that leads to a data exposure. Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link [https://calendly.com/marketvisorygroup/practicecare-podcastqa?month=2022-08] where you can get the process started. Connect with Vinny Sankaran https://www.linkedin.com/in/vinodsankaran/ [https://www.linkedin.com/in/vinodsankaran/] Connect with Carl White Website: http://www.marketvisorygroup.com [http://www.marketvisorygroup.com/] Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup [https://www.facebook.com/marketvisorygroup] YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig [https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig] LinkedIn: http://www.linkedin.com/in/healthcaremktg [http://www.linkedin.com/in/healthcaremktg]

Lorianne Isaacon on Getting Onboarding Right

A material cost in a practice is the cost of replacing staff. One of the bigger people mistakes practices make is not properly onboarding and training a new hire. You wouldn’t think so given the costs, but it happens all the time. My guest today helps her clients with a variety of HR needs, including onboarding and training, and she’ll help us understand how to get onboarding right. Lorianne Isaacson is the founder of Personnel Matters, a company dedicated to helping business owners create stability, structure, and scalability through strong people systems. With decades of experience in operations, healthcare, and organizational development, Lorianne is known for turning chaos into clarity by building documented processes, clear roles, and accountability frameworks that allow businesses to thrive without owner burnout. Through Personnel Matters, she partners with small to mid-sized companies to design company blueprints and owner legacy frameworks that reduce turnover, improve performance, and create confident teams—so owners can step out of daily firefighting and into sustainable growth and lasting impact. In this episode Carl White and Lorraine Isaacson discuss: * What it takes to get onboarding right * Why so many practice owners make mistakes when onboarding * The onboarding mistakes Lorraine typically sees with her clients Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link [https://calendly.com/marketvisorygroup/practicecare-podcastqa?month=2022-08] where you can get the process started. Connect with Lorraine Isaacson https://www.linkedin.com/company/achieve-stability, [https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fachieve-stability%2C&user_uuid=CFCFDGYQYA3657KC&stage=1&hmac=6df7d43d5864fdbc63c4988e779bc61446e741f700bcb39cca533e91fc3a356c] https://www.facebook.com/AchieveStability [https://calendly.com/url?q=https%3A%2F%2Fwww.facebook.com%2FAchieveStability&user_uuid=CFCFDGYQYA3657KC&stage=1&hmac=d1020183a061b63595d8587358af103453e8ad5ea3f69c71a4d5c7fa81160286] Connect with Carl White Website: http://www.marketvisorygroup.com [http://www.marketvisorygroup.com/] Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup [https://www.facebook.com/marketvisorygroup] YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig [https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig] LinkedIn: http://www.linkedin.com/in/healthcaremktg [http://www.linkedin.com/in/healthcaremktg]

David Zetter on Why ERISA Is Your Friend

When it comes to the law, the reflex is to say “I just want to stay out of trouble.” Of course you do, but can the law ever be your friend? Yes it can, especially if you know it better than the guy on the other side of the table. My guest today is an expert on ERISA, a law that is quite broad and applies to practices almost daily. He helps his clients apply ERISA to their benefit, and he’ll give us a few tips on this episode. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management. In this episode Carl White and David Zetter discuss: * ERISA – its definition and scope, and the role of a fiduciary * How practice owners can invoke ERISA to fight health insurance carriers 1) on systematic denials, 2) when the carrier is negligent, and 3) if a dispute goes to court * How to fight an ERISA dispute related to a denial or underpayment Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link [https://calendly.com/marketvisorygroup/practicecare-podcastqa?month=2022-08] where you can get the process started. Connect with David Zetter https://zetter.com/ [https://zetter.com/] https://www.linkedin.com/company/zetter-healthcare/ [https://www.linkedin.com/company/zetter-healthcare/] https://www.linkedin.com/in/djzetter/ Connect with Carl White Website: http://www.marketvisorygroup.com [http://www.marketvisorygroup.com/] Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup [https://www.facebook.com/marketvisorygroup] YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig [https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig] LinkedIn: http://www.linkedin.com/in/healthcaremktg [http://www.linkedin.com/in/healthcaremktg]

Debbie Rabishaw on The HR Basics Every Practice Must Have

Growing your practice without the essentials of HR in place is a risky choice. Some essentials are required by law. Other essentials are strategic pillars that will help you grow. My guest today works with physicians and practice leaders to add HR smartly to their practice, and she’ll tell us what these essentials are. Debbie Rabishaw has more than thirty years of HR leadership experience, much of it in healthcare and healthcare-related practices. She partners with physicians and practice leaders to navigate HR compliance, people operations, and growth in a highly regulated environment. As the founder of Next Step Advisory, Debbie provides fractional HR support focused on practical, real-world solutions that strengthen teams and support sustainable practice growth. In this episode Carl White and Debbie Rabishaw discuss: 1. When healthcare practices typically realize they’ve outgrown their informal approach to HR 2. What usually triggers leadership to finally address HR gaps 3. The foundational HR systems should a growing healthcare practice should put in place before problems surface 4. The biggest misconception healthcare leaders have about HR as their practice grows Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link [https://calendly.com/marketvisorygroup/practicecare-podcastqa?month=2022-08] where you can get the process started. Connect with Debbie Rabishaw https://www.linkedin.com/in/debbierabishaw/ [https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdebbierabishaw%2F&user_uuid=CFCFDGYQYA3657KC&stage=1&hmac=d146e89d99aed82d4ad51641b569212f815433d49680021604e3a594bf98a5a4] Connect with Carl White Website: http://www.marketvisorygroup.com [http://www.marketvisorygroup.com/] Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup [https://www.facebook.com/marketvisorygroup] YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig [https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig] LinkedIn: http://www.linkedin.com/in/healthcaremktg [http://www.linkedin.com/in/healthcaremktg]