Profiles in Marketing with host Andrew Carlton

Podcast von Andrew Carlton

The host, Andrew Carlton, explores the journeys of experienced marketers all over the world. They discuss specific career decisions and characteristics that got them to where they are today. Learn from the best not by the latest technologies or campaigns but what things people need to do to become a successful marketer for today.

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10 Folgen

Episode 10: Dave Loomis, Veteran Marketing Executive, a veteran CMO with 32 years of perspective

Dave is a marketing leader with experience working for leading global corporations, including GE, IBM, DuPont, Saint-Gobain, Illinois Tool Works, Xerox, Motorola, Westinghouse, Allstate, Berkshire-Hathaway and Hamilton Beach. Marketing strategist, with particular strengths in analytics, segmentation, branding, content marketing and product innovation. He joins us today to discuss his marketing journey and experience over the last 32 years.

 14. Dez. 2017 -  38 min

Episode 9: Steven Schreibman, CMO from Nationwide Insurance and Finish Line discusses marketing's weaknesses and one clever tactic rarely used today

Steven is a 30+ year veteran of the marketing. Having worked for brands like Finish Line, Nationwide Insurance, MTV Networks, L'oreal and Phillip Morris, he knows what it takes to build a long-term sustainable career in marketing.

 03. Nov. 2017 -  38 min

Episode 8: Former CMO at Eloqua talks shop and the future of marketing

Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. Brian is a persuasive communicator with a proven history of accelerating revenue growth, penetrating new markets, and developing products people love. He is a respected mentor and coach skilled in driving performance-based cultures and developing talent. Brian expertly leads globally distributed teams spanning North America, Europe and Asia. Brian was recently named a Top 10 Global CMO for companies

 19. Okt. 2017 -  32 min

Episode 7: Matt Heinz, Top 50 Marketing & Sales Guru, shares his insights

He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.

 02. Okt. 2017 -  35 min

Episode 6: Alex Moore shares his marketing insights for today's marketer

Alex is no stranger to the digital landscape. He heads up one of the top Google Certified Analytics firms in the US. You won't want to miss his colorful journey into marketing and insights for today's marketer.