Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

When you build a brand based around your life, how do you know when work ends and life begins, or vice-versa? Does it mean your always working, or is there a way to stay intentional in your life and approach your commitment to business in a healthy way? Listen in as Rebecca Gallop of A Daily Something shares her approach to balancing work and life as a mom of three. Rebecca Gallop is the blogger, prop stylist and creative director behind A Daily Something [http://www.adailysomething.com/], a lifestyle destination where she shares the daily somethings that make life beautiful, including home décor, entertaining, recipes, personal style and 'life with littles.' Rebecca's work has been featured in Apartment Therapy, Martha Stewart Living and Camille Styles, among many other platforms, and she has collaborated with a number of national brands including Anthropologie, West Elm and Madewell. Through the events arm of her business, A Daily Gathering [http://adailygathering.com/], Rebecca hosts workshops, seasonal dinners and creative retreats with the intention of bringing people together in a community of giving. Today, Rebecca joins me to explain how A Daily Something evolved from a simple creative outlet to full-fledged creative business. She shares her ongoing intention to help people find the joy and beauty in daily life and the tricky balance of running a lifestyle brand that is an extension of your life. Rebecca discusses the four revenue streams that make A Daily Something a lucrative business, describing her recent expansion to include an affiliate shop and online course on the art of gathering. I ask Rebecca how she maintains a healthy relationship with social media, and she shares the reality of the chaos 'just beyond the frame.' Listen in for Rebecca's insight on the role of vulnerability in achieving business success and learn how to stop hiding and just start the creative project of your dreams! What You'll Learn Rebecca's intention to help people find joy and beauty in daily life How A Daily Something evolved from creative outlet to business The benefit to a lifestyle brand that changes with your situation The disadvantage of a brand that is an extension of your life Why Rebecca is creating an online course on the art of gathering   Connect with Rebecca A Daily Something [http://www.adailysomething.com/] A Daily Something on Instagram [https://www.instagram.com/adailysomething/] A Daily Something Shop [http://www.adailysomething.com/shop] A Daily Gathering [http://adailygathering.com/] Connect with Beth Beth's Website [https://www.bethkirby.com/] Beth on Instagram [https://www.instagram.com/local_milk/] Beth on Pinterest [https://www.pinterest.com/localmilk/] Beth on Twitter [https://twitter.com/local_milk] Local Milk Blog [https://localmilkblog.com/] Local Milk on Facebook [https://www.facebook.com/localmilkblog] Email hello@localmilkblog.com [hello@localmilkblog.com] Resources Mentioned Intentional Goal Setting Workbook [https://localmilk.lpages.co/goal-setting-101/] Books by Edith Schaeffer [https://www.amazon.com/Edith-Schaeffer/e/B001H9TCH0] Oh Joy! [https://ohjoy.blogs.com/] A Cup of Jo [https://cupofjo.com/] The Daybook [http://www.thedaybookblog.com/] Not Your Mother's Dry Shampoo [https://www.amazon.com/Not-Your-Mothers-Refreshing-Shampoo/dp/B072BGVMKC/ref=asc_df_B072BGVMKC/?tag=hyprod-20&linkCode=df0&hvadid=312155836534&hvpos=1o2&hvnetw=g&hvrand=15438729370987837841&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9027599&hvtargid=pla-570891626825&psc=1] Kristin Ess Texture Spray [https://www.kristinesshair.com/products/dry-finish-working-texture-spray] Jen Olmstead [http://deletedspacecreative.com/] GOMI [https://gomiblog.com/] Showit [https://showit.co/] Herbivore Lip Balm [https://www.herbivorebotanicals.com/collections/deeply-hydrating-balms-butters] Beth's Instagram Preset Collection [https://bethkirby.com/shop] Review Raw Milk on iTunes [https://itunes.apple.com/us/podcast/raw-milk-creative-business-podcast-about-social-media/id1379062569?mt=2]

Most of us think of Pinterest as a place to collect ideas. But if you are a creative, the platform is also a powerful way to get your work out into the world. So, how can a maker or an artist or a blogger use Pinterest to grow their audience? What are the best practices for improving your discoverability on the site? What are the secrets to using Pinterest to take your creative business to the next level? Yuka Ohishi is the International Program Manager and Creator Programs Lead at Pinterest. She has been with the company since 2014, serving as Community Marketing Manager in the Tokyo office before transitioning to her current role in San Francisco. Yuka is also a content creator in her own right, running a YouTube channel [https://www.youtube.com/channel/UC1JMhM9TJT7yMLx8ZtbDO8g] that incorporates travel vlogs, tech tutorials and lifestyle videos. Today, Yuka joins me to explain Pinterest's function as a visual discovery engine and the company's view of pins as a call-to-action. She offers insight around leveraging a business account as an aspiring creative and claiming your domain to get the most out of Pinterest. She also introduces the platform's new features, including the hashtag and following feeds. I ask Yuka about using Pinterest for content planning, and she shares the company's support of brand collaborations. Listen in for Yuka's advice on boosting your discoverability and learn the best practices for using Pinterest to grow your creative business! What You'll Learn Yuka's insight on how to see pins as a call-to-action How creatives use Pinterest as a communication tool What sets Pinterest apart from typical search engines Yuka's best practices for increasing discoverability How to leverage Pinterest's visual search technology Connect with Yuka Pinterest Business [https://business.pinterest.com/en] Yuka on LinkedIn [https://www.linkedin.com/in/yukaohishi/] Yuka on Pinterest [https://www.pinterest.com/0oyukao0/] Yuka on Instagram [https://www.instagram.com/0oyukao0/?hl=en] Yuka on YouTube [https://www.youtube.com/channel/UC1JMhM9TJT7yMLx8ZtbDO8g] Connect with Beth Beth's Website [https://www.bethkirby.com/] Beth on Instagram [https://www.instagram.com/local_milk/] Beth on Pinterest [https://www.pinterest.com/localmilk/] Beth on Twitter [https://twitter.com/local_milk] Local Milk Blog [https://localmilkblog.com/] Local Milk on Facebook [https://www.facebook.com/localmilkblog] Email hello@localmilkblog.com [hello@localmilkblog.com] Resources Mentioned Capture One Pro [https://www.phaseone.com/en/Capture-One.aspx] Pinterest 100 Insights Blog [https://business.pinterest.com/en/insights] Beth's Instagram Preset Collection [https://bethkirby.com/shop] Review Raw Milk on iTunes [https://itunes.apple.com/us/podcast/raw-milk-creative-business-podcast-about-social-media/id1379062569?mt=2]

So, you have a side hustle as a maker that you're interested in turning into a full-fledged, full-time creative business. What steps do you need to take to reach the next level? How do you develop a business mindset and make a living monetizing a product that you're passionate about? Lauren Haynes is the founder and herbalist behind Wooden Spoon Herbs [https://woodenspoonherbs.com/], a small-batch herbal apothecary out of southern Appalachia. Lauren's products are thoughtfully made with American-grown herbs, sourced directly from the farms that grow them. Wooden Spoon offers plant medicines in every approachable incarnation, including tinctures, salves, creams, sprays and syrups. Lauren is dedicated to empowering people to take self-care into their own hands. Today, Lauren joins me to explain how she turned her interest in herbalism and natural medicine into a business. She walks us through the first steps she took in up-leveling from part-time maker to full-time entrepreneur, describing how she tripled her business in just six months. I ask Lauren how her spirituality and wellness practices show up in her business, and she explains how she infuses slow living and nontraditional business systems like meditation and manifestation in her day-to-day operations. Listen in for Lauren's insight around healing yourself as a subversive act and get her best advice for starting a business around a product you believe in! What You'll Learn How Lauren became an herbalist and herbal product maker Lauren's transition from three jobs to full-time entrepreneur Lauren's evolving marketing strategy based on social media How Lauren has grown a team of four in the last six months Lauren's advice around defining your mission and values  Connect with Lauren Wooden Spoon Herbs [https://woodenspoonherbs.com/] Wooden Spoon on Instagram [https://www.instagram.com/woodenspoonherbs/] Wooden Spoon on Facebook [https://www.facebook.com/woodenspoonherbs/?ref=aymt_homepage_panel] Connect with Beth Beth's Website [https://www.bethkirby.com/] Beth on Instagram [https://www.instagram.com/local_milk/] Beth on Pinterest [https://www.pinterest.com/localmilk/] Beth on Twitter [https://twitter.com/local_milk] Local Milk Blog [https://localmilkblog.com/] Local Milk on Facebook [https://www.facebook.com/localmilkblog] Email hello@localmilkblog.com [hello@localmilkblog.com] Resources Mentioned Kati Forner Design [https://katiforner.com/] Jenna Kutcher [https://jennakutcher.com/] Amy Porterfield [https://www.amyporterfield.com/] Super Natural Sales [https://supernaturalsales.com/] Feminist Business School [https://sister.is/feminist-business-school/] Google Drive [https://www.google.com/drive/] QuickBooks Self-Employed [https://quickbooks.intuit.com/oa/selfemployed/?cid=ppc_G_e_US_.QBSE_US_Exact_B_Top+5_Tier-1_G_S._quickbooks%20self%20employed_txt&gclid=Cj0KCQiAgMPgBRDDARIsAOh3uyIZPUab_nQXpbE0j6XMlLZNsBcuPrBpX7W5XQLoYVK3E1C8B_a_uGYaAj27EALw_wcB&gclsrc=aw.ds] Dr. Bronner's [https://www.drbronner.com/] Spirit Speak [https://www.spirit-speak.com/] Beth's Instagram Preset Collection [https://bethkirby.com/shop] Review Raw Milk on iTunes [https://itunes.apple.com/us/podcast/raw-milk-creative-business-podcast-about-social-media/id1379062569?mt=2]

Many aspiring creative business owners wonder how not only to sell their products and services online, but how to find their customers (and keep them!) Running an online business can be especially challenging for building a loyal customer base that believes in what you're doing, since it's all living in a digital landscape. But if you ask Jenna Wilson and Cary Vaughan, the internet has provided a previously unimaginable opportunity to grow a brand online that has both a thriving digital and in-person community of supporters. Jenna and Cary are the cofounders of Ace & Jig, a collection of timeless women's fashion made from yarn-dye, woven fabric. The pair met as fashion interns in New York City and bonded over a shared love of antique textiles. Their friendship grew as they discovered common values around what a company culture should look like, and in 2009, Ace & Jig was born. Jenna & Cary walk their talk, producing zero textile waste, employing an environmentally-friendly manufacturing process, and giving back to the causes they care about. Today, Jenna and Cary join me to discuss how their aesthetic and ethical alignment lends to their success as business partners. Jenna explains how they built their team out of necessity, focusing on fit as opposed to skill set and experience, and Cary shares the organic process they use to create original pieces that mirror their values. I ask Jenna and Cary about their grassroots approach to marketing, and they describe the storytelling strategy that helped them build a thriving community around the Ace & Jig brand. Listen in for insight around their 'do your best' approach to work-life balance—and learn how Jenna and Cary stay true to their values AND work towards growing their community, team, and brand. What You'll Learn How Jenna & Cary's friendship became a business partnership How Jenna & Cary maintain their values yet continue to grow Why the Ace & Jig Community is so important to the brand Ace & Jig's grassroots marketing strategy around storytelling How Jenna & Cary leverage email blasts and Instagram Connect with Jenna & Cary Ace and Jig [https://shop.aceandjig.com/] Ace and Jig on Instagram [https://www.instagram.com/aceandjig/?hl=en] Connect with Beth Beth's Website [https://www.bethkirby.com/] Beth on Instagram [https://www.instagram.com/local_milk/] Beth on Pinterest [https://www.pinterest.com/localmilk/] Beth on Twitter [https://twitter.com/local_milk] Local Milk Blog [https://localmilkblog.com/] Local Milk on Facebook [https://www.facebook.com/localmilkblog] Email hello@localmilkblog.com [hello@localmilkblog.com] Resources Mentioned Slack [https://slack.com/] Beth's Instagram Preset Collection [https://bethkirby.com/shop] Review Raw Milk on iTunes [https://itunes.apple.com/us/podcast/raw-milk-creative-business-podcast-about-social-media/id1379062569?mt=2]

"All of the people who come to my workshops are part of a community. Literally, we're weaving ourselves together."  In the age of social media, Emily Katz has a unique creative business in that she cultivates connection both online and in-person. 'Making with' has been an important aspect of her enterprise from the beginning, and Emily is all about networking and teaching through social media AND face-to-face interaction. So, what's her story? How did this dual strategy develop? Emily is a creative consultant, interior designer, macramé educator, artist, and Instagram phenomenon. She creates large-scale, custom installations for the likes of Ralph Lauren and teaches macramé workshops all over the world. Emily's creative business, Modern Macramé [https://modernmacrame.com/], provides ready-made macramé products and DIY materials for crafters and artists. The site also offers online courses in macramé for her hundreds of thousands of followers. Emily's work has been featured in The Los Angeles Times, Elle Japan, and the London Daily Mail, among many other publications. She is currently on tour promoting her new Amazon bestseller, Modern Macramé: 33 Stylish Projects for Your Handmade Home [https://modernmacrame.com/collections/book-ring-bundle/products/book].  Today, Emily joins me to share her decidedly nonlinear path to founding Modern Macramé, discussing her early entrepreneurial ventures in fashion and her surprising career in music videos. She explains how a desire to reconnect with her mother led her to macramé and describes her first experience teaching macramé in an impromptu class for Japanese magazine editors. I ask Emily about the role of failure in her creative life, and she offers insight around navigating serious challenges—like declaring bankruptcy—with the support of a network. Listen in for an inside look at the process of negotiating a book deal and learn how Emily blends online and in-person networking to build a community-based business! What You'll Learn How Emily developed an anything-is-possible mindset The process of putting together a book proposal The long process of writing, shooting Modern Macramé Emily's blend of online and in-person networking The community-building aspect of Emily's business Connect with Emily Modern Macramé [https://modernmacrame.com/] Modern Macramé on Instagram [https://www.instagram.com/modernmacrame/?hl=en] Emily's Website [http://emilykatz.com/] Emily on Instagram [https://www.instagram.com/emily_katz/?hl=en] Emily's Tour Schedule [http://consciouscityguide.com/modernmacramebooktour] Connect with Beth Beth's Website [https://www.bethkirby.com/] Beth on Instagram [https://www.instagram.com/local_milk/] Beth on Pinterest [https://www.pinterest.com/localmilk/] Beth on Twitter [https://twitter.com/local_milk] Local Milk Blog [https://localmilkblog.com/] Local Milk on Facebook [https://www.facebook.com/localmilkblog] Email hello@localmilkblog.com [hello@localmilkblog.com] Resources Mentioned Modern Macramé: 33 Stylish Projects for Your Handmade Home by Emily Katz [https://modernmacrame.com/collections/book-ring-bundle/products/book] Alicia Rose on Vimeo [https://vimeo.com/channels/aliciajrose] Cake's 'Mustache Man' Music Video [https://www.youtube.com/watch?v=aCOVyVxC_QM] Beth's Instagram Preset Collection [https://bethkirby.com/shop] SCORE Free Small Business Advice [https://www.score.org/] Ten Speed Press [http://crownpublishing.com/archives/imprint/ten-speed-press] Nicole Franzen [http://www.nicolefranzen.com/] Anne Parker [http://madebyanneparker.com/] Review Raw Milk on iTunes [https://itunes.apple.com/us/podcast/raw-milk-creative-business-podcast-about-social-media/id1379062569?mt=2]