Recipe to Revenue

Ep 59 - Scaling Hummus Goodness: From Car-Side Deliveries to National Retail Success

Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! When Hannah Awada moved to China, she expected to leave her career as a high school history teacher behind—not start a hummus business out of her kitchen window. What began as a side project serving expats quickly evolved into a fast-growing brand, leading Hannah to launch Hummus Goodness upon her return to the US. ------------------ In Episode 59 of Recipe to Revenue, host Leah Messina talks with Hannah Awada, founder of Hummus Goodness. Hannah shares her incredible journey from selling hummus through a WeChat group in Shanghai to managing massive purchase orders from national retailers like Meijer. She explains the mechanics of scaling production, transitioning from a church kitchen to strategic co-manufacturing, and executing a major rebrand to ensure her product stands out in a crowded market. Listen to learn: 🌎 How Hannah launched and grew a food business in a foreign market using unconventional distribution methods  🥣 The importance of authentic, clean-label ingredients in distinguishing a brand in a highly saturated category  📦 The operational challenges of moving from self-manufacturing to a co-packer to handle scaling retail demand  📈 How a strategic rebrand brought the brand’s vibrant personality to life and boosted retail visibility  🛒 Navigating retail expansion and building lasting partnerships with major grocers Whether you are trying to break into the CPG space or scaling an established food brand, Hannah breaks down the exact plays needed to build a resilient and predictable revenue engine. Learn more about Hummus Goodness: 🌐 https://www.hummusgoodness.com/ [https://www.hummusgoodness.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #hummusgoodness #cpg #foodbusiness #retailstrategy #entrepreneurship #brandbuilding #womeninbusiness #foodinnovation Support the show [https://www.buzzsprout.com/2355464/support]

Ep 58 - Solving the Low FODMAP Puzzle: Scaling a Specialized Brand from Australia to the US

Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! Living with severe food intolerances and IBS made dining out nearly impossible for Christina Glentis and her husband. Instead of accepting a highly restricted diet, they launched Foddies Foods to make delicious, allergy-friendly, low-FODMAP meals accessible to everyone. ------------------ In Episode 58 of Recipe to Revenue, host Leah Messina talks with Christina Glentis, co-founder of Foddies Foods and a Shark Tank Australia alumna. Christina shares her incredible entrepreneurial journey of building a specialty food brand in Australia and successfully navigating the complex expansion into the United States. She explains the mechanics of scaling internationally, adapting to new consumer tastes, and managing global manufacturing. Listen to learn: 🌍 The strategic playbook for expanding a niche food brand from Australia to the US market  🍔 How to adapt product development and flavor profiles to match American consumer tastes  📋 Navigating the complex regulatory and manufacturing differences between international food markets  🦈 What it takes to pitch on Shark Tank Australia and scale a specialized CPG company  💡 Why solving your own problem and staying relentlessly passionate is the ultimate recipe for success Whether you are formulating a specialty health product or looking to take your regional brand global, Christina breaks down the exact plays needed to build a predictable revenue engine. Learn more about Foddies Foods: 🌐 https://www.foddies.com/ [https://www.foddies.com/] 📱 Krissi App: https://krissi.app/ [https://krissi.app/] 📖 Cookbook: https://geni.us/AlwaysDelicious [https://geni.us/AlwaysDelicious] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #foddiesfoods #lowfodmap #allergyfriendly #foodinnovation #internationalexpansion #cpgmarket #entrepreneurship Support the show [https://www.buzzsprout.com/2355464/support]

Ep 57 - Non-Alcoholic Revolution: How to Build a Brand in the New Nightlife Economy with Dirty Virgin

Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! The nightlife and entertainment industry is undergoing a massive cultural shift as more consumers embrace sober curiosity. Recognizing a glaring gap in the market for premium alcohol alternatives, John Maloney set out to create a beverage brand that challenges traditional perceptions of fun and moderation. ------------------ In Episode 57 of Recipe to Revenue, host Leah Messina talks with John Maloney, co-founder of Dirty Virgin. John shares the startup journey behind developing a non-alcoholic beverage specifically tailored for nightlife venues. He explains the mechanics of product iteration, brand development, and how to successfully build strategic relationships with venues and consumers. Listen to learn: 🍸 How to identify and capitalize on market gaps in the non-alcoholic beverage space  🧪 The mechanics of product iteration and developing a beverage tailored for entertainment venues  🤝 Strategies for building strong, lasting relationships with nightlife operators and consumers  📉 Navigating the startup journey and the unique challenges of beverage innovation  🎉 How to build a brand that successfully challenges cultural perceptions of fun and moderation Whether you are launching a new beverage brand or looking to tap into the sober-curious market, John breaks down the exact plays needed to build a predictable revenue engine. Learn more about Dirty Virgin: 🌐  https://drinkdirtyvirgin.com/ [ https://drinkdirtyvirgin.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #nonalcoholic #nightlife #beverageinnovation #sobercurious #brandbuilding #entrepreneurship #dirtyvirgin Support the show [https://www.buzzsprout.com/2355464/support]

Ep 56 - Why a Corporate Food Scientist Quit to Build the Perfect Healthy Snack

Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! Spending over 25 years as a snack innovator for some of the largest CPG companies gave Dr. Juan Salinas deep insight into the food industry. Combining his expertise in food science with his experience as a professional natural bodybuilder, he realized the market was missing a truly nutritious option and decided to launch P-nuff Crunch. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Dr. Juan Salinas, founder and CEO of Perfect Life Nutrition. Juan shares his journey from corporate food scientist to successful entrepreneur. He explains the mechanics of formulating a navy bean and peanut-based protein puff, scaling the business, and securing an investment from Mark Cuban on ABC's Shark Tank. Listen to learn: 🦈 How pitching on Shark Tank and landing a deal with Mark Cuban accelerated business growth  🥜 The food science behind creating a healthy, protein-packed puff snack  🏢 Why transitioning from a corporate product developer to a startup founder requires a massive mindset shift  📈 The operational playbook for building credibility and scaling a health snack brand  🏋️‍♂️ How combining sports nutrition with product innovation leads to a unique market advantage Whether you are trying to innovate in the food space or looking to pitch your business on national television, Juan breaks down the exact plays needed to build a predictable revenue engine. Learn more about P-nuff Crunch: 🌐 https://www.pnuff.com/ [https://www.pnuff.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #pnuffcrunch #sharktank #foodscience #sportsnutrition #entrepreneurship #healthsnacks #productdevelopment Support the show [https://www.buzzsprout.com/2355464/support]

Ep 55 - How to Protect Your Food Brand Through Strategic Patents and IP

Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! Bridging mechanical engineering, corporate finance, and operations for food industry giants gave Omar Atia a unique blueprint for modern food innovation. When he realized how difficult it was to find genuinely healthy, zero-carb foods that actually taste good, he leveraged food science, secured strategic patents, and built high-level manufacturing partnerships to launch ZeroCarb LYFE. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Omar Atia, co-founder and CEO of ZeroCarb LYFE. Omar shares his journey of developing a revolutionary protein-based pizza crust made from chicken breast and scaling it across commercial kitchens and retail. He explains the mechanics of protecting a food innovation through intellectual property and how to successfully navigate strategic co-manufacturing partnerships to drive massive growth. Listen to learn: 🍕 How Omar applied his engineering and food industry background to create a zero-carb, protein-packed pizza crust  🛡️ The exact strategies for securing patents and protecting your intellectual property in the food space  🤝 How to vet and build highly scalable, strategic co-manufacturing partnerships  ⚖️ The food science behind perfectly balancing nutritional value with incredible taste and texture  📈 The playbook for scaling a specialized food product from commercial food service into direct-to-consumer and retail channels Whether you are developing a unique food technology or looking to scale your manufacturing operations, Omar breaks down the exact plays needed to build a defensible and predictable revenue engine. Learn more about ZeroCarb LYFE: 🌐 https://zerocarblyfe.com/ [https://zerocarblyfe.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #zerocarblyfe #foodinnovation #foodscience #foodpatents #lowcarb #productdevelopment #healthyeating #entrepreneurship Support the show [https://www.buzzsprout.com/2355464/support]