Systems Matter. Why Stride is RCS’s Preferred Platform From Systems Efficiencies and Data Perspectives.
In this episode of Rehabbing Your Revenue Cycle Podcast, host Robert Kowalick [https://www.linkedin.com/in/robert-kowalick-610502102/] talks with Craig Brasington [https://www.linkedin.com/in/craigbrasington/], Vice President of Revenue at Stride Therapy, Inc., about how technology, data, and process improvement can strengthen revenue cycle performance in healthcare. Bob reveals why Stride is Revenue Cycle Solutions (RCS) #1 preferred physical therapy PM to perform the billing process in. This is not an opinion. This distinction is based on RCS’s proprietary database of billing task time. RCS tracks time to the minute on 50 different billing tasks. After normalizing for non-system-related complexities and time inflators, something only RCS can do, Stride emerges from the pack as the most efficient Physical Therapy PM platform. If you have listened to Bob before, you know that Revenue Cycle Management outcomes are all about time.
Craig shares his background in the PT software industry, including his early work with Clinicient, and explains how Stride was built to reduce inefficiencies across scheduling, documentation, billing, and patient intake. They walk through how Stride was built on FinTech architecture for continuous evolution rather than a legacy EMR-on-top-of-a-scheduler. Foundational architecture determines functionality and ease of upgrading systems, and is why other common PT industry systems break when upgrades occur. Craig joined Stride because of how its founders — CEO Dan and CTO Ryan — approached the build: not as another EMR, but as a modular, FinTech-derived platform that can keep evolving without breaking what already works.
Robert and Craig discuss how RCS and Stride are working together to improve revenue cycle outcomes through better data, automation, and workflow optimization. They also explain how Revenue Cycle Complexity (RCC) data helps identify the root causes of billing problems, improve efficiency, and support both in-house and outsourced billing teams. Robert and Craig believe that aligning technology, data, and operational processes is key to building stronger and more scalable healthcare businesses. This is why RCS, Ascend, and Stride are working strategically together to connect Practice Data Solutions (PDS) intelligence into Stride's persona-specific dashboards so practice owners, front desk staff, and therapists can see and act on the upstream conditions that drive downstream revenue cycle outcomes.
With decades of experience in the physical therapy software industry, Craig Brasington has focused on helping PT practices improve RCM outcomes through technology and workflow design. Beginning with his earlier work with Clinicient, Craig has helped practices reduce operational challenges, improve patient intake and billing processes, and create stronger connections between technology and revenue cycle management. Stride, RCS, and Ascend are working together to use data, automation, and workflow visibility to help healthcare businesses improve financial performance, reduce inefficiencies, and become more scalable in a changing healthcare environment.
EXPECT TO LEARN
1. Why RCS, Ascend, and Stride are working together to improve revenue cycle outcomes through better technology, better data, and optimized workflow design.
2. Why reducing inefficiencies in patient intake, front desk operations, and documentation can improve billing performance and financial results.
3. How automation, AI, and real-time data visibility can help healthcare organizations reduce operational problems and improve efficiency.
4. Why strong integrations between software systems, billing teams, and operational processes are important for scalable healthcare businesses.
5. How better reporting, workflow visibility, and revenue cycle data can help practices improve financial stability and create the foundation for long-term growth.
6. Why a feature checklist tells you nothing about the quality of a PM.
7. Why captive stacks (EMR, PM, Clearinghouse, and Billing) all combined under one vendor are structurally inferior and high-risk for practice owners.
TIMESTAMPS
[00:00] – Teaser
[01:00] – Introduction to Craig Brasington and Stride
[04:09] – The Origins of Clinicient and Solving Workflow Gaps
[08:19] – Revenue Cycle Complexity and Internal Practice Issues
[13:17] – Fixing Problems Early in the Revenue Cycle Process
[17:38] – Using Data and Dashboards to Improve Efficiency
[23:08] – Supporting Both In-House and Outsourced Billing Teams
[29:35] – Choosing Technology Based on Long-Term Business Needs
[32:19] – Building Stride Around AI and Continuous Innovation
[39:37] – How AI Can Improve Healthcare Workflows and Billing
[50:13] – Why Customization and System Stability Matter
Follow Craig Brasington on:
👉 LinkedIn - https://www.linkedin.com/in/craigbrasington/ [https://www.linkedin.com/in/craigbrasington/]
Follow Robert Kowalick on:
👉 LinkedIn - https://www.linkedin.com/in/robert-kowalick-610502102/ [https://www.linkedin.com/in/robert-kowalick-610502102/]
👉 Company Website - https://ascendsolutionsllc.com/ [https://ascendsolutionsllc.com/]
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