Revenue By Design

Unshakeable: Leading With Resilience Through Adversity, Change & Challenge – James Elliot

Revenue By Design Unshakable: Leading with Resilience Through Adversity, Change & Challenge In today’s world, change is relentless (if not, the norm!), adversity is inevitable, and challenges are bigger than ever. As a leader, your ability to navigate uncertainty and foster resilience in your team isn’t just a nice-to-have—it’s the key to sustained success. This high-impact talk is designed for CEOs and senior leaders who want to strengthen their own resilience while building unshakable teams that thrive in the face of adversity. You’ll discover how to: Stay mentally tough and emotionally agile under pressure Lead with confidence during times of uncertainty, change, and challenge Create a culture where resilience is the norm, not the exception Help your team bounce back stronger and stay engaged, no matter what comes their way In today’s fast-paced world, success depends on effective leadership and motivated teams. James R. Elliot stands out among corporate keynote speakers. He is a beacon of transformative change and empowerment. As a keynote speaker & workshop facilitator, he offers more than speeches - he delivers experiences that leave lasting impressions on his audience. Among corporate event speakers, his impact is unique and profound, making him a top choice for any event keynote speaker role. The real win? The impact you’ll make. Financial rewards? Sure, but the joy comes from creating positive ripples. Ready to unleash your potential? Your journey begins with a ‘yes.’ Let’s dive in! james@unleashyourpower.com https://limitless-entrepreneur.com/ https://www.facebook.com/james.elliot.399 https://www.instagram.com/james_r_elliot/ https://www.linkedin.com/in/jamesrelliot/   Through real-world insights, powerful strategies, and inspiring stories, you'll walk away with a proven framework to turn obstacles into opportunities and setbacks into comebacks.   Because in times of great challenge, true leadership isn’t about avoiding adversity—it’s about mastering it.   Are you ready to lead with resilience?     ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

AI Precision Targeting for Better Conversations & Faster Conversions – Desiree-Jessica Pely, PhD

Revenue By Design Are you ready to rise above guesswork and dominate your market by focusing on the customers who truly matter? In this session, Dr. Desiree-Jessica Pely reveals how AI-powered customer targeting transforms both inbound and outbound efforts into strategic, high-impact engagements. You’ll learn how advanced intelligence uncovers the signals and characteristics of your best leads, enabling your teams to duplicate winning approaches across your pipeline—in minutes. Real-world results speak for themselves: organizations have reported a 300% increase in email response rates, 2x account penetration, and 30% higher engagement simply by honing in on high-value and high-intent prospects. By seamlessly integrating data from across your CRM, marketing platforms, and sales enablement tools, you can align your entire go-to-market organization around the same clear Ideal Customer Profile (ICP). This alignment not only spares your team from chasing low-potential leads, it also boosts their confidence—arming them with data-driven insights that validate a prospect’s specific needs, so they can step into conversations with executive stakeholders ready to prove real value. Consultative selling at scale -- with real humans, not AI SDRs. If you’ve ever felt that your strategy is scattered or your teams are stretched thin, this talk will show you how to systematically identify, prioritize, and convert top-tier opportunities. Whether you’re aiming to optimize inbound funnels or supercharge outbound campaigns, AI-powered targeting provides the precision and speed you need to drive sustainable growth, empower your teams, and consistently win over decision-makers. Desiree-Jessica Pely, PhD, brings a bold new vision to B2B sales, go-to-market strategy, and revenue growth, uniting financial market intelligence and deep customer profiling to give businesses an undeniable edge. As Co-Founder and CEO of Loyee.ai, Jessica has built a platform that empowers revenue teams to capture high-value markets—turning complex signals into actionable, data-driven insights. Armed with a PhD in Financial Economics and a background in Computer Science, Jessica applies both academic rigor and entrepreneurial savvy to every project. Her early research alongside Nobel Laureate Richard Thaler fueled her fascination with how behavioral economics shapes decision-making—insights she now channels into advanced predictive modeling for real-world sales and marketing. Jessica’s passion for transforming GTM strategy was sparked by a common pain point: teams drowning in data yet lacking the insights to focus on accounts that truly move the needle. Determined to solve this, she launched Loyee.ai, a platform that pinpoints ideal customers, tracks shifting market dynamics, and helps organizations penetrate the right markets faster. Under her leadership, Loyee.ai fuses finance-backed intelligence with AI-driven research agents, enabling companies to ditch guesswork for precision targeting. Dubbed the “Queen of Leads,” Jessica has been named among the Top 100 People in SaaS and leads one of the Top 50 GTM Startups. Beyond Loyee.ai, she’s an active mentor, investor, and coach, driven to support the next wave of SaaS, FinTech, and AI innovators. jessica.pely@loyee.ai https://www.loyee.ai https://www.instagram.com/desireejessica/ https://www.linkedin.com/in/pely/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

How to Create Humanized Content for Answer Engines – Jason Patel

Revenue By Design Creating humanized content for answer engines is a critical skill in today’s AI-driven digital landscape. Answer engines, such as ChatGPT, Siri, and Alexa, are AI-powered tools designed to provide direct, concise answers to user queries by leveraging natural language processing (NLP) and machine learning technologies. Unlike traditional search engines that offer a list of links, answer engines deliver immediate responses tailored to user intent. **How AEO Differs from SEO** Answer Engine Optimization (AEO) focuses on structuring content to provide direct answers for AI platforms, prioritizing user intent and concise responses. In contrast, Search Engine Optimization (SEO) aims to rank content higher in search engine results pages (SERPs) by optimizing for clicks and traffic. While SEO emphasizes keywords and backlinks, AEO requires structured data, conversational tone, and alignment with AI algorithms to ensure inclusion in generative AI responses. The shift from clicks to answers represents a paradigm change in how visibility is achieved online. **The Future of Marketing for AEO** Marketing strategies will evolve significantly with the rise of AEO. Brands must prioritize creating authoritative, user-centric content that answers specific questions directly. This includes adopting conversational formats like FAQs and how-to guides while optimizing for featured snippets and voice searches. As consumer behavior increasingly favors zero-click solutions, businesses will need to align their content strategies with AI-driven platforms to maintain visibility and engagement. **Scaling Content Creation for Answer Engines** To create content at scale, marketers can leverage AI tools while maintaining quality standards. Strategies include: - Identifying long-tail keywords and user intent behind queries. - Structuring content into clusters around core topics to enhance topical authority. - Using AI-driven workflows for efficient content generation, such as prompt customization and few-shot learning techniques. By integrating scalability with precision, brands can meet the growing demand for high-quality, humanized content tailored for answer engines. Jason Patel is an exited founder and marketing leader. He previously sold an education technology company before starting Open Forge AI, which helps marketing teams create content for Answer Engine Optimization. Jason is a history nerd, jiujitsu purple belt, and outdoorsman. He lives just outside of NYC with his wife and sweetheart rat terrier. jason@openforge.ai https://www.openforge.ai/ https://www.instagram.com/jasonpatel13/?hl=en https://www.linkedin.com/in/pateljason/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/     To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Human Centered Design for Tech User Adoption – Shannon J. Gregg, PhD

Revenue By Design In this session, learn about the intersection of academic theory and practical application to understand how to develop and deploy technology that your users will actually USE. Understanding the theories of Adult Learner Theory, Diffusion of Innovations, and Change Management and how they can couple with Stanford's Design Thinking will help to drive adoption of your technology. Attendees will learn these theories and how to immediately apply them to the golden triangle of People/Process/Technology. Session Outcomes: Acquire a deep understanding of key theories such as Adult Learner Theory, Diffusion of Innovations, and Change Management, and their relevance to technology adoption. Learn how to integrate Stanford's Design Thinking into the development and deployment of user-centric technology solutions. Develop actionable strategies to apply these concepts to the People, Process, and Technology framework, enhancing user engagement and adoption. Shannon J. Gregg, PhD, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Shannon is known as a change agent, particularly in M&A environments (VC/PE), with successful track record of integrating process, product/service pricing and pricing methodologies, and notably, global teams, with cultural sensitivity. Having stood up three sales operations teams in technology firms, Dr. Shannon Gregg is no stranger to the needs of a growing company to identify efficient and effective sales process in order to drive revenue as quickly as possible. She’s hyper focused on improving sales productivity and optimization and is known for her ability to hone in on areas to improve with a lean approach, and her charismatic candor. Dr. Gregg is the president of Cloud Adoption Solutions, a sales process and Salesforce.com consulting practice, and she also provides keynote talks, consulting and workshops on sales productivity. Her popular book, “It’s About Time,” is available now, and is being used by sales teams across the country to refocus on what’s really important to drive revenue and results. She also instructs the Professional Selling course at Point Park University. Shannon delights sales teams, sales management, and executive sponsors with her ability to improve sales to drive results. She earned her BA from the University of Pittsburgh, her MBA in Management and her PhD in Community Engagement from Point Park University. info@cloudadoption.solutions https://cloudadoption.solutions/ https://www.facebook.com/ShannonJGreggMBA/ https://www.instagram.com/shannonjgregg/?hl=en https://www.linkedin.com/in/shannonjgregg/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Connection is Currency: How EQ Drives Business Success – Jenelle Friday

Revenue By Design In today’s fast-paced business world, success isn’t just about strategy—it’s about connection. The way we engage with colleagues, customers, and teams determines our influence, impact, and bottom-line results. Emotional Intelligence (EQ) isn’t a soft skill—it’s the foundation of every meaningful interaction, and when applied strategically, it becomes the most valuable currency in business. In this engaging and tactical session, we’ll explore how Emotional Intelligence fuels customer retention, leadership effectiveness, and revenue growth. We’ll break down the EQ-driven behaviors that create trust, increase team performance, and lead to business outcomes that matter—from closing deals to strengthening long-term partnerships. Attendees will learn: ✅ Why EQ is the missing link between business success and lasting relationships. ✅ How leaders can cultivate connection to drive loyalty, innovation, and engagement. ✅ The role of self-awareness, self-regulation, and empathy in high-stakes decision-making. ✅ How businesses can create emotionally intelligent cultures that attract and retain top talent. Through real-world case studies, interactive exercises, and powerful insights, this talk will challenge outdated leadership and sales models, proving that the businesses and leaders who prioritize human connection outperform those who don’t. Bottom Line: People don’t do business with companies—they do business with people. When Emotional Intelligence is applied tactically, it transforms how we sell, serve, lead, and grow. If you’re ready to harness the power of EQ as your greatest business asset, this session is for you. 🚀 Let’s redefine success by making connection the currency that drives it. Jenelle Friday is a dynamic keynote speaker, EQ strategist, and founder of LionHeartCS, where she helps professionals and businesses transform Emotional Intelligence into real-world impact. With a deep expertise in tactical EQ, leadership development, and customer success, Jenelle equips leaders with actionable strategies to build trust, enhance communication, and drive business growth. Known for her engaging, no-fluff approach, she challenges outdated leadership models and empowers organizations to make connection their greatest currency. lionheartcs23@gmail.com https://www.jenellefriday.com/ https://www.facebook.com/LionHeartCSJF/ https://www.linkedin.com/in/jenellefriday/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. Dionne@revenue-bydesign.com https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/