SEED Executive Insights

The Secret To Innovative Brand Building • Dániel Nyeste-Kállay, Sarolta Gál and László Aczél

In this SEEDea Executive Insights podcast episode we discover what modern marketing really takes — beyond influencers and flashy campaigns. This special episode features Dániel Nyeste-Kállay (Marketing Director at FrieslandCampina) and Sarolta Gál (Chief Strategist at DDB), joined by SEED’s László Aczél, as a prelude to the upcoming Strategic Marketing for Business Leaders course.Together, they unpack the long-term business strategies behind Pöttyös Túró Rudi, Hungary’s most iconic snack brand. From building penetration and managing light users to mastering physical and mental availability, the episode explores why consistent branding, innovation, and evidence-based marketing drive real growth.The conversation also questions today’s marketing priorities: Has marketing lost its business edge? What role should experimentation and failure play in innovation? And how can leaders stay bold and relevant in a fast-changing landscape?Join us as we explore what it truly takes to build brands that grow — and stay ahead — in a constantly evolving market.Learn more about our upcoming program: https://seed-uni.com/programs/focus-programs/building-scalable-growth-strategic-marketing-for-business-leaders/

The Innovation Paradox by Saul Betmead de Chasteigner

THE INNOVATION PARADOX WHY STRATEGY FAILS & WHAT WE CAN DO ABOUT IT SEED Executive School welcomes Saul Betmead de Chasteigner (Associate Fellow, Oxford Saïd Business School) in this thought-provoking webinar on the disconnect between strategic ambition and real-world execution. Drawing on decades of experience in innovation strategy, Saul unpacks why many strategies fail to deliver — and what leaders can do differently. He explores how traditional planning often overlooks experimentation, adaptability, and emotional engagement, and introduces a new approach to strategy built on insight, foresight, and continuous evolution. From the role of mindset in innovation to the concept of strategy as a living theory of value, this session equips leaders with practical tools to close the gap between thinking and doing.

The Rise of a Digital Leader • 6 Steps to Digital Business Success with Krisztián Kurtisz, András Fischer and Dr. László Eszes

SEED Executive School’s SEEDEA Podcast series welcomes Krisztián Kurtisz [https://seed-uni.com/member/guest/krisztian-kurtisz/] (CEO, UNIQA Hungary) and András Fischer [https://seed-uni.com/member/guest/andras-fischer/] (Innovation Director, OTP Bank) to discuss the critical need for digital transformation across industries with Dr. László Eszes [https://seed-uni.com/member/faculty/dr-laszlo-eszes/] (CEO and Academic Director, SEED).  They explore key digital trends shaping businesses today, including AI, automation, cloud computing, and data-driven decision-making. The guests highlight how these technologies are reshaping industries, customer behavior, and business strategy, making digital transformation a necessity rather than an option. They also address the hype around AI, advising leaders to take a strategic and purpose-driven approach rather than rushing into AI adoption without clear objectives. Beyond technology, they discuss how CEE companies are leveraging digital tools across three key areas: operational efficiency, customer experience, and new business models. While digitalization offers vast potential, many companies in the region are still underutilizing data and digital opportunities. The discussion also covers how leaders can design effective digital strategies and why culture is the deciding factor in digital success. Tune in to gain practical insights and learn about their upcoming hands-on executive program at SEED!

Leading in Uncertainty: Leadership Practices from Sanjay Gupta’s New Book

In this insightful episode, SEED Executive School faculty members László Aczél and Sanjay Gupta dive into the key themes of Sanjay’s new book, Leading in Uncertainty: Leadership Practices for the VUCA World. Together, they explore the challenges of navigating the volatile, uncertain, complex, and ambiguous (VUCA) world and discuss Sanjay’s innovative AVICA model—a leadership framework designed to help leaders thrive in these turbulent times. The AVICA model, which stands for Agility, Value-Orientation, Inspiration, Collaboration, and Appreciation, is broken down in detail as Sanjay shares real-life examples and personal stories that illustrate how these five attributes can be applied in practice. Whether you’re looking to enhance your leadership skills or simply curious about modern leadership strategies, this episode offers valuable insights into effective leadership in today’s complex world. Tune in to discover how the AVICA model can equip you with the tools to lead confidently and resiliently in any situation. Learn more and preorder the book: https://seed-uni.com/leading-in-uncertainty-sanjay-gupta/

Navigating ESG: Leading the Way in Sustainability | Réka Szücs

In this episode of the SEED Executive Insights - Podcast Series, we discover the critical role of ESG (Environmental, Social, and Governance) in shaping modern business strategies. Réka Szücs, Director at Deloitte, explains how ESG principles can be seamlessly integrated across all levels of a company to achieve sustainable success.   Réka and our host, György Leitner (SEED Faculty Member) discuss the comprehensive approach Deloitte takes, involving collaborative efforts with industry specialists to customize ESG strategies that are both impactful and practical. She shares insights on essential topics such as transforming operational models through ESG integration and the significance of leadership in promoting a culture of sustainability.   For more insights and to access other episodes from the SEED Executive Insights series, please visit our website. ▶ https://seed-uni.com/executive-insights [https://seed-uni.com/executive-insights%E2%80%9D]