Shaping the NYC Skyline

Scouting the Skyline with Wilson Parry of PropertyScout

In this episode, we sit down with Wilson Parry, CEO and Co-Founder of PropertyScout, the groundbreaking platform revolutionizing how New York City real estate professionals analyze zoning, air rights, and development potential. A Williamsburg resident and a true zoning and data enthusiast, Wilson’s unconventional path—from artist to real estate broker to tech entrepreneur—has given him a unique perspective on simplifying NYC’s notoriously complex development landscape. Our conversation explores the challenges of navigating zoning regulations and the transformative role of technology in streamlining property analysis. Wilson shares how his firsthand experience in brokerage exposed critical inefficiencies in real estate data, inspiring him to create a tool that integrates everything from zoning resolutions to ownership records into a single, intuitive platform. We dive into the intricate process of coding NYC’s labyrinthine zoning laws into actionable insights and examine the evolving needs of developers, brokers, and architects in an increasingly competitive market. Beyond the technology, Wilson offers a compelling look at how recent zoning initiatives—such as the City of Yes proposal—are reshaping development opportunities, from height bonuses to air rights transfers. He also highlights how PropertyScout’s deep data integration is helping industry professionals uncover hidden development potential, mitigate risk, and accelerate decision-making with greater confidence. But this episode isn’t just about innovation—it’s about vision, persistence, and problem-solving. Wilson’s journey exemplifies the intersection of technology and urban development, showing how data-driven solutions are unlocking new possibilities for the built environment. Join us as we explore how PropertyScout is not only transforming real estate technology but also Shaping the NYC Skyline. More on Shaping the NYC Skyline: Website - https://www.seidenschein.com/podcast/ [https://www.seidenschein.com/podcast/] LinkedIn - https://www.linkedin.com/company/shaping-the-nyc-skyline [https://www.linkedin.com/company/shaping-the-nyc-skyline] Instagram - Shaping the NYC Skyline (@shapingthenycskyline) [https://www.instagram.com/shapingthenycskyline/] YouTube - https://www.youtube.com/@ShapingtheNYCSkyline [https://www.youtube.com/@ShapingtheNYCSkyline] Email - shapingthenycskyline@seidenschein.com [shapingthenycskyline@seidenschein.com] You can Reach our Hosts by email: David Shamshovich dshamshovich@seidenschein.com [dshamshovich@seidenschein.com] Brenda Slochowsky - bslochowsky@seidenschein.com [bslochowsky@seidenschein.com] Camila Almeida - calmeida@seidenschein.com [calmeida@seidenschein.com] SEIDEN & SCHEIN, P.C. 570 Lexington Avenue, 14th Floor New York, NY 10022 Email: info@seidenschein.com [info@seidenschein.com] Phone:  (212) 935-1400

The Money Behind the Buildings: NYC Development Financing with Douglas Romero of Ponce Bank

In this episode, we sit down with Douglas Romero, Vice President and Head of Construction Lending at Ponce Bank, to explore the critical role community banks play in shaping New York City’s built environment. A proud first-generation New Yorker, Douglas’s journey from the mailroom to a leadership position in real estate finance is a testament to perseverance, ambition, and the power of community-focused lending. With a deep commitment to responsible financing, Douglas ensures that small businesses, first-time developers, and affordable housing projects have the resources they need to succeed. His work extends far beyond loan approvals—it’s about fostering sustainable growth, empowering entrepreneurs, and revitalizing neighborhoods. Throughout this conversation, Douglas offers invaluable insights into the evolving landscape of construction lending, shedding light on the challenges faced by small and mid-sized developers, from navigating rising interest rates to adapting to policy changes like the expiration of 421-a and the introduction of new tax incentives. As the financial landscape shifts, his perspective on responsible lending and economic sustainability has never been more relevant. Douglas also reflects on how his father’s entrepreneurial journey shaped his approach to banking, emphasizing the importance of economic cycles, risk assessment, and mission-driven lending. His expertise provides a rare glimpse into the mechanics of real estate finance—from underwriting to deal structuring—demystifying a process that is often opaque to developers and industry professionals alike. Join us for this insightful discussion as we explore the lender’s role in shaping the NYC skyline and the future of community-driven real estate development. More on Shaping the NYC Skyline: Website - https://www.seidenschein.com/podcast/ [https://www.seidenschein.com/podcast/] LinkedIn - https://www.linkedin.com/company/shaping-the-nyc-skyline [https://www.linkedin.com/company/shaping-the-nyc-skyline] Instagram - Shaping the NYC Skyline (@shapingthenycskyline) [https://www.instagram.com/shapingthenycskyline/] YouTube - https://www.youtube.com/@ShapingtheNYCSkyline [https://www.youtube.com/@ShapingtheNYCSkyline] Email - shapingthenycskyline@seidenschein.com [shapingthenycskyline@seidenschein.com] You can Reach our Hosts by email: David Shamshovich dshamshovich@seidenschein.com [dshamshovich@seidenschein.com] Brenda Slochowsky - bslochowsky@seidenschein.com [bslochowsky@seidenschein.com] Camila Almeida - calmeida@seidenschein.com [calmeida@seidenschein.com] SEIDEN & SCHEIN, P.C. 570 Lexington Avenue, 14th Floor New York, NY 10022 Email: info@seidenschein.com [info@seidenschein.com] Phone:  (212) 935-1400

The True Price of Neglecting NYC’s Housing Crisis with HDC’s President Eric Enderlin

In this episode of Shaping the NYC Skyline, we sit down with Eric Enderlin, President of the New York City Housing Development Corporation (HDC) and a driving force behind the city’s affordable housing initiatives. With more than two decades of experience in urban planning, policy, and finance, Eric has played a central role in expanding and preserving affordable housing, from overseeing record-breaking affordable housing production efforts to securing transformative preservation deals across the City. His expertise in financing programs, zoning reforms, and tax incentives has helped shape the policies that define New York City's housing landscape today. Our conversation delves into the pressing challenges of affordability—examining the economic and social costs of failing to build enough housing, the intricacies of balancing incentives, and the bold policy initiatives working to ensure a more livable and inclusive City. Eric discusses the complexities of creating sustainable mixed-income communities, the important evolving role of public-private partnerships, and the forward-thinking strategies behind initiatives like City of Yes, which aim to modernize zoning regulations and unlock new, and much needed, housing opportunities. As we explore the intersection of housing, infrastructure, and economic mobility, Eric highlights how transit access, zoning flexibility, and strategic investment can expand opportunities for New Yorkers across all income levels. He also offers a behind-the-scenes look at the financial mechanisms that drive affordable housing development—explaining how tax incentives, bond financing, and innovative funding structures shape the future of (affordable) housing in the City. Reflecting on his career trajectory—from early work in land use mediation to leading the nation’s largest municipal housing finance agency—Eric shares key lessons on resilience, adaptability, and the ever-evolving nature of housing policy in one of the world’s most complex real estate markets. Join us as we explore the policies, economics, and long-term vision shaping a more affordable and equitable New York City—one that continues to define the city’s skyline. More on Shaping the NYC Skyline: Website - https://www.seidenschein.com/podcast/ [https://www.seidenschein.com/podcast/] LinkedIn - https://www.linkedin.com/company/shaping-the-nyc-skyline [https://www.linkedin.com/company/shaping-the-nyc-skyline] Instagram - Shaping the NYC Skyline (@shapingthenycskyline) [https://www.instagram.com/shapingthenycskyline/] YouTube - https://www.youtube.com/@ShapingtheNYCSkyline [https://www.youtube.com/@ShapingtheNYCSkyline] Email - shapingthenycskyline@seidenschein.com [shapingthenycskyline@seidenschein.com] You can Reach our Hosts by email: David Shamshovich dshamshovich@seidenschein.com [dshamshovich@seidenschein.com] Brenda Slochowsky - bslochowsky@seidenschein.com [bslochowsky@seidenschein.com] Camila Almeida - calmeida@seidenschein.com [calmeida@seidenschein.com] SEIDEN & SCHEIN, P.C. 570 Lexington Avenue, 14th Floor New York, NY 10022 Email: info@seidenschein.com [info@seidenschein.com] Phone:  (212) 935-1400

The Owner's Rep Playbook: A Candid Conversation with Matthew Tritt of Greenlight Consulting

In this episode of Shaping the NYC Skyline, we explore the complexities of construction project management and development in New York City with Matthew Tritt, founder of Greenlight Consulting. With extensive experience in managing ground-up developments, major commercial renovations, and revitalizing stalled projects, Matt provides deep insights into the challenges and strategies that define the city’s evolving skyline. His discussion emphasizes the critical role of an owner’s representative—navigating intricate regulatory frameworks, ensuring IDA compliance, managing budgets, and mitigating construction risks.  Matt highlights how early-stage planning, robust stakeholder engagement, and proactive problem-solving can distinguish a successful project from one burdened by delays and unexpected setbacks. Drawing on real-world examples, he details the impact of unforeseen site conditions, legal disputes, and financial challenges, and explains how his firm’s hands-on approach ensures projects remain on track. Transitioning from a background in film production to real estate, Matt brings a unique blend of vision and precision to large-scale development projects. His expertise in construction logistics and his ability to unite developers, contractors, and financial partners have established him as a trusted leader in the industry. As noted in other segments of the Shaping the NYC Skyline podcast, every project—whether a luxury high-rise or essential workforce housing—benefits from strong leadership, decisive action, and an unwavering commitment to both innovation and community impact. Join us as we uncover the behind-the-scenes realities of building in one of the world’s most challenging markets and learn how strategic leadership is truly shaping New York City’s skyline. More on Shaping the NYC Skyline: Website - https://www.seidenschein.com/podcast/ [https://www.seidenschein.com/podcast/] LinkedIn - https://www.linkedin.com/company/shaping-the-nyc-skyline [https://www.linkedin.com/company/shaping-the-nyc-skyline] Instagram - Shaping the NYC Skyline (@shapingthenycskyline) [https://www.instagram.com/shapingthenycskyline/] YouTube - https://www.youtube.com/@ShapingtheNYCSkyline [https://www.youtube.com/@ShapingtheNYCSkyline] Email - shapingthenycskyline@seidenschein.com [shapingthenycskyline@seidenschein.com] You can Reach our Hosts by email: David Shamshovich dshamshovich@seidenschein.com [dshamshovich@seidenschein.com] Brenda Slochowsky - bslochowsky@seidenschein.com [bslochowsky@seidenschein.com] Camila Almeida - calmeida@seidenschein.com [calmeida@seidenschein.com] SEIDEN & SCHEIN, P.C. 570 Lexington Avenue, 14th Floor New York, NY 10022 Email: info@seidenschein.com [info@seidenschein.com] Phone:  (212) 935-1400

From Dancing to Development with Lizzy Zevallos of MAG Partners

Skyliners, we’re back with Episode Two of Season Three! This time, we’re sitting down with Lizzy Zevallos, Assistant Vice President of Development at MAG Partners, whose unconventional path from contemporary dance to real estate development is as fascinating as it is inspiring.  Raised by Peruvian parents in New Jersey, Lizzy’s journey is a masterclass in adaptability, blending creativity, architecture, and financial strategy to shape the future of New York City. After a career in dance, she transitioned into real estate, where her unique perspective and problem-solving skills have made her a rising force in the industry. Lizzy shares how her early experiences—from working at a tech startup to winning an architectural design award at Columbia—shaped her ability to think outside the box. We discuss the challenges and innovations behind MAG Partners' Ruby project, her deep dive into affordable housing initiatives, and what 485x means for the future of development in NYC. She also gives us an inside look at the role of placemaking in real estate and the importance of integrating retail spaces that serve both residents and the surrounding community.  Plus, Lizzy opens up about her passion for sustainability, how biophilic design is shaping new developments, and what’s next for MAG Partners. We also get into the complexities of navigating city regulations, how she and her team tackled tight 421a deadlines, and the creative problem-solving required to get projects across the finish line. Her insights on leadership, innovation, and resilience make this an episode packed with both inspiration and expertise. Join us as we dive into Lizzy’s remarkable path and explore how she’s Shaping the NYC Skyline. More on Shaping the NYC Skyline: Website - https://www.seidenschein.com/podcast/ [https://www.seidenschein.com/podcast/] LinkedIn - https://www.linkedin.com/company/shaping-the-nyc-skyline [https://www.linkedin.com/company/shaping-the-nyc-skyline] Instagram - Shaping the NYC Skyline (@shapingthenycskyline) [https://www.instagram.com/shapingthenycskyline/] YouTube - https://www.youtube.com/@ShapingtheNYCSkyline [https://www.youtube.com/@ShapingtheNYCSkyline] Email - shapingthenycskyline@seidenschein.com [shapingthenycskyline@seidenschein.com] You can Reach our Hosts by email: David Shamshovich dshamshovich@seidenschein.com [dshamshovich@seidenschein.com] Brenda Slochowsky - bslochowsky@seidenschein.com [bslochowsky@seidenschein.com] Camila Almeida - calmeida@seidenschein.com [calmeida@seidenschein.com] SEIDEN & SCHEIN, P.C. 570 Lexington Avenue, 14th Floor New York, NY 10022 Email: info@seidenschein.com [info@seidenschein.com] Phone:  (212) 935-1400