Small Talk | The B2SB Marketing® Podcast

E2: Responding to Shifting Consumer Behaviors

In the second wave, er, episode of Small Talk, the B2SB Marketing® Podcast, we are joined by David Talach from business tech pioneer, Square Inc, as we explore the consumer shift and its reverberations across every industry. It happened quickly and powerfully: a pandemic that almost immediately changed the way consumers shop for, buy, and experience offerings from Small Businesses. SMBs adapted to keep with new demands. Big Brands have the opportunity to develop and market new products and services to help SMBs. But how? In this episode, we discover what Square did to give SMBs more of what they need: pre-ordering options, curbside pick-up, the resurgence of the QR code—and they did it all with meaning and purpose.

E1: What if we never go back to the office?

The pandemic and subsequent shutdown caused a massive, instant transformation in the way SBOs work - and where they work. WFA (Work From Anywhere) became de rigueur overnight, leaving many SBOs scrabbling to set up shop remotely. Seventy-seven percent of SBOs allow their employees to WFA, and 50% plan to make it permanent. In the first episode of Small Talk, we take a pragmatic look at how WFA has impacted them and how it has shifted their mindsets. Join hosts Dan Gliatta & Miki Velemirovich along with special guests Rhonda Meier & Vaughn Ericson from True Media to help answer the big question: how do we find, engage, and motivate an audience of SBOs that could be literally anywhere?