Smart Takes

#12 Lukumades from Melbourne, Australia to Dubai - Now Open For US Franchising!

Jenifer Harmon talks with Mark Vanderloo, Lukumades franchisee for the first location in the US, about growing the brand in Florida and beyond. St John is proud to be the AOR for Lukumades.

#11 Effective Creative Sells A Story & Delivers on KPIs

Jenifer Harmon, EVP St. John & Store By Store, and Jen Domaradzki, ACD St. John, discuss creative storytelling, work that moves the audience and drives intent and sales for restaurant brands like Zaxby's and Metro Diner, as well as state agencies like the Florida Lottery and Florida Prepaid College Board. Effective creative delivers solid KPI performance.

#10 QSR Value Meal Wars 2025

Kristen Bankert, ACD St. John, and Jenifer Harmon, EVP St. John & Store By Store, talk value meal success across the QSR landscape...deals driving guests and SSCS right now for Taco Bell, McDonald's and Wendy's, offering not just price but variety.

#9 Harness the Power of Yelp To Grow New Users

Rachel Travisano, Community Director for Yelp, shares how to utilize Yelp effectively for restaurants and retailers alike. She discusses tapping into the power of positive Yelp reviews by reaching out to your local Yelp Community Directors. Let Yelp guide a super positive brand outcome by connecting through your local Yelp Elite leaders. Transform reviews in 2025.

#8 Great Storytelling + Craveability Drives Restaurant Fans

Lessons from 2024 that can transform messaging, your value approach, collaboration and audience outreach to spring forward fast in 2025. Discussion with Kristen Bankert, Associate Creative Director at St John.