What Cost per GB Doesn’t Tell You About Long-Term Costs
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Is your storage strategy built for the future or setting your business up for failure?
In this episode of the Fortuna Data Podcast, Ray Quattromini sits down with Matteo from Kingston Technology to break down what IT leaders, CIOs, and infrastructure decision-makers need to understand about modern storage.
With data growing faster than most organisations can control, and AI workloads driving unprecedented demand, the wrong storage decisions today can lead to higher costs, downtime, and long-term risk.
This conversation covers:
How to choose the right SSD, NVMe, or memory for your workload
Why total cost of ownership (TCO) matters more than cost per GB
The real differences between SLC, MLC, TLC, and QLC NAND
How AI is reshaping infrastructure and driving on-premise demand
The hidden risks of cheap storage decisions
Why storage is now a board-level conversation (not just IT)
You’ll also gain insight into enterprise storage reliability, endurance, and performance trade-offs, plus what’s coming next in storage architecture, including PCIe Gen5 and composable infrastructure.
Who This Is For
CIOs, CTOs, and IT Leaders
Infrastructure & Data Centre Managers
Businesses scaling AI or high-performance workloads
Anyone evaluating storage, backup, or long-term data strategy
00:00 The storage problem businesses are ignoring
00:22 Introduction: Fortuna Data x Kingston Technology
00:40 Kingston’s history and evolution in storage & memory
01:47 Matteo’s role: bridging customers and engineering
02:44 Storage shortages, rising costs, and supply strategy
05:07 Military-grade encrypted storage explained
06:17 NAND types explained: SLC vs MLC vs TLC vs QLC
08:46 Matching storage to workloads (and why it’s often missed)
09:48 Endurance vs capacity vs cost: making the right trade-off
10:42 What makes Kingston enterprise storage different
11:29 Testing, reliability, and lifetime warranties
13:43 Enterprise SSDs, NVMe, and performance benchmarks
15:25 AI workloads: hype vs real demand
16:14 Why businesses are bringing data back on-premise
18:08 Why cost per GB is the wrong metric
19:23 The biggest storage mistakes businesses will regret
21:02 NVMe vs SATA: where each fits
22:18 Why SSDs are NOT ideal for long-term archiving
24:01 The future of storage: architecture over hardware
25:10 CXL, memory pooling, and composable infrastructure
26:09 Silicon photonics and the future data centre
31:34 Why storage is now a boardroom priority
32:45 AI, cyber resilience, and data growth pressures
33:46 Energy efficiency and smarter storage decisions
If you're rethinking your storage strategy or planning for AI-driven workloads:
👉 Visit Fortuna Data for expert guidance on building resilient, scalable infrastructure
👉 Or request a storage architecture review to ensure your decisions today won’t cost you tomorrow
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