Social That Sticks

YEAR IN REVIEW || Amplify Chat

On this episode of the podcast, Ash & Abbey discuss their first year in business. Their conversation leads into the lessons that were built out of the bumps in the road and linked back to the seasons that shaped them the most as business owners. They give tangible tools to help you stay focused on putting one foot in front of the other in order to make consistent, gradual growth as creators, brands and individuals. 00:00 Celebrating a Year of Growth 01:27 Lessons from the Journey 04:20 Embracing Failure as a Learning Tool 10:13 The Importance of Data and Feedback 18:10 Actionable Takeaways for Future Success Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

FINAL STRETCH OF 2025 || Amplify Chat

In this episode of Social That Sticks, we discusses the importance of planning for the holiday season, emphasizing the need for creators and small businesses to strategize effectively. We highlight the significance of storytelling and repetition in messaging to engage audiences, and provide actionable steps for social media planning. The conversation culminates in the introduction of the 80/20 rule, where 80% of efforts should focus on planned content while 20% can be more spontaneous and fun. 00:00 Planning for the Holiday Season 05:58 The Importance of Storytelling 10:50 Repetition and Messaging Strategy 13:52 Action Steps for Creators 18:44 The 80/20 Rule in Social Media Strategy Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

INSTAGRAM IN GOOGLE'S SANDBOX || Amplify Chat

In this episode, we discuss the significant shift in Instagram's functionality as it begins to index content for Google, making businesses more discoverable through keywords rather than hashtags. Listen in as we discuss the implications of this change, emphasizing the importance of using effective keywords in captions and comments to enhance visibility. The conversation also covers strategies for leveraging Instagram's native features to optimize SEO and the importance of community engagement through thoughtful commenting. Chapters 00:00 The Evolution of Instagram and Keywords 07:29 Understanding Instagram's New Indexing with Google 13:22 Strategizing Keywords for Discoverability 17:48 Utilizing Native Features for SEO 21:44 Engaging with Comments and Community for SEO Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

WRITE PRETTY FOR ME || Amplify Interview

In this conversation, Ampligy interviews Alane Gianetti, a successful calligrapher and business coach. Elaine shares her journey from a hobbyist to a thriving business owner, emphasizing the importance of social media in building her brand and community. The discussion highlights the shift from competition to collaboration among creatives, the transition to coaching others, and the balance of catering to dual audiences. Elaine offers valuable advice for new business owners, focusing on authenticity and connection in their marketing efforts. Keywords: calligraphy, business coaching, social media, community, entrepreneurship, creative business, wedding stationery, pricing strategy, education, small business Chapters: 00:00 Introduction to Calligraphy and Business Journey 05:52 The Role of Social Media in Business Growth 11:12 Building Community Over Competition 17:40 Transitioning to Coaching and Education 24:58 Balancing Dual Audiences and Content Creation 32:24 Advice for New Business Owners Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult

USER GENERATED CONTENT || Amplify Chat

In this episode, Amplify discusses the evolving landscape of user-generated content (UGC) and influencer marketing. They explore the importance of storytelling, authenticity, and building connections with audiences. Ashley shares her journey as a creator and offers valuable tips for content creation, emphasizing the significance of solving problems and staying true to one's brand. The conversation also highlights the role of micro-influencers and the various strategies businesses can adopt to engage effectively with their target audience. Insta: amplifysocial_media || DM us "PODCAST" for 25% any service or package Web: www.amplifysocialandmedia.com || Check out our offerings or book your free consult