Soulful Essence
Podcast von Sabrina Jetton
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9 Folgen
09: Explore the Hero Archetype
The Hero Archetype promises independence. Brands that value challenge tap into the universal patterns of the hero and exist to champion threats and foes in the world.
08: Get to Know the Innocent
The Innocent Archetype promises paradise. Brands that value innocence tap into that child-like view of the world and exist to offer optimism, simplicity, and hope.
07: Discover the Explorer
The Explorer Archetype promises independence. Brands that value exploration tap into the universal patterns of the explorer and exist to guide people to new adventures in the world.
06: Get to know the Caregiver Archetype
The Caregiver Archetype promises belonging. brands that express the caregiver archetype value family and offer a promise of compassion and care to the world.
05: Learn about the Good Guy Archetype
The Good Guy Archetype promises belonging. Brands that express and value everyday ‘familiar’ experiences tap into the universal patterns of the good guy and deliver practicality, inclusion and kindness to the world.
