Squeezing THE PLUMS with Steven Singh

#52 Dear Friend, I am changing tune for 2025!

Dear Friend! If you're reading this, from the bottom of my heart Thank you! You have helped me achieve a goal I set for myself which was to record 52 podcasts in 52 weeks. Your support has helped me record late into the night, even after a 12-hour workday, gym and meal prep I kept the promise to myself (and to you) that I would do as I say and regularly produce quality content week in week out. So tonight, as write up my description for the last time potentially on Squeezing The Plums I wanted to show what I have in store for the year ahead. Developing my personal brand has been a big focus of mine in the weeks gone by, realising how important it is if I wish to grow a business or another podcast in the future. And so, with that in mind, I share a high-level overview of what I intend to implement as key fundamentals when going for the target of trying to grow a personal brand in 2025 as well as what topics am I going to lean into and leverage. So, sit back, tune in and hear me out as I look forward to sharing what I will do next. And like a great saying I once heard"If you can see it, and have the courage to speak it, it will happen."

#51 How Creators Can Build a Successful Brand with Ross Howess

Many dream of turning their passion into a profitable business, but few truly understand how to make it happen. How do you transform creativity into a career? How do content creators and social media personalities actually make money? Expect to learn why authenticity is key to monetisation, how to build trust with your audience before selling anything, the biggest mistakes creators make when launching merch, why brand deals aren't as lucrative as people assume, and how a strong mailing list can be a game-changer. But most importantly we get a real insight into how Ross navigated the dark side of being a creator, dealing with negativity in the social media space and the importance of staying true to your voice.

#50 Balancing security and passion, a blueprint for pursuing your dreams with Ricky Flow

I sat down with Ricky Flow to explore his journey from corporate beginnings to spiritual entrepreneurship. What begins as a reflection on following his brother’s footsteps into accounting at KPMG evolves into a deeper exploration of how a Tony Robbins event at 19 inspired him to quit his job and pursue a more meaningful path. Discover how witnessing a colleague’s eBay success planted the seed for entrepreneurship, why balancing security with passion is key during major life transitions, and how Ricky reconciled his practical upbringing in a Catholic, private school environment with his aspirational, creative side. This conversation reveals the man behind the entrepreneur—someone who has sold multiple businesses, embarked on a three-year spiritual journey, and now integrates business acumen with spiritual wisdom through writing, speaking, and singing. It’s a thought-provoking discussion about personal growth, decision-making, and how to pursue dreams without losing your foundation.

#49 Healing personal trauma through music with the Kundalini Project

I sit down with Alex, the artist behind Kundalini Project, to explore the connection between ancestral heritage and artistic expression. What starts as a casual meeting in South Melbourne turns into a deep discussion on how personal trauma can heal through music. Learn how a CD from a Kellogg’s cereal box sparked a 20-year journey in electronic music, why understanding ancestral roots is key to authentic creativity, how music became a therapeutic outlet after losing a parent to suicide, and why sober dance experiences are more transformative than traditional clubbing. This conversation reveals the person behind the artist who blends South American, Middle Eastern, and Indian traditional music with contemporary electronic sounds, showing how personal challenges can fuel creative abundance and help us better understand who we are.

#48 2 Years Since My Last Cluster Headache - "Surrender But Don't Give Up"

Its been exactly 2 years to the day since my last cluster headache. On the 28th of December 2022 I experienced the worst pain possible on a 40 degree day in Sorrento. I was there for a friends birthday and started to get nervous that fatigue from the end of the work year, alcohol and heat would be a recipe for disaster. And sure enough it was. However the scariest thing about cluster headaches, was once you suffered one, the risk of experiencing a wave of clusters over the coming days and months (hence the term cluster headache) significantly increased. I very nearly have never just suffered one in isolation. Yet 2 years later and I have had no repeat thankgod. So what did i do and what was the internal dialogue? I go through what i mean by the phrase surrender, but don't give up. It's something that for me has allowed me to get through all stressful events full and well knowing there are always bright moments ahead if i choose to look after myself.