Supplement Playbook

Ep. 2: Committed, Relentless, Authoritative - Adel Villalobos on 90 Years of NPA

In Episode 2 of the Supplement Playbook Podcast, NPA's Josh Long sits down with Adel Villalobos, founder and CEO of Lief Labs, NPA board member, and chair of the 90th Anniversary Committee. Adel explains why he describes NPA as "committed, relentless, and authoritative," traces the association's legacy from its 1936 founding through DSHEA, and makes the case for why state preemption is the next defining fight for the dietary supplement industry. He also shares why he has done to support NPA's 90th anniversary fundraising campaign, and why he's asking other industry leaders to step up with him.

90 Years of the Natural Products Association

In this debut episode of the Supplement Playbook Podcast, the former chairman of the Natural Products Association, Mark LeDoux, discusses NPA's 90-year history, a controversial legislative proposal by U.S. Senator Dick Durbin (D-Ill.), a provision in federal law that pits Big Pharma against Natural Products, and the importance of industry advocacy on Capitol Hill in the year 2026.