The Avalanche Podcast

Marketing Momentum: Does Your Website Still Matter With AI Search?

Now that AI is in the mix, your website is more important than ever. In this episode, Lance explains why your website still matters, even as organic traffic drops. It's the place AI tools like ChatGPT, Gemini, and Claude learn about your business and decide whether to recommend you. He also shares a simple audit you can run to find the spots where your site leaves AI guessing. You'll walk away with a simple way to see your site through an AI's eyes and a short list of gaps worth fixing. Subscribe to catch every new episode. #MarketingPodcast #SEO #AISearch #DigitalMarketing Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum: Authority vs Freshness in AI Search

Two studies say opposite things about AI visibility. One says authority wins. One says freshness wins. Both are right, and both are incomplete.  In this episode, Lance breaks down what these studies were actually measuring, why headline-reactive marketing gets teams into trouble, and how to build a better strategy around your actual buyers and business goals. Subscribe to get every new episode. #MarketingPodcast #SEO #ContentMarketing #AvalancheCreative   Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum: The System Behind Every Business Growing Business

You do not rise to the level of your goals. You fall to the level of your systems. In this episode, Lance breaks down why marketing goals without a proven system behind them rarely produce results. You will hear how to identify who owns what, which weekly activities are actually driving business growth, and how to build the kind of consistency that compounds over time. Subscribe to get every new episode. #MarketingPodcast #MarketingStrategy #SEO #AvalancheCreative  Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum: Why Smart Marketers Fall for the Wrong Playbooks

Copying what worked for a well-funded company is one of the most common traps in marketing. The tactic looks great on LinkedIn, but the tactic alone did not create the success. In this episode, Lance breaks down how to stop chasing playbooks that were never meant for your business and start building from your actual constraints, your real advantages, and what your customers are telling you directly. Try Page Pulse free at pagepulse.dev. Subscribe to get every new episode. #MarketingPodcast #MarketingStrategy #SEO #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]

Marketing Momentum: Stop Making Vanity Updates to Your Website

Google created a fingerprint of your page the first time it crawled it. Every update since then gets compared to that original. If the difference is not meaningful, Google moves on.  Lance explains what actually triggers Google to re-evaluate your content, walks through what counts as a real change, and introduces a free tool called Page Pulse to help you track what is actually impacting your visibility. Try Page Pulse free at pagepulse.dev. Subscribe to get every new episode. #MarketingPodcast #SEO #ContentMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter. [https://avalanchegr.com/avalanche-email]