The Best of Pest Marketing Podcast

The Next Generation of Pest Control: Data, Retention, and the Future with Ethan West

In this episode, Kelli sits down with Ethan West, a third-generation leader stepping into his family’s growing pest control business West Termite, Pest, and Lawn [westtermite.com], to talk about what the next generation of pest control looks like and why data, technology, and customer relationships are becoming the biggest competitive advantages in the industry. Ethan shares how their company operates across three states while maintaining an impressive customer retention rate, and how they dramatically reduced cancellations from 6% to just 1.2% by leveraging real-time customer feedback, automated communication, and smarter operational systems. Shoutout to Applause [https://www.applausehq.com/]! The conversation dives into how modern pest control companies can use technology to strengthen customer relationships, improve retention, identify upsell opportunities, and make better business decisions through data. Ethan also discusses the balance between honoring a family legacy while bringing fresh ideas, AI tools, and new communication strategies into a multi-generational business. This episode is full with insight for pest control owners and operators who want improve customer experience and build a business positioned for long-term growth.

Building a Mosquito Control Business That Homeowners Trust with Anna Young

Building a Mosquito Control Business That Homeowners Trust In this episode of The Best of Pest, Kelli sits down with Anna Young, Head of Internal Operations at Torpedo Mosquito [http://torpedomosquito.com/] and Co-Owner of Torpedo Mosquito Virginia Beach, to talk about what it really takes to grow a successful mosquito control company in a competitive market. Anna shares her journey from horticulture and home cleaning into the pest control industry, along with the lessons she’s learned building and operating a fast-growing business. The conversation covers everything from: * entering a new market and generating early momentum with yard signs and door knocking * hiring during peak season * building strong systems internally * creating customer trust through guarantees and personalized service This episode is FULL of practical insight for pest control owners and operators looking to grow intentionally, improve operations, and stand out in their market.

Google Ads, Termites, and Marketing that Fits with Sarah Hamel

In this episode, Kelli sits down with Account Executive, Sarah Hamel, to talk through the marketing strategies pest control companies should actually be prioritizing right now. From entering a new market and building local visibility to understanding the difference between Google Ads and Meta Ads, this episode is packed with practical insights for owners and operators looking to grow intentionally. Sarah also shares: * what she’s seeing work across the pest control industry * common mistakes companies are making * where businesses should focus first to generate better leads and long-term growth If you’re trying to make smarter marketing decisions for your pest control company, this episode is full of actionable takeaways.

Local Service Ads: Who Gets The Lead?

Throwing more money at Local Service Ads will not fix your lead problem. In this episode, I explain how Google Local Service Ads work, and why the companies winning are not always the ones spending the most. Topics include: * The ranking factors behind LSAs * How Google measures your ability to convert leads * Why your operations team impacts marketing performance * The mistakes that cost pest control companies leads If your LSA performance has been inconsistent, this episode will help you understand why!

Say THIS and Get More Calls

You don’t have a lead problem. You have a messaging problem. In this episode, we break down why homeowners aren’t calling, even when your marketing is getting in front of them. We cover the most common messaging mistakes pest control companies make and how to fix them so your website, ads, and overall marketing actually convert into calls and customers. You’ll come away with practical ways to address 5 of the primary concerns homeowners have, like response time, pricing, trust, and ongoing pest issues, and how small shifts in your messaging can lead to more calls, better leads, and less price shopping.