The Better Story Podcast

Libido For Life: The Desire and Energy To Live Your Best Life

In this episode, Joseph explores what he calls a "libido for life," the natural desire and energy that flows through each of us, pulling us toward the things we're meant to create, say, and pursue. He reframes the word libido beyond its typical associations, returning it to its Latin roots: a longing, a wanting, and the energy to move toward it. Joseph introduces the warrior archetype as a lens for understanding how many professionals, especially business owners, suppress the part of themselves that would set boundaries, name their price, and speak up in difficult moments. He shares how this suppression doesn't protect relationships, it protects an old story that says taking up space is dangerous. And when that energy gets pushed down, it doesn't disappear. It shows up as burnout, resentment, passive aggression, doom scrolling, and a quiet erosion of self. The episode closes with a practical challenge: before the week is out, identify one place where you've been shutting off the valve. One conversation, one boundary, one truth. Because most people aren't lacking in skill or knowledge, they're lacking in permission. Key Takeaways: * Libido, in its original meaning, is simply the desire and energy to pursue what matters to you. Recognizing both the desire and the energy is the starting point. * The warrior archetype represents the part of you that knows what it stands for and refuses to betray it, setting boundaries out of self-respect, not anger. * When you suppress your energy and desire, it doesn't disappear. It redirects into burnout, resentment, irritation, doom scrolling, and overworking. * Problems and friction aren't verdicts. They're information. Read them as part of the puzzle, not as proof that something can't happen. * Most people aren't lacking skill or knowledge. They're lacking permission to want what they want and say what they think. Resources Mentioned: * Reframe guide [https://grow.josephbojang.com/reframe] (free resource in show notes) * Carol S. Pearson (author on archetypes and development)

The Story Behind Why I created This Podcast...

What if the reason you keep hitting the same ceiling in your life has nothing to do with skills, tactics, or information—and everything to do with the story you're unconsciously living? In this inaugural episode, Joseph shares his journey from accepting a $19,000 salary as "just the way things are" to building a six-figure business. But this isn't a typical success story. It's a vulnerable exploration of what actually creates transformation: not more how-to information, but the courage to spot the lies we're living by and reject them. Joseph introduces the framework that changed everything for him—viewing life through the lens of story. He explains why we get stuck repeating patterns even when we know better, why problems are actually pointers to our development, and why most of the stories running our lives were formed under conditions we no longer live in. This episode sets the foundation for understanding how personal insight, not just information, is what allows us to move forward in meaningful ways. Key Takeaways * Most problems can't be solved with how-to information alone—they require personal development and the courage to reject old stories that no longer serve you * The stories that run your life were formed under conditions you no longer live in, which is why you keep hitting the same ceilings despite having more knowledge * Transformation requires spotting the lie you're living by and then actually rejecting it—understanding isn't enough without the courage to live differently * "Problems as pointers" means the obstacles that stay around longest are showing you exactly what needs to develop within you * You don't avoid growth because you're lazy or broken—you avoid it because it feels unsafe to separate from what's known and enter the unknown Resources Mentioned * Reframe Guide: Download it Here [https://grow.josephbojang.com/reframe] * Albert Bandura - Self-efficacy and improving your luck * Deci and Ryan - Self-Determination Theory (SDT) * Hope Theory research * Larry Cochran - Books on transformation and story * Magda B. Arnold - Story and motivation research * Carol S. Pearson - Work on archetypes and transformation

Rise and Reclaim Your Transformational Journey

In this episode, I talk about the core concept of what it means to truly take the reins of your life. Many of us go through our daily routines without realizing that we’re not in control—we’re reacting to events rather than shaping our destinies. I share a personal story that opened my eyes to the reality of who held the reins in my life and how I decided to take them back. We explore the idea of life’s journey as a heroic quest: facing and overcoming the dragons that represent our fears and obstacles. It's about challenging the status quo and pursuing the treasure of your true self, despite the daunting path ahead. Key insights from this episode include: * Recognizing when you're not in control of your life * Understanding the call to action and the fall as catalysts for change * Embracing the hero's journey: confronting dragons and discovering your true self * The importance of stepping into the unknown and breaking free from comfort zones Throughout this podcast series, we’ll discuss topics such as intention, action, entrepreneurship, and personal growth. You’ll hear from inspiring guests, entrepreneurs, and transformational coaches who will share their wisdom and experiences. Until next time, be free to choose and free to change.