The Black Line Between Sales & Marketing

Episode 87: Interview with Jay Acunzo - Don't Reach Your Audience, Resonate With Your Audience

After recording this episode and knowing the knowledge and insights that are in it, I'd have to say this is one of the best episodes you could be listening to. I'm definitely biased here. We have an exciting guest, Jay Acunzo, on the show to talk to us about resonance in our work. What he says throughout this episode is gold, and you do not want to miss it. He even performs the perfect cast for us at the end (if you know, you know). Get connected with Jay: * LinkedIn [https://www.linkedin.com/in/jayacunzo/] * Twitter [https://twitter.com/jayacunzo] * Unthinkable [https://jayacunzo.com/unthinkable-podcast] Podcast * Website [https://jayacunzo.com/] If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com And if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/resonating-with-your-audience [https://blog.imaginellc.com/theblackline/resonating-with-your-audience] and follow us on Twitter @dougdavidoff [https://twitter.com/dougdavidoff], @knowingwhen [https://twitter.com/knowingwhen] & @DemandCreator [https://twitter.com/DemandCreator].

Episode 86: 2022 Predictions - Data Security, Remote Work & More

This prediction episode has been a long time coming! Today Mike and Doug will be tackling their predictions including items like data security and privacy, remote work, and so much more. Big News: 2022 Predictions Question of the Episode:  What is one thing you learned last year that others listening in can benefit from as we get further into 2022? If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com And if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/2022-predictions [https://blog.imaginellc.com/theblackline/2022-predictions] and follow us on Twitter @dougdavidoff [https://twitter.com/dougdavidoff], @knowingwhen [https://twitter.com/knowingwhen] & @DemandCreator [https://twitter.com/DemandCreator].

Episode 85: Interview with James Ontra - The Problem With Presentations

Presentations suck today. Most people waste time, waste money, and don't focus on the client with their presentations and it becomes hell because they don't know the connection between what's on the screen and how they want to effect their audience. Today we welcome guest James Ontra, CEO of Shufflrr [https://shufflrr.com/], to the show to give us the 411 on presentation management. (Spoiler Alert: Doug and James do disagree on a few things here.) If you'd like to follow James you can do so in these locations:  * Podcast: Presentation Hell [https://presentationhell.tv/] * LinkedIn: James Ontra [https://www.linkedin.com/in/jamesontra/] If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com And if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/problem-with-presentations [https://blog.imaginellc.com/theblackline/problem-with-presentations] and follow us on Twitter @dougdavidoff [https://twitter.com/dougdavidoff], @knowingwhen [https://twitter.com/knowingwhen] & @DemandCreator [https://twitter.com/DemandCreator].

Episode 84: End Of Year Discounts - A Debate

Today is the last episode of the year, can you believe it? 2021 has been a fast year, though the older we get the faster the years go by, so every year feels like it’s fast. All the events that we’re used to having either didn’t happen or weren’t in person, so there hasn’t been anything to break up our year. There’s been no chapters. We can only hope that in the next few years we get those chapters back. The focus today is on sales and marketing discounts and whether they’re good or bad. And surprise, Mike and Doug disagree on the answer.  Thank you everyone for listening and watching over the course of 2021. We have some exciting things lined up for the new year and can’t wait to bring you on the journey with us. Until next time, have a safe and happy new year! Big News: End of Year Discounts Question of the Episode:  If there’s one piece of advice that you could give someone else going into 2022, what would it be?   If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com And if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/end-of-year-discounts [https://blog.imaginellc.com/theblackline/end-of-year-discounts] and follow us on Twitter @dougdavidoff [https://twitter.com/dougdavidoff], @knowingwhen [https://twitter.com/knowingwhen] & @DemandCreator [https://twitter.com/DemandCreator].

Episode 83: Beware of the Mushroom Cloud Tech Stack

Doug has noticed for quite some time that tech stacks have been exploding. We’re no longer just talking about cloud tech stacks anymore, we’re talking about (what Doug has coined) mushroom cloud tech stacks that have been sprawling technology. Each episode is broken up into three sections: Big News, The Question of the Episode, and Takeaways. Big News: Mushroom Cloud Tech Stacks Question of the Episode: The new holding company name for Facebook was released and will now be Meta with plans of building out a "metaverse." What are your thoughts? Will it be successful or will it forever be a meme for years to come? Takeaways:  * Mike - Work hard, make bank. Bank can be substituted with anything. * Doug - Focus on the trend, don’t focus on the gadgets. If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com And if you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/mushroom-cloud-tech-stack [https://blog.imaginellc.com/theblackline/mushroom-cloud-tech-stack] and follow us on Twitter @dougdavidoff [https://twitter.com/dougdavidoff], @knowingwhen [https://twitter.com/knowingwhen] & @DemandCreator [https://twitter.com/DemandCreator].