Taking on Uber | Tayfun Keskin & Efkan Altinok on Building a Community-Led Startup, Ride Nuff
What happens when you spend years working inside an industry and realise the business model itself is the problem?
In this episode I sit down with Tayfun Keskin and Efkan Altinok, the founders of Ride Nuff and former Uber drivers who decided to build a different kind of ride-hailing business.
After more than a decade working in the industry, they saw drivers earning less, working longer hours and struggling to cover rising costs. Rather than accepting the status quo, they spent three years developing RideNuff, a subscription-based platform designed to give drivers more control over their earnings while offering customers a fairer alternative.
We discuss how they identified the opportunity, raised their first funding from a community of supporters, navigated regulation, launched in London and began attracting attention from drivers and operators around the world.
This is a conversation about entrepreneurship, disruption, platform economics, fundraising and what it takes to challenge an established market leader.
#theboardroom #dragonsden #entrepreneurship #business #uber
I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here:
https://richardfarleigh.substack.com.
📲 Follow Richard Farleigh:
Instagram - https://www.instagram.com/richardfarleigh/
LinkedIn - https://www.linkedin.com/in/richard-farleigh-7a0a1616/
TikTok - https://www.tiktok.com/@richardfarleighhq
🔔 Subscribe for weekly conversations on entrepreneurship, investing, strategy, and the real side of business.
Chapters
00:00 "It's possible to drive all day and make a loss"
00:43 What is RideNuff?
01:15 Why we decided to create a fairer alternative
03:02 How ride-hailing commissions impact drivers
04:31 The financial pressures facing drivers today
06:24 The original idea behind RideNuff
07:53 Crowdfunding and raising our first capital
09:10 Building the app and launching operations
11:05 Early traction and customer growth
11:52 Interest from around the world
13:48 Challenging Uber's business model
15:06 How RideNuff drivers increase their earnings
17:01 Competition, barriers and scaling the business
18:45 Algorithms, incentives and platform economics
19:22 Expansion plans and fundraising
21:30 Why belief matters in entrepreneurship
22:31 Creating change through business
24:17 The entrepreneurial journeys behind RideNuff
28:19 Building a business that works for everyone
30:05 Final thoughts
Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]