The Brand Transformers

The Greatest Comeback: The QR Code

From Michael Jordan’s return to the Chicago Bulls after retiring to play baseball to Betty White becoming a household name once again late in her career, we can’t help rooting for a bright star to shine brightly once again. From a marketing technology and impact perspective, there hasn't been a comeback story quite like the QR code! The once antiquated piece of tech has made a remarkable comeback and it's here to stay. Envijo's Chief Storyteller Ahmad Daher highlights a few reasons why this happened and what we can learn from QR's triumphant resurgence.   This short-form podcast series, part of The Brand Transformers Podcast, aims to provide listeners and viewers with bite-sized actionable content to help you be a better storyteller and content marketer.

The Perfect Launch: William Shatner & Blue Origin

Partnering with an influencer can be a catalyst for raising awareness and driving interest for your product launch or offerings. In this episode of Envijo's Podcast Bites, we highlight Blue Origin's recent launch and the genius behind having William Shatner aka Captain Kirk as a passenger. Captain Kirk is synonymous with Sci-Fi and space travel from his iconic role on Star Trek, but to see him onboard an actual rocket entering space, Blue Origin was able to capture our imagination with a combination of nostalgia and hope for the future.    This short-form podcast series, part of The Brand Transformers Podcast, aims to provide listeners and viewers with bite-sized actionable content to help you be a better storyteller and content marketer.

Connect with Your Community: Envijo Podcast Bites

Envijo's Chief Storyteller Ahmad Daher shares a story about a viral tweet on social media managers and how finding and connecting with your community is so much more valuable than going viral. Special thanks to the Marketing Twitter community for inspiring this latest Envijo Podcast Bite episode.  This short-form podcast series, part of The Brand Transformers Podcast, aims to provide listeners and viewers with bite-sized actionable content to help you be a better storyteller and content marketer.

How to Market Like Adele: Envijo Podcast Bites

Adele's marketing team has been killing it in the lead up to her latest creative creation "30" which releases on October 15, 2021. Envijo uncovers some of the genius behind her storytelling approach in this episode of Envijo's Podcast Bites. This short-form podcast series, part of The Brand Transformers Podcast, aims to provide listeners and viewers with bite-sized actionable content to help you be a better storyteller and content marketer.

The Brand Transformers: Connecting with Kindness with Emily Cantrell

Episode 3 of The Brand Transformers Podcast with Emily Cantrell is a masterclass on empathetic leadership. Emily is one of Seattle’s best connectors. She’s an unbreakable bridge between public and private sectors. She’s a go-to person for Seattle’s business leaders when they need innovative modern solutions. Emily is Director at World Trade Center Seattle, co-chair of Columbia Hospitality’s DEI Task Force, Puget Sound Business Journal 40 Under 40 Honoree and member of the International Women’s Forum.  She’s also a survivor.  Hear and feel how this empathetic leader harnessed the pain of bearing witness to the biggest mass shooting in US history to become a catalyst for gun safety and reform.  Thank you for sharing your story Emily, we look forward to your continued rise.