The Reigning Queen Podcast

33: The Secret to More Sales This Summer | Part 3: How to Stop Reacting and Start Leading in Sales Conversations

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this third week of training, Gwen is unpacking the word that so many women in business resist: control. But what if taking control of your sales conversations wasn’t manipulative at all? What if it was actually the key to building trust, protecting your energy, and confidently guiding potential clients toward real transformation? Gwen dives into why so many female entrepreneurs struggle to lead sales conversations and how people-pleasing, overexplaining, and reacting instead of directing can quietly cost you clients. She breaks down what it really means to create a sales process that feels authentic, aligned, and empowering — not pushy. From handling pricing objections and redirecting conversations to asking better discovery questions and creating stronger boundaries, this episode is packed with mindset shifts and practical strategies to help you confidently lead your calls instead of feeling like you’re being interrogated on them. You’ll also hear real-life examples, simple scripts you can start using immediately, and honest conversations around why strong sales systems actually create more safety, clarity, and confidence for both you and your clients. If you’re tired of wasting time on “maybe” leads, giving away free coaching on calls, or walking away from conversations feeling emotionally drained, this episode will help you reclaim your power, trust your expertise, and step into sales conversations like the leader you already are. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

32: The Secret to More Sales This Summer | Part 2: Structuring High-Converting Discovery Calls

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this second week of training, Gwen breaks down why discovery calls are one of the most powerful and most overlooked parts of the sales process. If you’ve ever felt awkward leading sales conversations, worried about sounding “too salesy,” or struggled to confidently guide potential clients toward a decision, this episode will completely shift your perspective. Gwen shares the psychology behind effective discovery calls, the importance of asking deeper “why” questions, and how creating structure in your sales conversations actually builds trust instead of pressure. Through real-life client examples and practical strategies, she explains how to uncover the true motivations behind a prospect’s goals, position yourself as a trusted partner instead of just another service provider, and confidently guide clients toward next steps without feeling pushy. You’ll also learn the difference between a “wing it” sales call versus a confident, structured conversation, why emotional connection matters more than surface-level solutions, and how asking thoughtful questions can help clients gain clarity they didn’t even realize they needed. This episode is packed with actionable sales coaching for female entrepreneurs who want to close more aligned clients, reduce ghosting, and create sales conversations rooted in confidence, integrity, and genuine connection. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

31: The Secret to More Sales This Summer | Part 1: Build Trust, Clarify Your Messaging & Sell Transformations

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this first coaching episode of the series, Gwen dives into one of the biggest reasons women entrepreneurs struggle to convert leads into paying clients: unclear messaging. If you’ve ever felt like your audience “just isn’t getting it,” Gwen breaks down exactly why that happens and how to shift your sales conversations so potential clients go from hesitant to “heck yes.” Through real-life examples and practical sales strategy, Gwen explains the difference between talking about your offer’s features versus communicating the true transformation behind your work. From reducing uncertainty and building trust to helping clients understand the real ROI of working with you, this episode will help you refine your messaging, strengthen your sales conversations, and confidently articulate the value you bring to the table. Whether you’re a coach, creative, service provider, or entrepreneur tired of feeling overlooked or underpaid, this episode will challenge you to stop selling what you do and start selling the impact it creates. Get ready to rethink your pricing, sharpen your positioning, and step into your authority with confidence. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

30: Built Through Grit & Tenacity | An Honest Business Update

At the beginning of this year, Gwen and Kristyn shared about their annual planning retreat and how they walked away with so much energy, clarity, and a new offer – but now that we’re five months into the year, how has that all played out? In this episode of the Reigning Queen Podcast, Gwen and Kristyn are sharing an honest update on how the start to this year has gone since that annual planning retreat. From failed launches and overwhelming systems to personal hardship, pivots, and rebuilding from the ground up, this conversation is an honest look at what it actually takes to grow a business as a female entrepreneur. Together, Gwen and Kristyn unpack the lessons they learned after their annual planning retreat, the hard launch that didn’t go as expected, and the realization that more offers and more complexity weren’t the answer. Instead, they discovered the power of simplifying systems, returning to the core of what clients truly need, and investing in support before things completely fall apart. If you’re a woman entrepreneur feeling overwhelmed, disorganized, discouraged, or stuck between scaling and surviving, this episode will remind you that pivots are not failures — they are part of the process. Whether you’re navigating business growth, struggling with visibility, simplifying your offers, or learning how to trust your instincts as a CEO, this conversation will leave you feeling seen, validated, and inspired to keep going. Because sometimes the biggest breakthroughs happen after the plans fall apart. Links Mentioned in Today’s Episode: Listen to the Annual Planning Episode [https://podcasts.apple.com/us/podcast/14-inside-our-annual-planning-retreat-with-grit/id1815273243?i=1000744962833] Check out High Level [https://www.gohighlevel.com/] Follow Top of the Town on Instagram [https://www.instagram.com/topofthetownmarketing/?hl=en] Work With Top of the Town Marketing [https://topofthetownmarketing.com/] & Mention Gwen’s Name Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

29: Objections Aren’t Rejection: How to Handle Sales Objections With Confidence

Ever struggled with navigating objections during your sales calls? In today’s episode, Gwen is breaking down objections and sharing practical ways to help you overcome them. But in order to truly find your confidence with handling objections, it all begins with a reframing of the way you look at objections. Gwen shares on the podcast that sales objections aren’t rejection; they’re an invitation to lead. You’ll uncover the real reason potential clients say no and why it actually has nothing to do with you, no matter how personal we want to take it. Gwen breaks down the three core fears that hold entrepreneurs back in sales conversations: fear of rejection, fear of confrontation, and the belief that a “no” equals failure. She also shares how those fears are quietly costing you clients, confidence, and growth. Through a powerful mindset shift, you’ll learn how to see common sales objections for what they truly are: requests for clarity, certainty, and leadership. This episode is packed with practical sales strategies and objection-handling techniques to help you ask better questions, uncover what your potential clients are really thinking, and guide them toward aligned, confident decisions. If you’re ready to overcome objections in sales, build deeper trust with your clients, and sell in a way that feels authentic, empowered, and effective, this episode will challenge you to raise your standards and step fully into your role as a confident sales leader. Links Mentioned in Today’s Episode: Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat [https://www.magicmirrormarketing.com/retreat]! Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you! Mentioned in this episode: Turn Your Passion Into Powerful Marketing and Confident Sales Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are. Turn Your Passion Into Powerful Marketing and Confident Sales [https://reigningqueen.captivate.fm/businessacceleratorretreat]