The Business of Housing

Supply Unlocked: The Fastlane

In this episode, we delve into the urgent need for a "Fastlane" in the housing market, where supply constraints are stifling growth and affordability. As we unpack the critical factors contributing to the current inventory crisis, we explore how innovative strategies and streamlined processes can unlock much-needed housing supply. Join us as we discuss the implications of builder margin decay, the resale lock-in effect, and the role of PropTech in accelerating liquidity.

Agent Struggles Exposed

In this eye-opening episode, we delve into the stark realities that nearly 45% of real estate agents are grappling with as they face financial pressures that threaten their livelihoods. Join Lance Sonka as he unpacks a revealing report highlighting the struggles agents encounter in today’s volatile market, from soaring living costs to outdated commission structures. We’ll explore the factors contributing to this crisis, including the impact of technology on traditional practices and the challenges of maintaining profitability in a shifting landscape.

Inventory Reigns in 2026

In this compelling episode, we explore why inventory is the true king of the 2026 housing market, transcending the usual focus on mortgage rates. Join Lance Sonka as he dissects the intricate dynamics of supply and demand, revealing how inventory levels are set to redefine buyer behavior and market strategies in the coming years. We’ll delve into critical topics such as the correlation between housing supply and pricing trends, the implications of new construction on market stability, and the strategic decisions homeowners are making in response to these shifts.

A Divergence in Housing

In this thought-provoking episode, we navigate the complexities of the 2026 inventory crisis, focusing on the stark contrasts between the thriving Northeast and the correcting Sun Belt. Join Lance Sonka as he unpacks the factors driving this divergence, from recent rate cuts to shifting buyer behaviors that are reshaping regional markets. We’ll explore essential topics such as the implications of inventory levels on pricing strategies, the economic forces at play in these contrasting areas, and what this means for both buyers and sellers.

Northeast Price Surge

In this eye-opening episode, we delve into the dramatic price surge sweeping across the Northeast, highlighting the growing affordability crisis that is reshaping the housing landscape. Join Lance Sonka as he examines the regional shifts and supply constraints driving this divergence in home prices, and what it means for buyers and sellers alike. We’ll unpack critical topics such as the impact of local economic conditions on housing affordability, the role of lending practices in exacerbating the crisis, and the implications for future market trends.