The CEO Shift

How to Scale with Less Stress with Stephen Woessner

Is fear keeping you from fully stepping into your zone of genius? On this episode of The CEO Shift, host Shawndel Spader sits down with Stephen Woessner to explore the mindset shifts, strategies, and leadership lessons that move CEOs from operator to visionary. About Stephen Woessner: Stephen Woessner is the CEO of Predictive ROI and the bestselling author of Sell With Authority. He has spent years helping agencies niche down, build authority, and build scalable businesses that do not rely on the founder as the product. In this conversation, you will learn: - Why niching down unlocks scalability and profitability - Shifting your mindset around sales - Embracing discomfort as part of leadership - Getting radically clear on who you serve, and who you do not - Why the best CEOs stay curious - Why set it and forget it is the most dangerous marketing approach - How authority-led marketing compounds over time Who this episode is for: Agency owners, consultants, and authority-led CEOs who want to stop trading time for dollars and start building a scalable, focused business. Connect with Stephen Woessner: Website: https://predictiveroi.com/ LinkedIn: https://www.linkedin.com/in/stephenwoessner/ Resources: https://predictiveroi.com/resources/ About The CEO Shift Podcast: The CEO Shift is a weekly leadership podcast hosted by Shawndel Spader, founder of Spader Group. Each episode features candid conversations with CEOs, agency owners, founders, and industry experts about the real mindset shifts, strategies, and systems that turn capable operators into intentional leaders. If you are growing a service business, running an agency, or leading a team, The CEO Shift is designed to help you lead with clarity and scale with confidence. Follow and subscribe to The CEO Shift on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Leave a rating and review to help more CEOs discover the show. Visit spadergroup.com/ceo-shift for episode resources and the free CEO Decision Guide. Connect with Shawndel Spader: Website: https://spadergroup.com LinkedIn: https://www.linkedin.com/in/shawndelspader/

How to Build Alignment into Your Business Strategy with Karley Cunningham

What if the chaos in your business is not about people, but about alignment? On this episode of The CEO Shift, host Shawndel Spader sits down with Karley Cunningham to explore the mindset shifts, strategies, and leadership lessons that move CEOs from operator to visionary. About Karley Cunningham: Karley Cunningham is the founder of Big Bold Brand and the creator of the Surefire Method. She helps CEOs align values, vision, team, and operations so their brand becomes a strategic engine rather than a marketing afterthought. In this conversation, you will learn: - Transforming trial-and-error growth into sustainable momentum - The Surefire Method for business alignment - Aligning values, vision, team, and operations - Why alignment protects profit, people, and potential - Removing the head-and-shoulders burden from the CEO role - How brand strategy drives operational clarity - Building systems that everyone on the team can own Who this episode is for: CEOs and founders who feel like their business is pulling in ten directions and are ready to realign everything around one clear, bold strategy. Connect with Karley Cunningham: LinkedIn: https://www.linkedin.com/in/karleycunningham/ Freebie: https://karleycunningham.substack.com/ About The CEO Shift Podcast: The CEO Shift is a weekly leadership podcast hosted by Shawndel Spader, founder of Spader Group. Each episode features candid conversations with CEOs, agency owners, founders, and industry experts about the real mindset shifts, strategies, and systems that turn capable operators into intentional leaders. If you are growing a service business, running an agency, or leading a team, The CEO Shift is designed to help you lead with clarity and scale with confidence. Follow and subscribe to The CEO Shift on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Leave a rating and review to help more CEOs discover the show. Visit spadergroup.com/ceo-shift for episode resources and the free CEO Decision Guide. Connect with Shawndel Spader: Website: https://spadergroup.com LinkedIn: https://www.linkedin.com/in/shawndelspader/

How to Build a Digital Marketing Plan That Actually Works with Corey Morris

Is your marketing plan actually driving ROI, or just draining your budget? On this episode of The CEO Shift, host Shawndel Spader sits down with Corey Morris to explore the mindset shifts, strategies, and leadership lessons that move CEOs from operator to visionary. About Corey Morris: Corey Morris is an agency owner, industry writer, and bestselling author of The Digital Marketing Success Plan. He is known for helping CEOs replace reactive marketing with accountable, documented strategies built around real ROI. In this conversation, you will learn: - Moving from reactive marketing to a results-driven strategy - Treating marketing as an investment, not a line item - Connecting campaigns to real ROI - Corey's START planning method for documented marketing plans - Avoiding costly missteps with accountable strategy - Why agile, documented plans outperform big annual binders - How CEOs should show up in their own marketing Who this episode is for: CEOs, agency owners, and marketing leaders who want their marketing spend tied to measurable results instead of hope and vibes. Connect with Corey Morris: Website: https://voltage.digital Book and Free Tools: https://thedmsp.com LinkedIn: https://www.linkedin.com/in/coreymorris/ X: https://x.com/coreydmorris Facebook: https://www.facebook.com/digital.coreymorris/ About The CEO Shift Podcast: The CEO Shift is a weekly leadership podcast hosted by Shawndel Spader, founder of Spader Group. Each episode features candid conversations with CEOs, agency owners, founders, and industry experts about the real mindset shifts, strategies, and systems that turn capable operators into intentional leaders. If you are growing a service business, running an agency, or leading a team, The CEO Shift is designed to help you lead with clarity and scale with confidence. Follow and subscribe to The CEO Shift on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Leave a rating and review to help more CEOs discover the show. Visit spadergroup.com/ceo-shift for episode resources and the free CEO Decision Guide. Connect with Shawndel Spader: Website: https://spadergroup.com LinkedIn: https://www.linkedin.com/in/shawndelspader/

Give From Overflow: A Relationship Shift for CEOs with Charmaine Heard

Give from overflow. That single phrase from Charmaine Heard might be the most quietly radical leadership insight every CEO needs to hear right now. In this episode of The CEO Shift, Shawndel Spader The CEO Shift | Charmaine Heard Content Package | Page 4 sits down with Charmaine, CEO of Charmaine Heard, Inc., a multi-credentialed international Relationship Intelligence Coach and author of The Courage to Rise. After 16 years in executive leadership, Charmaine now helps individuals, teams, and organizations build trust, resilience, and effective communication through healthier relationships, both with others and with themselves. In this conversation, you'll hear: • Why healthy relationships are an underrated strategic asset • The difference between giving from an empty cup and giving from overflow • How to take care of yourself first without the narrative that you are being selfish • Why the health of your organization is the collective health of every person in it • How to identify and move through relational barriers like resentment and lack of boundaries • Why bringing your whole self to work is a gift, not a liability If you are a CEO or agency owner who has been running on empty and calling it leadership, this is your invitation to lead from a fuller place. Connect with Charmaine at charmaineheard.com or on LinkedIn at linkedin.com/in/charmaine-heard-18b084186 Her book, The Courage to Rise, is available now. Learn more about The CEO Shift at spadergroup.com/ceo-shift and subscribe to have new episodes delivered straight to your inbox.

Niche Down, Level Up: How Focused CEOs Scale Faster with Erik Jensen

What if saying no to the wrong clients is the fastest way to scale? On this episode of The CEO Shift, host Shawndel Spader sits down with Erik Jensen to explore the mindset shifts, strategies, and leadership lessons that move CEOs from operator to visionary. About Erik Jensen: Erik Jensen is co-owner of Predictive ROI and a long-time strategist for agencies looking to niche down, sharpen their positioning, and grow with less chaos. He is the co-architect of the Sell With Authority philosophy used by agencies across North America. In this conversation, you will learn: - How niching down transforms sales, operations, and retention - Why focus creates shorter sales cycles and better margins - Aligning a team around a clear niche - Building confidence across client-facing teams - Finding your business sweet spot as an agency owner - How saying no creates space to scale with less chaos - Why increased retention begins with the right client fit Who this episode is for: Agency owners and consultants trying to grow past the generalist trap and build a focused, authority-led business that commands premium fees. Connect with Erik Jensen: Website: https://predictiveroi.com/ LinkedIn: https://www.linkedin.com/in/erik-jensen-b9946068/ Free Resources: https://predictiveroi.com/resources/ About The CEO Shift Podcast: The CEO Shift is a weekly leadership podcast hosted by Shawndel Spader, founder of Spader Group. Each episode features candid conversations with CEOs, agency owners, founders, and industry experts about the real mindset shifts, strategies, and systems that turn capable operators into intentional leaders. If you are growing a service business, running an agency, or leading a team, The CEO Shift is designed to help you lead with clarity and scale with confidence. Follow and subscribe to The CEO Shift on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Leave a rating and review to help more CEOs discover the show. Visit spadergroup.com/ceo-shift for episode resources and the free CEO Decision Guide. Connect with Shawndel Spader: Website: https://spadergroup.com LinkedIn: https://www.linkedin.com/in/shawndelspader/