The Conversion Clinic

How to Fix UTM Tracking for Google Ads and WhatConverts — (Updated 2026)

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 UTM tracking can break when Google Ads auto-tagging and your template rules aren’t aligned, so your leads have missing or wrong sources. In this video, I’ll show you the exact checklist to fix UTMs between Google Ads and WhatConverts so every form and call is attributed correctly. You’ll learn how to structure UTMs, where to place them, and how to avoid double-tagging. Tracking Template: {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword} Tracking Documentation: https://www.whatconverts.com/help/docs/integrations/google-ads/adding-tracking-template-in-google-ads-interface/ [https://www.whatconverts.com/help/docs/integrations/google-ads/adding-tracking-template-in-google-ads-interface/] 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ [https://josiahroche.co/google-ads-specialist/]

How to Calculate LTV to CAC Ratio (Free Calculator + 4 Questions to Make It Easy)

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Customer Acquisition Cost (CAC) and Lifetime Value (LTV) are two of the most important metrics for understanding whether your marketing and business is actually profitable. In this video, you’ll learn how to calculate customer lifetime value and compare it directly to your acquisition costs. You’ll also see how the LTV to CAC helps determine whether your marketing strategy is scalable. GPT mentioned in video: https://chatgpt.com/g/g-68c3ea01afc08191949a66e28be5cef7-jrr-ltv-cac [https://chatgpt.com/g/g-68c3ea01afc08191949a66e28be5cef7-jrr-ltv-cac] 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ [https://josiahroche.co/google-ads-specialist/] Frequently Asked Questions What is Customer Lifetime Value (LTV)? Customer Lifetime Value is the total revenue a business expects to generate from a single customer. What is Customer Acquisition Cost (CAC)? Customer Acquisition Cost is the total amount of money spent on marketing and sales to get a new customer. How do you calculate Customer Acquisition Cost? CAC is calculated by dividing total marketing and sales expenses by the number of new customers acquired in the same time. What happens if CAC is higher than LTV? If CAC is higher than LTV, the business loses money on every customer acquired. How can businesses increase their LTV? Businesses can increase LTV by improving retention, raising prices, upselling services, or increasing purchase frequency. How can businesses reduce CAC? CAC can be lowered by improving marketing efficiency, increasing conversion rates, or using lower-cost acquisition channels. Who should track LTV and CAC? Founders, marketers, agencies, and subscription businesses should track these metrics to guide growth decisions.

How to Add LTV in Google Ads (Fix ROAS With 12+ Months Data)

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Most Google Ads accounts optimize for short-term conversions, but the real goal is paying for customers who generate the most revenue over time. In this video, you’ll learn what Life Time Value (LTV) in Google Ads actually means and the most practical ways to implement it based on the data you have. You’ll also see the common tracking and mistakes that make LTV numbers unreliable, and how to avoid them. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What does adding LTV to Google Ads actually mean? It means creating a custom Google Ads column that tracks Life Time Value. This number can be useful for seeing how effective your ad campaigns are. Do I need e-commerce to use LTV in Google Ads? No. Service businesses can do it by assigning values to qualified leads, opportunities, and closed-won revenue, then importing those values back into Google Ads. What’s the difference between LTV and conversion value? Conversion value is what Google Ads uses for optimization and reporting. LTV is how you decide that value (usually based on downstream revenue, retention, and margins). Should I use average LTV or per-customer LTV? Per-customer value is best when you can do it. If you can’t, start with stage-based averages and improve over time as data quality increases. Will importing LTV improve automated bidding? Usually, yes. If the values are consistent and not inflated. Smart Bidding performs better when values reflect true business value, not vanity conversions. What are the most common mistakes when adding LTV? Double counting conversions, importing values with the wrong timestamps, and mixing lead generation. How long does it take before LTV optimization actually helps performance? You typically need enough volume for Smart Bidding to adapt, often a few weeks of consistent data.

How to Create a Performance Max for Leads in Google Ads (2026 Edition)

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 [https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2] Performance Max can be one of the most powerful ways to generate leads in Google Ads, but only if it’s structured correctly. In this video, I’ll talk about my process to build a Performance Max campaign specifically for lead generation. You’ll learn how to structure asset groups, set up proper conversion tracking, and give Google the right signals so it actually finds qualified prospects. Ad copy mentioned in video: https://chatgpt.com/g/g-QMXHgQD9c-jrr-ad-copy [https://chatgpt.com/g/g-QMXHgQD9c-jrr-ad-copy] 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ [https://josiahroche.co/google-ads-specialist/] Frequently Asked Questions: What is Performance Max in Google Ads? Performance Max is a goal-based campaign type that allows your ads to show across all Google inventory, including Search, Display, YouTube, Gmail, Discover, and Maps, using machine learning to optimize performance. Is Performance Max good for lead generation? Yes, but only if conversion tracking is accurate and the campaign is structured properly. Without strong signals and clear conversion goals, lead quality can drop significantly. How is Performance Max different from Search campaigns? Search campaigns rely on keyword targeting, while Performance Max uses audience signals and machine learning to find potential customers across multiple placements automatically. What conversion action should I optimize for? You should optimize for your primary lead event, such as form submissions or booked calls, and ensure it is set as a primary conversion in Google Ads. Do I need audience signals? Yes. Audience signals help guide the algorithm toward the right types of users early on. How many asset groups should I create? Start with 1 to 3 themed asset groups based on service category or offer. Over-segmenting early can reduce data consolidation and slow learning. How long does it take for Performance Max to optimize? Typically 2 to 4 weeks, depending on budget and conversion volume. The campaign needs consistent data to exit the learning phase.

How to Audit a Website for SEO (#1 Best Extension + Law Firm Example)

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 If you want higher rankings and more organic traffic, you need an SEO audit, not guessing. In this video, I'll talk about my process to audit any website for technical issues, on-page optimization gaps, and backlink problems. We’ll cover how to evaluate site structure, keyword research, and internal linking. You’ll also see how to prioritize fixes so you focus on changes that actually help your website. Check out SEO Pro Extension (mentioned in video): https://chromewebstore.google.com/detail/seo-pro-extension/lajfdngpocmchpihjecojjllfjeehgnl 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What is an SEO audit? An SEO audit is a check of a website’s technical setup, content quality, keyword targeting, and backlink profile to identify issues that prevent it from ranking well in search engines. How often should you run an SEO audit? Most websites should run a full audit at least once or twice per year, with smaller checkups quarterly, especially after major site updates or algorithm changes. What are the most common technical SEO issues? Frequent problems include slow page speed, broken links, and duplicate content. How do you check if pages are properly indexed? You can use Google Search Console’s indexing report or run a site search in Google to see which pages appear in search results.