The Copywriting Podcast

$100M Creative Strategy: The Anatomy Of Winning Ads

Get the resources here:  https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In Part 2 of this $100M Creative Strategy masterclass with Johnny Kam, we dive deeper into how to actually build concepts that win: from targeting, to symptom-stacking, to breaking down universal ad structures that have generated millions in spend. You’ll discover… The fastest way to get your first winning ad How stacking symptoms in your hook can multiply your reach How to split your creative budget between safe bets and wildcards 3 universal ad structures that have generated millions And much more… If you want to stop guessing and start turning data into winning concepts… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

This Freelancer Built His Career To Survive ANYTHING (Here’s How)

Join my private email newsletter: https://list.copywriting.org Find Florian Ruhstaller here: Facebook - https://www.facebook.com/flo.ruhstaller  LinkedIn - https://www.linkedin.com/in/florianruhstaller/  Instagram - https://www.instagram.com/florian.ruhstaller/  In this episode with Florian Ruhstaller, we go over what it takes to survive 5 years in the copywriting industry, how to build client relationships that last, and why the copywriters getting stuck are fighting the wrong battle. You’ll discover… Why the "golden days" of email copywriting ended The most important thing Florian did to keep a client for multiple years Why chasing secrets is keeping intermediate copywriters stuckHow to identify where the market wave is going before your competitors do  And much more… If you want to build a copywriting business that lasts through industry shifts and the AI surge… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

The $100M Creative Strategy System Behind Winning Ads

Get the resources here:  https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In this masterclass with Johnny Kam, we go over how to analyze an ad account before writing a single concept, the key metric that separates top creative strategists from the rest, and the exact framework for splitting your creative output to protect spend and drive scale. You’ll discover… How to calculate NC-CPA (new customer cost per acquisition), which is the only North Star metric that matters at top of funnel The 4-part "Pyramid" method for reading an ad account before writing your first 10 concepts How to split your creative output using the 3 I's (Ideation, Imitation, and Iteration) Why structure and format drive winning ads far more than copy And much more… If you want to stop guessing and start building creative strategies on a proven system… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

From BROKE to $13k/mo Creative Strategist In 365 Days

Join my private email newsletter: https://list.copywriting.org Find Nojus Dovydenas here: LinkedIn - https://www.linkedin.com/in/nojus-dovydenas-204a46260/  In this episode with Nojus Dovydenas, we go over how he went from $200 in savings and zero clients to hitting $13.4K/month at 20 years old: covering the mindset shifts, client-getting strategies, and positioning moves that actually made it happen. You’ll discover… - How Nojus got his first real retainer clients with almost no proof or experience  - The exact LinkedIn profile moves that started bringing inbound leads - How to stay aware of the market to position yourself for better deals And much more… If you want to hit your first $10K month as a copywriter, even without a massive portfolio or years of experience… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com

From Burnout to $8k/mo Creative Strategist in 6 Months (How He Did It)

Join my private email newsletter: https://list.copywriting.org Find Ivan Guedes here: Facebook: https://www.facebook.com/ivan.guedes.96343  LinkedIn: https://www.linkedin.com/in/ivan--guedes/  In this episode with Ivan Guedes, we go over his journey from quitting copywriting multiple times to landing creative strategy retainers, the mindset shifts that actually move the needle, and why everything changes once you get your first real result for a client. You’ll discover… - How Ivan went from $5 on Upwork to high-paying creative strategy retainers in under six months - The hidden cost of only giving 30–50% effort on applications and outreach (and why rejection actually protects your ego from this) - Why setting small, non-negotiable daily actions builds more confidence than big goals ever will - How learning to stop blaming your circumstances is the moment you finally break free and start making real progress And much more… If you want to stop second-guessing yourself and start building real momentum in your copywriting career… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about  Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com