The Cosmetic Chronicles

Ep. 23 Tarte Cosmetics

In this episode, I’m covering Tarte Cosmetics, the brand that started as a cheek stain in a one bedroom NYC apartment and grew into a global beauty powerhouse. From Amazonian Clay to Shape Tape, Tarte has created many cult-status franchises and a little thing known as “influencer brand trips”. This week, I’m going to have you pick what I should try from the brand (I surprisingly don’t own anything by them!). So after you listen to the episode, let me know which product I should try by voting in the poll below! ⬇️⬇️⬇️ Connect with me: Email: sarah@thecosmeticchronicles.com Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/glowandflowbysarah] Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Glow + Flow Collective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://glowandflow.substack.com/] LTK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the Pod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.shopltk.com/explore/glowandflowbysarah/productsets/11f0629a7b2a8512b8a00242ac110004] Sources: * https://tartecosmetics.com/pages/about-us [https://tartecosmetics.com/pages/about-us] * https://tartecosmetics.com/products/maracuja-oil [https://tartecosmetics.com/products/maracuja-oil] * https://en.wikipedia.org/wiki/Tarte_Cosmetics [https://en.wikipedia.org/wiki/Tarte_Cosmetics] * https://content.time.com/time/specials/packages/article/0,28804,1877020_1877030_2019428,00.html [https://content.time.com/time/specials/packages/article/0,28804,1877020_1877030_2019428,00.html] * https://people.com/tarte-founder-maureen-kelly-interview-exclusive-11756479 [https://people.com/tarte-founder-maureen-kelly-interview-exclusive-11756479] * https://www.thebeautyinformer.com/2015/05/tarte-cosmetics-history.html [https://www.thebeautyinformer.com/2015/05/tarte-cosmetics-history.html] * https://podcasts.musixmatch.com/podcast/how-i-built-this-with-guy-raz-01gv2bv14079rhv1ch6dvacm4n/episode/tarte-cosmetics-maureen-kelly-01hjz7abr0s9jvzptbvqrew0x6 [https://podcasts.musixmatch.com/podcast/how-i-built-this-with-guy-raz-01gv2bv14079rhv1ch6dvacm4n/episode/tarte-cosmetics-maureen-kelly-01hjz7abr0s9jvzptbvqrew0x6] * https://www.beautypackaging.com/tarte-cosmetics-the-whole-package/ [https://www.beautypackaging.com/tarte-cosmetics-the-whole-package/] * https://www.happi.com/exclusives/tarte-founder-maureen-kelly-on-the-keys-to-her-success/ [https://www.happi.com/exclusives/tarte-founder-maureen-kelly-on-the-keys-to-her-success/] * https://www.allure.com/story/tarte-face-tape-foundation-shade-range-apology [https://www.allure.com/story/tarte-face-tape-foundation-shade-range-apology] * https://www.byrdie.com/best-tarte-products-4774067 [https://www.byrdie.com/best-tarte-products-4774067] * https://www.ms.now/career-growth/tarte-ceo-maureen-kelly-how-she-created-makeup-empire-n1297990 [https://www.ms.now/career-growth/tarte-ceo-maureen-kelly-how-she-created-makeup-empire-n1297990] * https://www.cosmopolitanme.com/beauty/23821-tarte-cosmetics-interview-makeup-beauty [https://www.cosmopolitanme.com/beauty/23821-tarte-cosmetics-interview-makeup-beauty] * https://www.forbes.com/sites/dahvishira/2026/01/19/a-decade-of-trippin-with-tarte-inside-the-viral-brand-trip-machine/ [https://www.forbes.com/sites/dahvishira/2026/01/19/a-decade-of-trippin-with-tarte-inside-the-viral-brand-trip-machine/] * https://www.gcimagazine.com/brands-products/news/article/21847879/sweet-tarte-taking-inside-out-beauty-to-heart [https://www.gcimagazine.com/brands-products/news/article/21847879/sweet-tarte-taking-inside-out-beauty-to-heart] * https://www.happi.com/breaking-news/tarte-presents-amazonian-clay-blush/ [https://www.happi.com/breaking-news/tarte-presents-amazonian-clay-blush/] * https://www.beautyalmanac.com/article/tarte-call-of-the-wild-amazonian-clay-eyeshadow-palette/1004 [https://www.beautyalmanac.com/article/tarte-call-of-the-wild-amazonian-clay-eyeshadow-palette/1004] * https://www.temptalia.com/tarte-summer-2011-collection/ [https://www.temptalia.com/tarte-summer-2011-collection/] * https://www.beautypackaging.com/tarte-cosmetics-a-blend-of-glamour-and-green/ [https://www.beautypackaging.com/tarte-cosmetics-a-blend-of-glamour-and-green/] * https://www.gcimagazine.com/brands-products/news/news/21861558/kose-corp-to-acquire-tarte [https://www.gcimagazine.com/brands-products/news/news/21861558/kose-corp-to-acquire-tarte] * https://www.marketscreener.com/quote/stock/KOSE-HOLDINGS-CORPORATION-6492001/news/KOSE-Corp-completed-the-acquisition-of-93-5-stake-in-Tarte-Inc-from-Maureen-Kelly-and-Encore-Con-38765503/ [https://www.marketscreener.com/quote/stock/KOSE-HOLDINGS-CORPORATION-6492001/news/KOSE-Corp-completed-the-acquisition-of-93-5-stake-in-Tarte-Inc-from-Maureen-Kelly-and-Encore-Con-38765503/] * https://imnotabeautyguru.com/2015/01/tartelette-amazonian-clay-matte-eyeshadow-palette-overview-swatches-and-dilemma/ [https://imnotabeautyguru.com/2015/01/tartelette-amazonian-clay-matte-eyeshadow-palette-overview-swatches-and-dilemma/] * https://www.optimonk.com/tarte-marketing-breakdown [https://www.optimonk.com/tarte-marketing-breakdown] * https://www.prnewswire.com/news-releases/tarte-introduces-international-shape-tape-day-300776880.html [https://www.prnewswire.com/news-releases/tarte-introduces-international-shape-tape-day-300776880.html] * https://www.newbeauty.com/view/tarte-shape-tape-concealer-sephora-launch [https://www.newbeauty.com/view/tarte-shape-tape-concealer-sephora-launch] * https://www.allure.com/story/tarte-shape-tape-contour-concealer [https://www.allure.com/story/tarte-shape-tape-contour-concealer] * https://www.allure.com/story/tarte-lack-of-diversity-foundation-shades-criticism [https://www.allure.com/story/tarte-lack-of-diversity-foundation-shades-criticism] * https://www.bustle.com/p/tarte-shape-tape-foundations-shade-range-isnt-up-to-the-internets-standards-7911888 [https://www.bustle.com/p/tarte-shape-tape-foundations-shade-range-isnt-up-to-the-internets-standards-7911888] * https://www.seventeen.com/beauty/makeup-skincare/a15333862/tarte-cosmetics-ten-new-shape-tape-foundations/ [https://www.seventeen.com/beauty/makeup-skincare/a15333862/tarte-cosmetics-ten-new-shape-tape-foundations/] * https://www.refinery29.com/en-us/2019/02/223536/tarte-new-face-tape-foundation-shades [https://www.refinery29.com/en-us/2019/02/223536/tarte-new-face-tape-foundation-shades] * https://www.allure.com/story/tarte-maracuja-juicy-lip-plumper-review [https://www.allure.com/story/tarte-maracuja-juicy-lip-plumper-review] * https://www.allure.com/story/tarte-foundation-concealer-shade-range-expansions [https://www.allure.com/story/tarte-foundation-concealer-shade-range-expansions] * https://www.allure.com/story/tarte-cheek-stain-relaunch [https://www.allure.com/story/tarte-cheek-stain-relaunch] Tarte Cosmetics, beauty industry, influencer marketing, Amazonian clay, Shape Tape, skincare makeup hybrid, brand history, beauty trends, product innovation, maracuja oil

2. Juni 2026 - 48 min