Richard Best - Iconic Cycling Events
In this episode of the Cotswold Collective Podcast, we sit down with Richard Best, founder of Iconic Cycling Events, to explore how a passion for cycling grew into a series of successful community events across the UK. From the origins of Bike Bath during the London 2012 Olympic legacy to the launch of Bike Cotswold, Richard shares the story behind creating events that bring together cycling, community, local business and charity fundraising.
Richard explains what makes Bike Cotswold unique, how the routes are designed to be accessible for riders of all abilities, and why creating a welcoming, family-friendly atmosphere is at the heart of every event. The conversation explores the growth of cycling over recent years, the increasing diversity of riders taking part, and the many benefits cycling can bring beyond fitness, including wellbeing, connection, exploration and supporting local communities.
We also discuss the role events like Bike Cotswold play in supporting local businesses, hospitality venues and charities, while showcasing some of the most beautiful cycling routes the region has to offer. From scenic villages and rolling countryside to community spirit and fundraising opportunities, this episode highlights how cycling can become a catalyst for bringing people together.
Whether you're an experienced cyclist, a casual rider, or simply curious about getting out and exploring more of the Cotswolds, this conversation offers plenty of inspiration and insight into one of the region's most exciting community events.
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Hosted By Sarah O'Neill
Producer - Richard Lannen
@richlannen
Produced by Nozzle Media
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