The Craft of Custom

If I Were Building My Own Home Today: Paul's Dream Build

Ever wondered what a luxury custom home builder would build for himself?  In this episode, Paul gets personal and walks through his dream home from the ground up.  He chooses his ideal location, and we give him complete creative freedom to dream, splurge, and skip out on the stuff that doesn't matter!  This isn't just about Paul's dream build, it's a masterclass in values-based design.  Paul reveals:  * The materials, features, and spatial choices that matter most after decades of building for others * Risks he'd take in his own home * How lessons from hundreds of custom builds would shape his own space * What a great custom home process looks like through the eyes of someone who knows it inside and out Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development [https://www.instagram.com/lr3development/] Website: www.LR3Development.com [https://lr3development.com/] About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com [https://emilyaborn.com/] to learn more and connect!

We Are Hiring! Help us spread the word and grow the LR3 team!

LR3 Development is growing!  Paul's looking for just the right person to join the team as an experienced Residential Construction Project Manager.  In this episode, Paul shares more about the role, what it entails, and what it takes to succeed in luxury custom home building. We get into why this is more than just a job; it's an invitation to grow your career and be part of a team that stands by quality and refuses to cut corners.  Please help us spread the word by sharing the episode with someone you know who might make a good fit. Think that person might be you? If so, please send your cover letter and resume to Paul@LR3Development.com  Link to Indeed.com Listing:  [https://www.indeed.com/viewjob?cmp=LR3-Development&t=Construction+Project+Manager&jk=0f57e69c1d3961b0&q=project+manager+construction&xpse=SoBC67I3k6q270QHTR0LbzkdCdPP&xfps=c0819677-50a9-4f4e-8dda-c9121ef9118d&xkcb=SoDI67M3k6q55JSC050abzkdCdPP&vjs=3]https://bit.ly/LR3ConstructionPM Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development [https://www.instagram.com/lr3development/] Website: www.LR3Development.com [https://lr3development.com/] About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com [https://emilyaborn.com/] to learn more and connect!

Then vs. Now: Building in 2026

The home-building industry has changed a lot in the past twenty years, but some principles have remained tried-and-true.  In this episode, Paul shares from his two decades of construction experience as we take a look at what’s actually different, and what hasn’t changed a bit between then vs. now.  Listen to hear:  * How long Paul has been in the industry, and what it was like when he started, vs. where it is today  * The biggest shift in how home construction has changed over the last two decades  * What clients now LOVE but that didn’t exist or wasn’t available 20 years ago  * How technology has changed the building process and homes themselves  * Which trends have made a resurgence, and which have stood the test of time  * And more!  Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram: Instagram.com/LR3Development [https://www.instagram.com/lr3development/] Website: www.LR3Development.com [https://lr3development.com/] About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com [https://emilyaborn.com/] to learn more and connect!

Materials Matchmaking: Choosing Materials that Make the Perfect Pair

While some materials go together like cheese and wine, not all materials play well together so nicely!  The difference between a cohesive custom home and a chaotic one often comes down to thoughtful material selection.  In this episode, Paul breaks down his approach to pairing finishes, textures, and tones that create harmony throughout a home. From mixing modern and rustic elements to balancing aesthetics with durability, this conversation reveals why some combinations sing while others clash.  In the episode:  * Where to begin with material selection and narrowing down the endless options * How to seamlessly mix modern and rustic to create a cohesive look  * Common material pairings (and clashings to avoid)  * Balancing textures to create warm, cozy spaces  * How to blend warm and cool tones in your custom home  * The material trends that result in timeless finishes * And more!  Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram [https://www.instagram.com/lr3development/] Facebook [https://www.facebook.com/profile.php?id=100065702144855] About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com [https://emilyaborn.com/] to learn more and connect!

When to Walk Away Before You Begin: Builder Red Flags Not to Ignore

How do you know before breaking ground whether or not a builder is the right one for YOUR custom build? In this episode, we get into the earliest red flags so you can identify when to walk away before getting in too deep.  We shine a light on vital cues to listen for when choosing the right luxury builder for your project.  Inside the episode:  * What are the earliest red flags for a client looking to work with a builder who understands their vision?  * How to know whether or not your vision aligns with the builder's expectations  * Why transparency and communication are vital in the builder-client relationship  * What happens if trust gets damaged along the way  * And more!  Connect with LR3 Development Email: paul@lr3development.com Phone: 603.320.0337 Instagram [https://www.instagram.com/lr3development/] Facebook [https://www.facebook.com/profile.php?id=100065702144855] About Host, Paul LaRoche, Owner & Founder of LR3 Development, LLC Architecture and design are in Paul’s DNA. When Paul was a young man, he had the opportunity to learn about the trades from firsthand experience and watch the process for himself. He learned about building, design, and construction. He developed an impeccable appreciation for style, decor, and quality. Inspired by his family, he attended Boston Architectural College, where his professional training began. After working for other firms for years, Paul wanted more autonomy in the building process to better provide the quality and innovative solutions he believed in. After 20+ years in the construction industry, he opened LR3 in 2020 and never looked back! A true industry leader, Paul’s created luxury markets where others have said it couldn’t be done. His work has won multiple awards, including the “Home of the Year” for the State of New Hampshire.  About Cohost, Emily Aborn, Copywriter & Podcaster Emily Aborn is a Small Business Copywriter, Content Marketing Consultant, and Podcast Host of Small Business Casual. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. Emily works with Paul as a cohost, project copywriter, and other write-ups (like this one) that Paul would procrastinate on without her help.   Visit Emily's website at emilyaborn.com [https://emilyaborn.com/] to learn more and connect!