The F Word

Taylor Hanson, Hanson

With a special ability to connect with fans and build a global community, Hanson put themselves on the map long-term through their popular music and, in recent years, their craft beer. But the band had many near misses while building their careers, like almost signing sketchy record deals and running out of beer at their first Hop Jam festival. Listen as Taylor Hanson talks about what he learned through years of posturing himself both as a musician and as an entrepreneur.

Mike Noshay, Verinovum

Verinovum is changing the way healthcare providers serve their patients. By making healthcare data easier to access and share, The Tulsa-based technology startup is mitigating health risks and ensuring better patient care. But despite their well-known success, the story of Verinovum wasn’t all sunshine and roses. Listen as cofounder Mike Noshay talks about the creative ways he kept his business afloat in the early stages— and how the company has evolved because of the choices he made.

Muriel Fahrion, Strawberry Shortcake and Care Bears

It started with a sweet little drawing on a simple greeting card. Then Strawberry Shortcake exploded, becoming the star of everything from toys to clothing to bedding to lunchboxes. Based on the franchise's success, you would expect the artist behind Strawberry Shortcake to be living large. But Tulsa resident Muriel Fahrion actually hasn't made a dime off the character. Listen as Muriel (who also created the Care Bears) talks about the hard lessons she learned early in her career, and how those lessons led her on a path of entrepreneurship.

Nehemiah Frank, Black Wall Street Times

Identifying a need in his community for better representation, teacher Nehemiah Frank founded The Black Wall Street Times. Despite lacking formal journalism training, he created a publication that is drawing national attention as it offers a new perspective on Tulsa's African American community. Listen as Nehemiah talks about how the failure he experienced in other entrepreneurial endeavors prepared him to create one of the state's most progressive news sources.

Jim Langdon, Langdon Publishing

Where do you go to find all the information about the latest news and cool stuff happening in Tulsa? For many, it's Tulsa People Magazine. A product of Langdon Publishing, Tulsa People has found great success- proving resilient through multiple economic downturns and the shrinking of newsrooms. But not all Langdon Publishing publications have experienced the same luck. Listen as publisher Jim Langdon talks about building his company and learning when to let go of ideas that just didn't work.