The Brain Behind ‘Smart’ Buildings | Ep4: William Hulls, Demand Logic
In this episode of The Good, The Bad & The PropTech, Freddie sits down with William Hulls, CRO of Demand Logic, to explore the variety of obstacles standing in the way of true building optimisation.
From BMS systems — the brains behind modern buildings — hidden away in dusty basements, to maintenance teams struggling with communication, workloads, and growing expectations, the conversation uncovers the layers of complexity behind so-called 'smart' buildings. Freddie and Will also discuss the uncertainty surrounding AI, and how every building presents its own unique operational challenges.
As each issue arises, Will explains how Demand Logic tackles them using real-time building data. By cutting through the noise, the platform helps turn complex engineering information into clear, actionable insights for everyone involved in managing and operating a building, driving performance optimisation and greater occupant comfort.
If you’re interested in the reality of smart buildings, the day-to-day challenges of facilities and asset management, or the future of real estate intelligence, this episode offers an honest look at the untapped value hidden inside building data and the increasing importance of operational intelligence across commercial real estate.
If you have any thoughts or questions about this episode, or any topics discussed within, drop us a comment! We'd love to hear from you.
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