The Gym Member Machine Podcast

Gym Ads Q&A: Cost Per Lead Targets, Budgets & Targeting Explained

RESOURCES & LINKS   * Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast] * FREE Profitable Gym Pricing Worksheet [https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=podcast] 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less. * Instagram: @gymmembermachine [https://instagram.com/gymmembermachine] — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪   Episode Timestamps 00:33 – What's a good cost per lead for a gym? 02:29 – Run from any agency that "guarantees" THIS 03:09 – What's a good cost per member (CAC)? 04:24 – The 10x LTV-to-CAC rule (and where it breaks) 04:37 – How to calculate your theoretical LTV 06:38 – Why cash on hand changes how you can think about offers 08:23 – How to actually calculate ROI / ROAS on your ads 13:27 – "Why am I spending money but not making it back?" 14:17 – The $99 jump-start math, worked out live 16:16 – Should I increase budget or fix something else first? 18:48 – Cashflow positive on day 30? Drill, baby, drill 21:45 – The metrics that actually matter for gym ads 24:15 – Realistic expectations for leads & members per month 27:31 – The 10% Rule: what to charge on your front-end offer 29:46 – Targeting: specific interests or go broad? 31:33 – How to filter out tire-kickers (not just cheap-gym shoppers) 32:18 – Can you target by income? (the "homeless lead" story) 33:26 – Should you hide your ads from current members? 35:21 – Should you target men and women separately? 37:57 – Wrap-up + how to get your question featured

Gym leads ghosting you? Do this instead: Gym Follow-up Masterclass

Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=podcast] FREE Episode Companion Guide - The More to Show Playbook [https://join.gymmembermachine.com/moretoshow-54?el=shownotes&htrafficsource=podcast] ⬆️ The 10-minute read that unpacks the exact playbook we use to help gyms book more appointments & get those appointments to actually show up! Follow us on Instagram: https://www.instagram.com/gymmembermachine [https://www.instagram.com/gymmembermachine] ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪

Do gym ads still work in 2026?

* Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast] * FREE Gym Core Values Worksheet [https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesworksheetshownotespodcast&htrafficsource=podcast] 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. * Instagram: @gymmembermachine [https://instagram.com/gymmembermachine] — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 TIMESTAMPS 00:00 Intro 02:10 Do Facebook ads still work for gyms? 04:50 How much should I spend on ads? 08:34 Should I run my own ads or hire someone? 11:06 The 4 types of offers to run 14:52 Free offers (if you've got it, flaunt it) 18:24 The contrasting A/B offer 21:28 Getting leads but no one signs up? 23:29 How long until ads start working? 25:02 Facebook vs Google ads 27:36 Do you need a website or just a landing page? 28:22 Who should (and shouldn't) run paid ads

How 'poster on the wall' core values kill a gym's culture (and how to fix them)

* Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast] * FREE Gym Core Values Worksheet [https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesshownotes&htrafficsource=podcast] 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. * Instagram: @gymmembermachine [https://instagram.com/gymmembermachine] ---------------------------------------- MENTIONED IN THIS EPISODE 👇 👉 "Fix or Fire" → These team members rot your gym from the inside out: https://youtu.be/LpqSNgb5VTQ [https://youtu.be/LpqSNgb5VTQ] 👉 The 4 'C's of hiring a manager for your gym who won't bail (or bankrupt you) in 6 months: https://youtu.be/R_Idl6Rac_I [https://youtu.be/R_Idl6Rac_I] 👉 Brutally honest advice to my former gym owner self: https://youtu.be/fGR-pM86loU [https://youtu.be/fGR-pM86loU] ---------------------------------------- ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 ---------------------------------------- TIMESTAMPS 00:00 - Intro 01:24 - What good core values look like 02:42 - The test: ask your team at random 03:48 - Why core values matter 05:26 - GMM's three core values 06:06 - What makes a strong core value 07:32 - Treat everyone like family 14:16 - Be obsessed with getting better 15:58 - Be a fantastic teammate 20:38 - The inversion exercise to find yours 27:56 - Values in performance reviews 31:38 - Value shout-outs every meeting 37:58 - Hiring: fit over competence 42:54 - How often to revisit them

Gym marketing secrets from the best movie trilogy of all time

* Claim a (yes, actually) free 30-day trial with GMM here [https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&htrafficsource=podcast] * FREE Gym Core Values Worksheet [https://join.gymmembermachine.com/corevaluesfree-545122?el=corevaluesworksheetshownotespodcast&htrafficsource=podcast] 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes. * Instagram: @gymmembermachine [https://instagram.com/gymmembermachine] — ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here [https://join.gymmembermachine.com/podcast] 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 TIMESTAMPS (00:00) Cold open (00:26) Why we are talking about Lord of the Rings (01:48) The big idea (03:22) Sam and Frodo, explained for non-nerds (06:40) Applying it to your marketing (07:54) Who your real target market actually is (10:22) Why "Sally" is more valuable than Dave (11:24) Client as hero, you as the guide (14:08) What Frodo vs. Sam content looks like (14:50) The viral client story (17:50) The service side: being Sam inside the gym (21:38) Give your clients "dessert" (24:00) Don't manage like Gollum (28:00) Why this mindset actually makes you more money (33:48) Closing thoughts