The Highlight | A Business Podcast for Business People

Psychological Marketing: The Secret to More Sales

High Beam Marketing can help you grow your digital revenue.Learn more 👉 https://bit.ly/work-with-high-beam-marketing [https://bit.ly/work-with-high-beam-marketing]Today’s Highlight:Will Leach · Author of Marketing to MindstatesFounder of The Mindstate GroupWebsite: https://mindstategroup.com/ [https://mindstategroup.com/]LinkedIn: https://www.linkedin.com/in/will-leach/ [https://www.linkedin.com/in/will-leach/]Discover how to use behavioral science to transform your branding strategy and boost sales. Chandler Lyles and Will Leach break down how ecommerce brands — especially Shopify stores — can align their messaging with core values, build customer trust, and even justify premium pricing. Learn how to uncover the emotional triggers that drive purchasing behavior and use conversion optimization techniques grounded in psychology to scale faster. This episode is a must-watch if you want to sell more without simply spending more on ads.Together, they dive into:· Why 95% of decisions are made subconsciously· How to discover your customer’s “bleeding neck problem”· Why adding more features can actually hurt sales· How to use motivational psychology to drive action👉 Learn:· The mindstate model for better brand messaging· The science of building trust and loyalty· How to stop confusing customers and start converting· Why emotional goals beat logical features every time🎧 Listen on:Apple [https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067]Spotify [https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4]YouTube [https://youtu.be/0yzC_-VxZqI]Need help marketing your business? Let's work together to build your marketing strategy.https://www.highbeammarketing.com/contact-us [https://www.highbeammarketing.com/contact-us]Sign up for the best marketing newsletter of all time.https://www.highbeammarketing.com/hightlight-newsletter [https://www.highbeammarketing.com/hightlight-newsletter]

5 Reasons Customers Don’t Trust Your Brand

High Beam Marketing can help you grow your digital revenue.Learn more 👉 https://bit.ly/work-with-high-beam-marketing [https://bit.ly/work-with-high-beam-marketing]Today’s Highlight:Charlie Sells· Brand Strategist & Copywriter· Website: https://www.clarityovereverything.com [https://www.clarityovereverything.com]· Instagram: https://www.instagram.com/chucksells/ [https://www.instagram.com/chucksells/]In this episode of The Highlight, Chandler Lyles sits down with brand strategist Charlie Sells to break down 5 reasons your ecommerce brand isn’t performing like it should—even if it looks great on the surface.Together, they dive into:· Why using the same message everywhere kills conversions· The difference between personal voice vs. brand voice· How A/B testing your copy reveals hidden performance boosters· The underrated power of humor in building customer trust· Why the post-purchase experience is your most overlooked asset👉 Learn:· How branding strategy impacts conversion rates· Why ecommerce brands must tailor messaging to each platform· The surprising power of humor in premium branding· How to create trust post-purchase to drive repeat salesIf your site looks good but isn’t performing, this episode will hit hard.🎧 Listen on:Apple: https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067 [ https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067]Spotify: https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4 [https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4]Need help marketing your business?Let's work together to build your marketing strategy.https://www.highbeammarketing.com/contact-us [https://www.highbeammarketing.com/contact-us]Sign up for the best marketing newsletter of all time.https://www.highbeammarketing.com/hightlight-newsletter [https://www.highbeammarketing.com/hightlight-newsletter]

The Branding Mistake 90% of Founders Make Without Knowing

High Beam Marketing can help you grow your digital revenue. Learn more [https://www.highbeammarketing.com/get-started]Today’s Highlight:Brad Imburgia [https://www.linkedin.com/in/brad-imburgia-77986113/]· Founder of Ember Brand Co.· Website: https://www.emberbrand.co [https://www.emberbrand.co]· Instagram: https://www.instagram.com/bradimburgia/ [https://www.instagram.com/bradimburgia/]In this episode of The Highlight, Chandler Lyles sits down with branding expert Brad Imburgia to explore why most ecommerce brands send the wrong signal and don’t even realize it.Brad doesn’t just design logos. He pulls real stories out of founders and turns them into brands that feel like something. Together, they dive into what makes customers trust you, why your childhood might shape your brand voice, and how visual design is only the surface of the real work.👉 Learn:· Why most “core values” are meaningless· The branding mistake that’s costing you premium pricing· How to create a brand that builds trust before the first click· The emotional cues that make customers convert or bounceIf your site looks good but isn’t performing, this episode will hit hard.🎧 Listen on:Apple [https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067]Spotify [https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4] __ 🎯 Need help marketing your business? Let's work together to build your marketing strategy.https://www.highbeammarketing.com/contact-us [https://www.highbeammarketing.com/contact-us]🗞️ Sign up for the best marketing newsletter of all time.https://www.highbeammarketing.com/hightlight-newsletter [https://www.highbeammarketing.com/hightlight-newsletter]

Use This Story Structure to Instantly Make Your Brand More Memorable

High Beam Marketing can help you grow your digital revenue. Learn more [https://www.highbeammarketing.com/get-started] Send me your questions on Instagram [https://www.instagram.com/chandlerlyles/\]. Today’s Highlight: Dan ManningOwner of Build the StoryLinkedIn [https://www.linkedin.com/in/daniel-manning2/]Website [https://buildthestory.com/]Why is storytelling the secret weapon in modern business?In this episode of The Highlight, Chandler Lyles sits down with storytelling expert and former Air Force pilot Dan Manning, founder of Build the Story. Together, they unpack the ancient roots of storytelling and how it drives real business outcomes in a noisy, tech-heavy world.👉 Learn:· Why facts don’t stick, but stories do· The two types of storytelling every entrepreneur should master· How brands like Liquid Death use narrative to dominate shelves· The step-by-step formula for telling stories that move people to buyDan shares real-world examples, science-backed insights, and powerful frameworks you can steal to elevate your brand, your pitch, or even your next meeting.🎧 Listen on:Apple [https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067]Spotify [https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4]__🎯 Need help marketing your business? Let's work together to build your marketing strategy. 👇 https://www.highbeammarketing.com/contact-us [https://www.highbeammarketing.com/contact-us]🗞️ Sign up for the best marketing newsletter of all time. 👇 https://www.highbeammarketing.com/hightlight-newsletter [https://www.highbeammarketing.com/hightlight-newsletter]

How Caleb Majors Got His CPG Brand into 300+ Stores

Ready to scale your CPG business? Get an agency built to help. 👉 Learn More [https://www.highbeammarketing.com/get-started] Today’s Highlight: Caleb MajorsCo-Founder & CEO of Brothers NutsLinkedIn [https://www.linkedin.com/in/caleb-majors-745598185/]Instagram [https://www.instagram.com/caleb.majors/]Website [https://www.brothersnuts.com/]Amazon [https://www.amazon.com/stores/BrothersNuts/page/C2A2EFE0-9972-4A42-A9BE-4C78D12A744F?lp_asin=B07J25MFBG&ref_=ast_bln]Caleb Majors isn’t your typical CPG founder. He and his brother started Brothers Nuts at just 14 years old. All while his family was navigating the heartbreak of his dad’s terminal cancer diagnosis. Instead of folding, he and his brother created a snack brand built on clean ingredients, family values, and grit. Fast forward to today, they are in over 300 stores and still growing.This episode is for every founder who’s bootstrapping their CPG dream and wondering, Is it worth it?💡 In this episode:· How Brothers Nuts started from a personal crisis· What retail buyers actually care about· The unexpected challenge of being “the young founder”· What founders miss when chasing store count🎧 Listen on:Apple [https://podcasts.apple.com/us/podcast/the-highlight-a-business-podcast-for-business-people/id1633510067] Spotify [https://open.spotify.com/show/7keJX3OCN7tAta3UVC0rw4] Watch on YouTube [https://www.youtube.com/watch?v=4WDuo_x7HqI&list=PL7NZlkLkuL3m1PpBwjtQiYNeg2YOK3d4P] ___Need help marketing your business?Let's build your brand strategy.👇www.highbeammarketing.com [https://www.highbeammarketing.com]Sign up for the best marketing newsletter of all time.👇Join The Highlight Newsletter [https://www.highbeammarketing.com/hightlight-newsletter]