The Jersey Girl

The Coolest Way to Market Your Brand with Alpha Specialty Advertising

Today’s guest is the woman behind the promotional products and branded pieces that make businesses impossible to forget. I’m sitting down with the owner of Alpha Specialty, a woman-owned company helping brands market themselves in the coolest way possible — through custom swag, promotional products, apparel, and branded items people actually want to keep. Because the best marketing doesn’t always feel like marketing. We talk about how she built Alpha Specialty from the ground up, what makes a promotional product successful, why some branded items instantly elevate a company, and how businesses can stand out without feeling overly salesy. From viral-worthy merch to everyday products people use constantly, this episode is all about creating branding that feels intentional, cool, and memorable. It’s female founder energy, modern marketing strategy, branding psychology, and the behind-the-scenes of turning products into powerful marketing tools.

Rooted in Design: How Alexa Built a Business Around Her Passion for Plants

Some spaces just feel different — calm, elevated, intentional… and today’s guest is the girl behind creating exactly that. On this episode of The Jersey Girl Podcast, I’m sitting down with Alexa, founder of Botanically Blurred, a New Jersey-based plant design and maintenance company transforming homes and businesses through curated greenery and intentional design. But this isn’t just about plants — it’s about building spaces that feel good to live, work, and grow in. We talk about how Alexa turned a love for plants into a full business and brand, what people get wrong about “aesthetic” spaces, the biggest mistakes people make when buying plants, and why plant styling is so much deeper than just picking something pretty. From entrepreneurship to creativity to creating environments that truly impact how people feel, this episode is all about building something beautiful — inside and out. If you’ve ever wanted your space to feel more like you, or you’re dreaming of turning your passion into a business… this one’s for you.

Blink by Mack: She Bet on Herself — Now She’s Fully Booked

There’s a difference between doing beauty… and becoming the girl everyone trusts with their face. Today I’m sitting down with Mackenna, founder of Blink by Mack — the beauty brand that’s quietly built a cult following through results, consistency, and an experience clients don’t stop talking about. Because here’s the thing — great lashes aren’t just about looking good. They’re about waking up feeling put together, confident, and like the best version of yourself without even trying. We get into how Mackenna went from just starting out to building a fully booked business, what it actually takes to grow in the beauty industry (beyond the aesthetic), and how she’s created a brand that people come back to again and again. We also talk about the reality behind running a beauty business — burnout, bad client experiences, fixing other artists’ work, and the pressure to stay consistent in a saturated industry.

Business, Burnout & Big Things Coming

Madison is back on the mic with Elevate Studios owner Danny for a full life update—nothing held back. They’re diving into new business ventures, what’s really been happening behind the scenes, and the highs, pivots, and chaotic moments that come with building something big. Madison also shares her go-to social media advice right now (what’s working, what’s not, and what she’d never do again 👀). Plus… some exciting podcast news that might just change everything. It’s honest, unfiltered, and exactly the catch-up you’ve been waiting for. 🎙️✨

How Cozy Clips Landed in Free People

In this episode, I’m sitting down with Elena, founder of Cozy Clips, to talk about how she turned a simple idea into a brand you can now find in Free People. We get into the real story behind building Cozy Clips—from the early days to the moment everything shifted—and what it actually takes to get your product in front of major retailers. If you’ve ever had an idea and wondered “could this actually be something?”… this one’s for you. ABBI Skincare: Contact: Lexi Fittipaldi Social Media: @lexibrooke21 Collaboration inquiries: Please contact through direct message or email.