The Knowledge Project with Shane Parrish

Eight Super Bowl rings. Six with the Patriots. And a mindset that goes far deeper than football. In this rare, wide-ranging conversation, Bill Belichick breaks down the invisible factors behind sustained excellence: discipline, preparation, and the mental edge that separates contenders from champions. He shares the surprising reason he kept Tom Brady as a fourth-string rookie, why talent alone is never enough at the highest level, and how true competitors find ways to win long after their gifts fade.  You’ll hear why Belichick cut a player the week of the Super Bowl, how technology is changing player preparation and locker room culture, and why “we have control of the game” became the rallying belief in the greatest comeback in Super Bowl history. This episode covers everything from how he decides when to push a player—or pull back—to how trust is built inside elite teams. Belichick also explains why the price of success is always paid in advance—and why there’s no shortcut around the work. If you lead a team, or want to lead yourself better, this episode is a masterclass from the greatest football mind of our time.  Approximate timestamps: Subject to variation due to dynamically inserted ads: (00:42) Patriots' Employee Guiding Principles (04:25) Talent vs Hard Work (05:43) Competitive Spirit (10:38) You Cannot Win Until You Keep From Losing (15:11) The Drawer and Prioritizing Your Goals (17:07) Social Media, Technology, and Football (24:45) Preparation and Success (27:55) Confidence In The NFL (29:45) Kobe Bryant & Learning To Evolve As You Get Older (31:02) Other Guest Speakers And Their Lessons (32:28) Disciplining NFL Players (39:45) Working Your Way Up & How To Train Staff (47:56) Motivation & Discipline (56:08) Correcting Mistakes and Moving On (58:28) Building A Team vs Collecting Talent (01:00:13) How Has NFL Coaching Changed In The Last 5 Years? (01:01:43) 4 Patriot Rules For Staying Grounded (01:06:11) Super Bowl LI Patriots' Comeback Thanks to our sponsors for supporting this episode: SHOPIFY: Upgrade your business and get the same checkout I use. Sign up for your one-dollar-per-month trial period at ⁠shopify.com/knowledgeproject⁠ [https://www.shopify.com/ca?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q25-en&utm_term=knowledgeproject&utm_content=knowledgeproject] NOTION MAIL: Get Notion Mail for FREE at notion.com/knowledgeproject [https://www.notion.com/product/mail?utm_source=podcasts&utm_medium=knowledgeproject%20] NORDVPN: To get the best discount off your NordVPN plan go to ⁠nordvpn.com/KNOWLEDGEPROJECT [https://nordvpn.com/podcast/?coupon=knowledgeproject&pers=true&utm_medium=affiliate&utm_term=&utm_content&utm_campaign=off910&utm_source=aff111995]. Our link will also give you 4 extra months on the 2-year plan. There's no risk with Nord’s 30 day money-back guarantee! MINT MOBILE: Shop premium wireless plans at mintmobile.com/KNOWLEDGEPROJECT [https://www.mintmobile.com/?utm_source=podcast&utm_medium=audio&utm_campaign=mint_podcast&utm_content=knowledgeproject] Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠fs.blog/newsletter⁠⁠ [https://fs.blog/newsletter/] Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ [https://fs.blog/membership/]⁠⁠ and get your own private feed. Watch on YouTube: ⁠⁠@tkppodcast [https://www.youtube.com/@tkppodcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Most people protect their identity. Andy Grove would rewrite his, again and again. He started as a refugee, became a chemist, turned himself into an engineer, then a manager, and finally the CEO who built Intel into a global powerhouse. He didn’t cling to credentials or titles. When a challenge came up, he didn’t delegate, he learned. This episode explores the radical adaptability that made Grove different. While his peers obsessed over innovation, he focused on something far more enduring: the systems, structures, and people needed to scale that innovation. Grove understood that as complexity rises, technical brilliance fades and coordination becomes king.  You’ll learn how he redefined leadership, why he saw management as a creative act, and what most founders still get wrong about building great companies. If you’re serious about getting better—at work, at thinking, at leading—this is the episode you’ll be glad you didn’t miss.  This episode is for informational purposes only and most of the research came from The Life and Times of an American by Richard S. Tedlow, Only the Paranoid Survive by Andy Grove, and Tom Wolfe’s profile of Robert Noyce available here [https://web.stanford.edu/class/e145/2007_fall/materials/noyce.html]. Check out highlights from these books in our repository, and find key lessons from Grove here — ⁠⁠https://fs.blog/knowledge-project-podcast/outliers-andy-grove/⁠ [https://fs.blog/knowledge-project-podcast/outliers-rose-blumkin/] (05:02 ) PART 1: Hungarian Beginnings (06:48) German Occupation (09:27) Soviet Liberation (11:01) End of the War (12:35) Leaving Hungary (14:10) PART 2: In America (16:50) Origin of Silicon Valley (20:04) Fairchild (22:54) PART 3: Building Intel (25:15) Becoming a Manager (29:39) Intel's Make-or-Break Moment (31:35) Quality Control Obsession (34:41) Orchestrating Brilliance (37:49) The Microprocessor Revolution and Intel's Growth (40:32) Intel's Growth and the Microma Lesson (30:51) The Grove Influence (47:00) The Birth of Intel Culture (49:42) The Fruits of Transformation (50:43) The Test Ahead (53:07) PART 4: Inflection Points (55:23) The Valley of Death (58:26) The IBM Lesson (01:01:18) CASSANDRA’s: The Value of Middle Management (01:04:09) Executing a Painful Pivot (01:08:25) Reflections, afterthoughts, and lessons Thanks to our sponsors for supporting this episode: MOMENTOUS: Head to ⁠⁠livemomentous.com⁠⁠ [https://www.livemomentous.com/en-ca] and use code KNOWLEDGEPROJECT for 35% off your first subscription.  NOTION MAIL: Get Notion Mail for free right now at ⁠notion.com/knowledgeproject [https://www.notion.com/product/mail?utm_source=podcasts&utm_medium=knowledgeproject%20] Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ [https://fs.blog/membership/]⁠⁠ and get your own private feed. Newsletter — The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠fs.blog/newsletter [https://fs.blog/newsletter/] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

What if the world’s most connected tech investor handed you his mental playbook? Elad Gil, an investor behind Airbnb, Stripe, Coinbase and Anduril, flips conventional wisdom on its head and prioritizes market opportunities over founders. Elad decodes why innovation has clustered geographically throughout history, from Renaissance Florence to Silicon Valley, where today 25% of global tech wealth is created. We get into why he believes AI is dramatically under-hyped and still under-appreciated, why remote work hampers innovation, and the self-inflicted wounds that he's seen kill most startups.   This is a masterclass in pattern recognition from one of tech's most consistent and accurate forecasters, revealing the counterintuitive principles behind identifying world-changing ideas.  Disclaimer: This episode was recorded in January. The pace of AI development is staggering, and some of what we discussed has already evolved. But the mental models Elad shares about strategy, judgment, and high-agency thinking are timeless and will remain relevant for years to come. Approximate timestamps: Subject to variation due to dynamically inserted ads. (2:13) - Investing in Startups (3:25) - Identifying Outlier Teams (6:37) - Tech Clusters (9:55) - Remote Work and Innovation (11:19) - Role of Y Combinator (15:19) - The Waves of AI Companies (20:24) - AI's Problem Solving Capabilities (26:13) - AI's Learning Process (30:41) - Prompt Engineering and AI (32:00) - AI's Role in Future Development (34:37) - AI's Impact on Self-Driving Technology (40:16) - The Role of Open Source in AI (43:23) - The Future of AI in Big Players (44:23) - Regulation and Safety Concerns in AI (49:11) - Common Self-Inflicted Wounds (51:34) - Scaling the CEO and Avoiding Conventional Wisdom (55:21) - Workplace Culture (58:39) - Patterns Among Outlier CEOs (1:15:50) - Remote Work and its Implications (1:18:47) - The Impact of Clusters and Exceptional Individuals (1:25:41) - Investing in Defense Technology (1:27:38) - Business Model Shift in the Defense Industry (1:31:46) - Changes in Warfare SHOPIFY: Upgrade your business and get the same checkout I use. Sign up for your one-dollar-per-month trial period at shopify.com/knowledgeproject [https://www.shopify.com/ca?utm_source=podcast&utm_medium=audio&utm_campaign=us-all-na-awareness-2q25-en&utm_term=knowledgeproject&utm_content=knowledgeproject] NORDVPN: To get the best discount off your NordVPN plan go to nordvpn.com/KNOWLEDGEPROJECT [https://nordvpn.com/podcast/?coupon=knowledgeproject&pers=true&utm_medium=affiliate&utm_term=&utm_content&utm_campaign=off910&utm_source=aff111995]. Our link will also give you 4 extra months on the 2-year plan. There's no risk with Nord’s 30 day money-back guarantee! Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠fs.blog/newsletter⁠ [https://fs.blog/newsletter/] Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠ [https://fs.blog/membership/]⁠⁠ and get your own private feed. Watch on YouTube: ⁠@tkppodcast [https://www.youtube.com/@tkppodcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Trusted by Fortune 500 CEOs and elite performers, this is where you go to think better, live better, and get ahead. Each week, Shane Parrish goes deep with the world’s sharpest minds—founders, economists, bestselling authors—to uncover the mental models, habits, and strategies behind extraordinary results. The Knowledge Project isn't just a podcast—it’s a masterclass in Clear Thinking. Speaking of, check out Shane's book, Clear Thinking: fs.blog/clear [https://fs.blog/clear] Be sure to watch the full episodes of all guests featured in this trailer for phenomenal insights: Mickey Drexler: Episode #213: The Art of Selling with Retail's Merchant Prince [https://open.spotify.com/episode/4QTZuvfF8facjVf0FQ11NY] John Bragg: Episode #204: The Blueberry Billionaire [https://open.spotify.com/episode/0gFnIl5VAkXocJscmfUmLy] Brad Jacobs: Episode #190: How To Build a Billion Dollar Company [https://open.spotify.com/episode/3ZnKLcCX01BBcsRw2LQtRJ] Logan Ury: Episode #219: The Dating Myths You Need to Stop Believing [https://open.spotify.com/episode/5n7lP9GHycrPVg63fS0g9H] Maya Shankar: Episode #198: The Science of Identity [https://open.spotify.com/episode/1aeatzT7UGbNJsoLlc25W7] Andrew Huberman: Episode #133: The Science of Small Changes [https://open.spotify.com/episode/2aokNhH1yC1H3UTrAHHkSr] David Sinclair: Episode #136: Reversing the Aging Process [https://open.spotify.com/episode/1VoVQDWBwGLBcfBtZfIDY2] Morgan Housel: Episode #195: Get Rich, Stay Rich [https://open.spotify.com/episode/7cCROF4WBLfKfOz3I1g2VF] April Dunford: Episode #201: The Marketing Expert [https://open.spotify.com/episode/57PbgGE9EkE15ijlObT6G7] Bryan Johnson: Episode #188: Five Habits for Longer Living [https://open.spotify.com/episode/1hnPQt6KrkxVowTGYG6Y8O] Seth Godin: Episode #105: Failing On Our Way To Mastery [https://open.spotify.com/episode/5PB4PR1NoKfMvKok8z22i3] Dr. Rhonda Patrick: Episode #191: Diet Essentials For Healthy Living [https://open.spotify.com/episode/4tnRkV3qL3GulapNmzirsy] Bruce Flatt: Episode #221: Value, Discipline, and Durability [https://open.spotify.com/episode/42H8xGHmIZrIK3YgIb6nQw] Jack Kornfield: Episode #156: Finding Inner Calm [https://open.spotify.com/episode/1AbUp1QKvNwKtCmztkPR25] Check out Shane's appearance on The Rich Roll podcast: www.youtube.com/watch?v=iHHJfwmR-RQ&t=6294s [https://www.youtube.com/watch?v=iHHJfwmR-RQ&t=6294s] Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠fs.blog/newsletter⁠ [https://fs.blog/newsletter/] Join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠ [https://fs.blog/membership/]⁠⁠ to hear my thoughts and reflections at the end of episodes and more. Watch on YouTube: ⁠@tkppodcast [https://www.youtube.com/@tkppodcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Rose Blumkin didn’t just build a business. She revolutionized retail. After fleeing Russia with $66 in her purse, she opened a basement furniture store in Omaha at 43 years old—with no English, no education, and no connections. Her formula? Sell cheap, tell the truth, don't cheat the customer. Nebraska Furniture Mart would survive depressions, fires, lawsuits, tornadoes—and eventually become a billion-dollar empire Warren Buffett called “the ideal business.”  Learn how Mrs. B’s relentless focus, radical simplicity, and unbreakable work ethic built an empire from scratch—and what her story teaches us about business, resilience, and the power of earned trust. This episode is for informational purposes only and most of the research came from "Women of Berkshire Hathaway" and oral history interviews with Rose Blumkin and her daughter Frances. Check out highlights from this book in our repository, and find key lessons from Blumkin here — ⁠fs.blog/knowledge-project-podcast/outliers-rose-blumkin [https://fs.blog/knowledge-project-podcast/outliers-rose-blumkin/] (03:20) PART 1: Early Childhood (07:10) A Natural Entrepreneur (09:37) PART 2: Building an Empire  (12:53) The Competition  (15:54) The Passing of Isadore  (18:32) Expansion through Hardship  (20:32) Natural Instinct for Character (25:15) PART 3: The $60m Handshake / The Buffett Connection  (28:25) A Rebel at 96 (33:47) Reflections, afterthoughts, and lessons Thanks to our sponsors for supporting this episode: MOMENTOUS: Head to ⁠livemomentous.com⁠ [https://www.livemomentous.com/en-ca] and use code KNOWLEDGEPROJECT for 35% off your first subscription.  NOTION MAIL: Get Notion Mail for free right now at notion.com/knowledgeproject [https://www.notion.com/product/mail?utm_source=podcasts&utm_medium=knowledgeproject%20] Upgrade — If you want to hear my thoughts and reflections at the end of all episodes, join our membership: ⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠ [https://fs.blog/membership/]⁠⁠ and get your own private feed. Newsletter — The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠fs.blog/newsletter [https://fs.blog/newsletter/] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]