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The Lean Marketing Podcast

Podcast von Paul Bresenden

Englisch

Business

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Mehr The Lean Marketing Podcast

Welcome to the Lean Marketing Podcast, powered by 454 Creative, where walk you through our Lean Marketing Framework™ used to help businesses streamline their marketing for maximum impact. Perfect for entrepreneurs, marketing managers, and business leaders, each episode dives into practical insights, success stories, and actionable tactics to help you cut the clutter and drive real growth. Get ready to rethink your approach and fuel your business with Lean Marketing methodology.

Alle Folgen

11 Folgen

Episode Connecting KPIs to Real Results | Episode 8 Cover

Connecting KPIs to Real Results | Episode 8

In Episode 8 of the Lean Marketing Podcast, Paul Bresenden unpacks how to make KPIs meaningful by tying them directly to organizational growth and profitability. Too often, teams get lost in platform metrics and activity reports that look good on paper but fail to impact the bottom line. Paul explains how to cut through the noise, align KPIs with real business outcomes, and create dashboards and goals that keep everyone rowing in the same direction. You’ll learn: * How to ensure your KPIs connect to revenue and profitability * Why platform metrics can mislead your decision-making * The role of dashboards in faster, data-driven decisions * How to set goals that matter (and avoid vanity objectives) * Practical frameworks for quarterly planning and alignment Whether you lead a marketing team, manage budgets, or run a business, this episode will help you turn metrics into actionable insights that drive results.

13. Aug. 2025 - 29 min
Episode Auditing Google Ads for Maximum ROI | Episode 7 Cover

Auditing Google Ads for Maximum ROI | Episode 7

In Episode 7 of the Lean Marketing Podcast, Paul Bresenden unpacks how to audit Google Ads campaigns for maximum ROI. Many businesses pour money into paid search without knowing which campaigns actually drive results. Paul explains how to identify wasted spend, evaluate campaign performance, and optimize for outcomes that matter to your bottom line. You’ll learn: * How to spot inefficiencies and wasted ad spend * Why common Google Ads metrics can be misleading * Steps to align campaigns with real business goals * Practical strategies to improve ROI and conversion performance * How to structure audits that deliver actionable insights Whether you manage marketing campaigns, oversee ad budgets, or run a business, this episode will help you make every ad dollar count and turn data into measurable growth.

13. Aug. 2025 - 24 min
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Super gut, sehr abwechslungsreich Podimo kann man nur weiterempfehlen
Ich liebe Podcasts, Hörbücher u. -spiele, Dokus usw. Hier habe ich genügend Auswahl. Macht 👍 weiter so

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2 Monate für 1 €. Dann 4,99 € / Monat. Jederzeit kündbar.