The Marketing Manifest

Ep. 15: Why D2C brands Should Leverage UGC Content for Performance Marketing? | Ft. Vidhu Ravinath

In this episode of The Marketing Manifest Podcast, we are diving deep into the world of user-generated content (UGC) and how it can be harnessed to benefit Direct-to-Consumer (DTC) businesses. Our guest today is Vidhu Ravinath [https://www.linkedin.com/in/vidhuravinath/], the founder of Underdog Media [https://www.undrdog.agency/] and Scroll Stop [https://www.scrollstop.agency/], two agencies that specialize in helping DTC E-commerce brands scale their Facebook and TikTok ads using performance creative strategies and UGC content creation. In this episode, Vidhu discusses the basics of user-generated content and why it is important for DTC businesses. He also explores the potential downsides of relying on UGC and strategies that businesses can implement to ensure the integrity of the content they receive from customers. Vidhu shares insights from successful case studies of businesses that have navigated the challenges of UGC and achieved impressive results. As we continue our conversation, Vidhu provides valuable tips and tricks for businesses to maximize the benefits of UGC while minimizing the risks. Finally, we look into the future of UGC and the trends and developments that businesses should be aware of as they seek to leverage this powerful marketing tool. Join us as we explore the exciting world of user-generated content with Vidhu Ravinath and learn how DTC businesses can lower their customer acquisition costs and increase their reach through the power of UGC. Follow Vidhu Ravinath on LinkedIn [https://www.linkedin.com/in/vidhuravinath/] Follow Emil Eji for more updates on LinkedIn [https://www.linkedin.com/in/emileji/] & Instagram [https://www.instagram.com/emil_eji/]

Ep. 14: Why DTC brands should focus on Conversion Rate Optimisation? | Ft. Rishi Rawat

In this episode, we are diving into the exciting world of Conversion Rate Optimization (CRO) for DTC brands. Our guest speaker, Rishi Rawat [LinkedIn: https://www.linkedin.com/in/rawatrishi/], is a true expert in the field of CRO and has helped countless e-commerce businesses around the world to increase their revenue and drive growth through effective optimization strategies. Join us as we explore the basics of CRO and discover how it can benefit your DTC business. We'll discuss common mistakes to avoid when optimizing your conversion rates and share inspiring case studies of DTC brands that have successfully used CRO to drive revenue growth. Rishi will also provide valuable tips and tricks for improving your conversion rates and share his insights into the future of CRO, including upcoming trends and developments to keep an eye on. So, whether you're new to CRO or looking to take your DTC business to the next level, this podcast is the perfect resource for you. Tune in now and discover the power of Conversion Rate Optimization for your DTC brand! Follow Rishi Rawat on LinkedIn [https://www.linkedin.com/in/rawatrishi/] Follow Emil Eji for more updates on LinkedIn [https://www.linkedin.com/in/emileji/] | Instagram [https://www.instagram.com/emil_eji/ ]

Ep. 13: How to become a FREELANCE Content Writer? | Ft. Jasmeet Singh

Today we have Jasmeet Singh [https://www.linkedin.com/in/jasmeetsinghwriter/] who is a Freelance Content Writer and Storyteller   He helps brands to catch fire online via stories.   He has been into content writing for quite some time and his journey has been quite a roller-coaster ride with all the ups and downs   In this podcast, we have discussed the following topics:   1. What is Content Writing and what are the career opportunities available in India?   2. What are the different ways a person can earn through freelance content writing?   3. Does a content writer need a certification to pursue his career?   4. From the written word it has shifted more to video content and chatbots. What do you think a content writer should do at this point?   Follow Jasmeet Singh on  Instagram: https://www.instagram.com/jasmeet.says/ LinkedIn:  https://www.linkedin.com/in/jasmeetsinghwriter/  Follow Emil Eji for more updates on  LinkedIn https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/

Ep. 12: How to start FREELANCING in India? Ft. Haris Aboobacker

This is the first-ever exclusive podcast I did on the topic HOW TO START FREELANCING IN INDIA with my very good friend Haris Aboobacker who is Social Media Strategist, an Entrepreneur and a Public Speaker.   This is a 1-hour long podcast and we spoke about the following point:   0:00 -   Introduction of Haris Aboobacker  8:13 -   How to start your freelancing career in India especially?   22:05 - What do you think is the most difficult thing in Freelancing?  31:28 - How does networking help in freelancing?  36:03 - How to avoid scams and fake jobs?  44:27 - How to charge your client?   Follow Haris Aboobacker on  Instagram: https://www.instagram.com/haris_aboobacker/ LinkedIn:  https://www.linkedin.com/in/haris-aboobacker/  Follow me for more updates on  LinkedIn: https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/

Ep. 11: How AI is transforming the future of DIGITAL MARKETING?

Today's episode is kinda different from the other ones! Today we are talking completely about technology, Artificial Intelligence and how these are being influenced in the field of marketing, customer experience? Srinivas is a part-time freelancer and pursuing his master’s in Artificial Intelligence at the Vrije Universiteit in Amsterdam. He has been nurtured with the skill set of web and app development technologies, data analysis and Machine Learning technologies professionally.  He is into AI, not to really innovate in terms of tech, but to innovate the society and environment around us He is an enthusiast in learning more about tech and understanding the real need for technology to only facilitate people’s life.  He is also a Nascent Entrepreneur who is attempting hard in his research to bring the best out of his values and skills for the people to cherish in the best way possible.  He is also consulting a couple of startups in terms of web and app development recently.  Follow Srinivas: https://www.linkedin.com/in/srinivas-m-8019ba199/ Check out his Website: http://srinivasmuralidharan.in/ Follow me for more updates on Linkedin: https://www.linkedin.com/in/emileji/ Facebook: https://www.facebook.com/emileji/ Instagram: https://www.instagram.com/emilejisays/