The Marketing Mashup

Radio Advertising with Richard from My88

The media landscspe is so fragmaneted now. TV, radio, Direct, Out of Home, Print and of course social media. It's hard to know which is right and where they all fit into the mix. In this episode of the Mashup we're chatting to radio guru and owner of 80's station My88, Richard Mills. It's fun, its long and we get a ton of fun chat along with all the good info on radio. Check it out.  You can find Richard and My88 here... https://www.my88.com.au/ [https://www.my88.com.au/] https://www.facebook.com/my88fm [https://www.facebook.com/my88fm] https://www.linkedin.com/in/richard-mills-489b3427/ [https://www.linkedin.com/in/richard-mills-489b3427/]

Media Relations and PR with Ellen Hill

Having a good relationship with the media, and with the public, can be the difference between surviving a crisis and having it devastate your business. Or getting coverage of that new and exciting develpment you want people to know about. In this episode we're chatting with Ellen Hill, experiences Media Relations professional to get some hot tips on where to start.    You can follow Ellen and Deep Hill at... On LinkedIn https://www.linkedin.com/in/ellen-hill-6990b822/ [https://www.linkedin.com/in/ellen-hill-6990b822/] Facebook https://www.facebook.com/DeepHillMedia [https://www.facebook.com/DeepHillMedia] Website https://www.deephill.com.au/

The what, why and how of SEO

We all know that SEO is important, but do we really understand why? Or how to do it? Or even what SEO really is? On this episode of the Mashup we're hearing from SEO superstar, Rachel Amies from Crazy Digital Creative.

Building a purpose driven business with Annie James

What exactly is a purpose driven business? It's a business driven by your core values, your passion and focussed on achieveing something of substance. But where do you start? I spoke with Annie James of Sprout Recruitment about how she started Sprout, a true purpose driven business, and the challnges along the way. There are so many similarities between our businesses, and so much to learn from this for all of us.  If you're just starting out, growing or reposititioning, you'll want to check out this episide!  You can follow Sprout at... Website: https://sproutrecruitment.com.au/ [https://sproutrecruitment.com.au/] Facebook: https://www.facebook.com/sproutrecruitmentaus [https://www.facebook.com/sproutrecruitmentaus] Insta: https://www.instagram.com/sproutrecruitmentaus/ [https://www.instagram.com/sproutrecruitmentaus/] LinkedIn: https://www.linkedin.com/in/annie-milne-5194916/ [https://www.linkedin.com/in/annie-milne-5194916/]

Becoming an Author with Jessica Mudditt

Becoming a published author can add an enormous amount of credibility to your personal brand, open doors and genuinely set you apart from others in your industry. But without the right guidance and support, it can be totally overwhelming. We're chatting with Jessica Mudditt, journalist, author and book coach about why publishing a book is a fabulous idea, and how to get started.  For more on Jess and to follow her, check out her socials below... Facebook https://www.facebook.com/JessicaMuddittAuthor [https://www.facebook.com/JessicaMuddittAuthor] TikTok https://www.tiktok.com/@jessicamudditt3?is_from_webapp=1&sender_device=pc [https://www.tiktok.com/@jessicamudditt3?is_from_webapp=1&sender_device=pc] LinkedIn https://www.linkedin.com/in/jessicamudditt/ [https://www.linkedin.com/in/jessicamudditt/]