The Neon Buzz

SEO for Social Media

1 in 4 people search on social before Google, and that number is rising fast. In this episode of The Neon Buzz, Catie Grusin and Emily Murrah explain how to optimize your profiles and posts so new patients can actually find you.

Holiday Promotions for Your Busy Practice

The holidays are noisy, and your patients are tired of being sold to. In this episode of The Neon Buzz, Catie Grusin sits down with Creative Director Curt Crocker to share the holiday campaigns that actually cut through the clutter for orthodontic and healthcare practices.

AI Roundtable: The Good, The Bad, & The Ugly

AI can speed up your marketing—but is it helping you stand out, or making you blend in? In this episode of The Neon Buzz, our creatives share how they really use AI, the pros and cons they’ve seen, and why the “last 10%” still needs a human touch.

How to Get the Most Out of Your Orthodontic Website

If your website isn’t set up like an online treatment coordinator, you’re missing conversions. Catie Grusin and Andy Newton dig into what makes an orthodontic site effective, from SEO and user experience to calls-to-action that actually convert. Tune in to learn how to get the most out of your site and set it up for growth.

How to Get the Most Out of Your Marketing Agency

You signed with a marketing agency—now what? Grace Shapley, Director of Accounts at Neon Canvas, shares the top ways to get the most out of your partnership, from consistent communication to using the resources you’re already paying for.