The New Commerce Order

001: Rudy Ribardiere - Building Fashion Commerce at Scale

The New Commerce Order with Rudy Ribardiere, Senior Director of eCommerce at BA&SH. This episode, we’re joined by Rudy Ribardiere - Senior Director of eCommerce at BA&SH, one of the most respected Parisian fashion houses operating globally today. Rudy is based in New York, originally from France, and has spent years evolving how premium fashion brands scale digitally across Europe and North America. His perspective sits at the intersection of brand, technology, and commercial performance - building commerce that is both elegant and effective. This conversation is designed as a focused exchange of operator thinking - how modern fashion commerce is being built, refined, and scaled without compromising brand integrity. I’m also joined by fellow Pion333r Marie Neumann - bringing a sharp acquisition and brand execution lens, particularly across European and international growth.