The Persona and Journey Map Podcast

From Data to Themes: Using Research Insights to Build Personas

In this episode, we focus on how to analyze and synthesize research data to inform persona creation. You’ll learn how to tag and organize findings, identify trends, create themes, and compare personas based on shared attributes and dimensions, so your personas are built on real research, not assumptions.

Grounding Personas in Research

This episode focuses on using user research to build personas based on evidence, not assumptions. Learn how to define research goals, choose methods, and apply data to create personas that reflect real users.

Untangling the Persona Mess with a Relationship Tree

Too many personas can create confusion instead of clarity. In this episode of The Persona and Journey Map Podcast, we explore how building a persona relationship tree helps teams organize overlapping personas, align across departments, and grow a clear, connected understanding of their users.

Developing Persona Characteristics that Matter

Learn how to build personas as structured constructs using an attribute framework. We cover organizing attributes into altitudes, running workshops to align teams, and creating only the personas you need today with a system that can grow with your organization.

Flying to New Heights: The Concept of Altitudes

In the second episode, we're delving into a key concept from the new book, The Persona and Journey Map Playbook. We discuss a valuable new perspective on how to use the concept of altitudes to craft your own user artifact strategy.