The Playbook

Next Generation Sports & Entertainment Marketing with John Balkam - Ep 74

John Balkam, author of 3-Win Sponsorship, joins Rob Cressy to talk about next generation sports & entertainment marketing. Where is it going and why is Cause Marketing becoming so important? How important is it for companies to stand for something and live by those values? Why is having a marketing mix important to the way your fans engage with your brand? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The Playbook presented by FanFood, Rob Cressy discusses how leaders are modernizing today’s customer experience through technology, in sports, entertainment, and hospitality. One way you can help support the show is by subscribing to The GameDay Playbook and letting your friends and colleagues who are in the sports and technology space know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best show possible. You can connect with us on social media and let us know what you think: FanFood - LinkedIn: /fanfood/ - Twitter: @FanFoodOnDemand - Instagram: @FanFoodApp - Website: www.fanfoodapp.com - You can also download the FanFood app in the iTunes store and on Google Play. Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Website: www.baconsports.com John Balkam - LinkedIn: /johnbalkam/ - Twitter: @JohnBalkam

Telling Better Stories To Engage Fans with Christopher Aumueller - Ep 73

Christopher Aumueller, CEO at FanWord, joins Rob Cressy to talk about how to tell better stories to engage fans. What is the value in storytelling and how can you get the most out of them? Why is developing your creative process so important? How can storytelling be simplified to make it easier to execute? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The Playbook presented by FanFood, Rob Cressy discusses how leaders are modernizing today’s customer experience through technology, in sports, entertainment, and hospitality. One way you can help support the show is by subscribing to The GameDay Playbook and letting your friends and colleagues who are in the sports and technology space know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best show possible. You can connect with us on social media and let us know what you think: FanFood - LinkedIn: /fanfood/ - Twitter: @FanFoodOnDemand - Instagram: @FanFoodApp - Website: www.fanfoodapp.com - You can also download the FanFood app in the iTunes store and on Google Play. Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Website: www.baconsports.com Christopher Aumueller - LinkedIn: /christopher-aumueller-b1119a53/ - Twitter: @fanword - Twitter: @Chris_Aumueller - Website: https://www.fanword.com/

Rethinking The In-Stadium Experience with Chris Madden - Ep 72

Chris Madden, Co-Founder at Matchnode, joins Rob Cressy to talk about what the in-stadium experience will look like in the future when fans return. Why will it be important to not have a “one size fits all” approach for messaging to fans? How can teams create more digital interactions to engage fans? What challenges will there be when fans return to stadiums? How can teams own the entire fan relationship, including after the game ends? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The Playbook presented by FanFood, Rob Cressy discusses how leaders are modernizing today’s customer experience through technology, in sports, entertainment, and hospitality. One way you can help support the show is by subscribing to The GameDay Playbook and letting your friends and colleagues who are in the sports and technology space know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best show possible. You can connect with us on social media and let us know what you think: FanFood - LinkedIn: /fanfood/ - Twitter: @FanFoodOnDemand - Instagram: @FanFoodApp - Website: www.fanfoodapp.com - You can also download the FanFood app in the iTunes store and on Google Play. Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Website: www.baconsports.com Chris Madden - LinkedIn: /chrismadden1/ - Twitter: @MaddenCM - Twitter: @matchnode

Portland Trail Blazers Fan Engagement Mindset with Dewayne Hankins - Ep 71

Dewayne Hankins, Chief Marketing & Innovation Officer at the Portland Trail Blazers, joins Rob Cressy to talk about the Portland Trail Blazers mindset for success in social media and fan engagement. What is it like marketing around Damian Lillard? What did they learn from the NBA Bubble and what will they continue to implement moving forward? How do the Trail Blazers think about fan engagement and how has that helped them grow a thriving community? What’s on their mind from an innovation and forward thinking perspective? Why is doing a lot with a little such an important mindset and why is that a game changer for future creators? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The Playbook presented by FanFood, Rob Cressy discusses how leaders are modernizing today’s customer experience through technology, in sports, entertainment, and hospitality. One way you can help support the show is by subscribing to The GameDay Playbook and letting your friends and colleagues who are in the sports and technology space know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best show possible. You can connect with us on social media and let us know what you think: FanFood - LinkedIn: /fanfood/ - Twitter: @FanFoodOnDemand - Instagram: @FanFoodApp - Website: www.fanfoodapp.com - You can also download the FanFood app in the iTunes store and on Google Play. Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Website: www.baconsports.com Dewayne Hankins - LinkedIn: /dhankins/ - Instagram: @trailblazers - Twitter: @trailblazers - Twitter: @dewaynehankins

Sports Trading Card Trends & State Of The Industry with Jason Howarth - Ep 70

Jason Howarth, Vice President of Marketing at Panini America, joins Rob Cressy to talk about the current state of the sports trading card industry and trends he’s seeing. What are the different demographics of the trading card industry and how is Panini engaging each one? Why does authenticity allow Panini to build a stronger community? From blockchain to case breaking, how is Panini embracing digital and putting themselves in a position to succeed in the future? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The Playbook presented by FanFood, Rob Cressy discusses how leaders are modernizing today’s customer experience through technology, in sports, entertainment, and hospitality. One way you can help support the show is by subscribing to The GameDay Playbook and letting your friends and colleagues who are in the sports and technology space know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best show possible. You can connect with us on social media and let us know what you think: FanFood - LinkedIn: /fanfood/ - Twitter: @FanFoodOnDemand - Instagram: @FanFoodApp - Website: www.fanfoodapp.com - You can also download the FanFood app in the iTunes store and on Google Play. Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Website: www.baconsports.com Jason Howarth - LinkedIn: /sportsmarketingguy/ - Instagram: @sportsmktgguy - Instagram: @paniniamerica - Twitter: @sportsmktgguy - Twitter: @PaniniAmerica