The Rethink Marketing Podcast

Answering the Answer Engines: The Future of Search

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠⁠ [https://colinjeffries.com/] and ⁠⁠⁠Paul Frodge⁠⁠⁠ [https://hollandadhaus.com/team/paul-frodge/] share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what this means for businesses and content creators. Join us as we explore strategies to adapt to this new landscape, ensuring your content remains relevant and accessible in the age of AEO. Tune in to learn how to optimize for the future of search! The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at ⁠⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠ [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

From SEO to Answer Engine Optimization: Part II

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠ [https://colinjeffries.com/] and ⁠⁠Paul Frodge⁠⁠ [https://hollandadhaus.com/team/paul-frodge/] are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at ⁠⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠⁠ [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

From SEO to Answer Engine Optimization: Part I

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠ [https://colinjeffries.com/] and ⁠Paul Frodge⁠ [https://hollandadhaus.com/team/paul-frodge/] are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reputation management, and referral traffic management. Brands are being pushed to adapt strategies to remain relevant in a world where AI-driven answers dominate the customer journey. So what actions should we be taking, and what do we need to know? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at ⁠⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠⁠ [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Website Traffic is Falling, What Should You Do?

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠ [https://colinjeffries.com/] and Paul Frodge [https://hollandadhaus.com/team/paul-frodge/] weigh in on the recent trend of significantly declining website traffic and its implications for marketing leaders. With the rise of artificial intelligence, changes in Google's PageRank algorithm, and the evolving landscape of digital marketing. Today's marketers need to wrap their heads around core business metrics beyond just website traffic. While we are diagnosing dropping traffic, where can we turn to reach new customers? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠⁠ [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at ⁠⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠⁠ [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Why Google is Losing its Place as the Leader of Search... And What Marketers Can Do About It!

On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ [https://colinjeffries.com/] and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends in user behavior, market dynamics, and make some predictions for AI search adoption. What adaptations do marketers need to make for their strategies in response to these changes? What will advertising and content marketing look like in 12 months? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠⁠⁠Subscribe to our Youtube channe⁠⁠⁠⁠ [https://www.youtube.com/@rethinkmarketingpodcast]l or visit our website at ⁠⁠⁠⁠rethinkmarketingpodcast.com⁠⁠⁠⁠ [https://rethinkmarketingpodcast.com/] where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]