The Sales Athlete Podcast

From $6M to $32M in Commercial Roofing Sales | Cody Russell & Ryan Groth

In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team.Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and retail markets.You’ll learn:How Priority Roofing approaches national expansion in commercial salesBest practices for storm restoration vs. retail projectsThe power of service departments in building long-term relationshipsWhy Challenger sales principles give contractors an edgeCody’s real-world numbers on calls, inspections, and close ratesIf you’re in commercial roofing—or want to learn what it takes to win in one of the toughest markets—this episode is loaded with actionable insights.🔗 Connect with Cody on LinkedIn: Cody Russell📌 Learn more about Sales Transformation Group: https://salestransformationgroup.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1Y0em5lLUZJQlJoZE5waWprSFdJVDZ3TUhnQXxBQ3Jtc0ttZU05bElCUUU0T0swSTJORlpDYWFLTjBPUFZ1VHNyZGlvS25XeHpRVXRMbFpHSHgwUFpkdHJkYjFiWEdta2tjNXJFY1hzblg4NjNDQWJXbGRSbzdnZUJKMGpTeEpINEVuNzhNbjl3S193Q2w1N1NYTQ&q=https%3A%2F%2Fsalestransformationgroup.com%2F&v=2Kw3VK-88Qk]

From Costco to $2M Producer by Age 26 | Sales Athlete Podcast w/ Nate Adame

At just 26 years old, Nate Adame has gone from stocking shelves at Costco to becoming a multi-million dollar service account manager with Chamberlin Roofing & Waterproofing, a $150M+ Houston contractor.In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Nate to unpack his rapid rise in the commercial roofing and waterproofing world:How he went from knocking doors during a Dallas hailstorm to booking 40–50 inspections in just 3 daysWhy his first year in commercial sales was a grind, but led to becoming a $1M producer in 2023 and a $2M+ producer in 2024The difference between residential vs. commercial sales — and why service margins of 45–70% make commercial a powerful laneThe mindset and process that helped him build trust with property managers and turn technical expertise into long-term relationships🔥 If you’re a sales professional looking to break into commercial or take your numbers to the next level, Nate’s story is packed with lessons you can apply today.👉 Don’t forget to subscribe for more episodes of the Sales Athlete Podcast with Ryan Groth, where we share real stories and strategies from the field to help you perform at your best.For Free Commercial Sales Course Access, join our Skool Community:https://www.skool.com/sales-transform... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazhrTkRqTG5JWVd3VUVzUk1BZHAyYTlqM2NJUXxBQ3Jtc0tsOThPTk85U2lwemtMMElRUVlwZVRLLUhuUHhlX3l1RTIybXhjbVE0WXI1dUg2cGpqZ2VLZk1Tc0hJUEc4MHZJUDE4TW1HMzBoUnd2VWxnSDlmenh0dnMySTVlSWN0N2pvNVlZYXRoY1FZaUVaREtKMA&q=https%3A%2F%2Fwww.skool.com%2Fsales-transformation-group-7774%2Fabout%3Fref%3D8618ed5b9c6d4d16906aff4e9afbe7b4&v=x29XN5LetlI]

Dumbbells and Deals: The Path to Success (EP20)

In this conversation, Ryan Groth discusses the concept of 'Dumbbells and Deals,' emphasizing the importance of maintaining a disciplined lifestyle that balances health and business success. He argues against the notion that physical appearance is a prerequisite for success in sales, instead advocating for personal bests and consistency in both health and professional endeavors. Ryan shares his personal journey of improvement and encourages listeners to adopt a mindset of discipline and resolve to achieve their goals.

Finding Identity Beyond Performance (EP19)

In this episode, Ryan Groth shares his personal journey of overcoming an identity crisis that stemmed from his experience as a professional baseball player. He discusses the importance of finding self-worth outside of performance and the role of faith in shaping one's identity. The conversation delves into the impact of external voices and opinions on self-perception, especially in the context of parenting and business. Reed emphasizes the need to focus on internal truths rather than seeking validation from others, ultimately advocating for a stable and peaceful approach to life and performance.

Overcoming Adversity: The Power of Faith in Sales With Renee Rodriguez (EP18)

In this conversation, Renee Rodriguez shares his journey from being a sports athlete to a successful sales professional in the roofing industry. He discusses the challenges he faced, including a period of incarceration, and how it led to a profound personal transformation and a stronger faith. Renee emphasizes the importance of service, maintaining high standards, and the impact of environment on success. He also shares valuable insights on personal growth, resilience, and the competitive mindset required to excel in sales. Chapters 00:00 Introduction to Sales Success 03:30 Renee's Journey from Sports to Sales 06:41 Overcoming Adversity: The Prison Experience 09:40 Finding Faith and Identity in Isolation 12:25 The Power of Second Chances 15:36 Building a Successful Sales Career 18:24 The Importance of Environment in Success 27:20 The 1% Mindset 30:03 Overcoming Hurdles and Trusting the Process 33:05 Transitioning Roles and Embracing Change 35:59 The Art of Service in Sales 41:03 Managing Large Projects and Team Dynamics 46:42 Words of Wisdom for Sales Professionals