The Walk Thru

The Beginner's Guide to Claude Projects: Create Content That Converts

Tessabella Jelten sits down with The Broke Agent to explore how real estate professionals can move beyond surface level AI use and instead build systems that actually scale their marketing. The focus is on Claude Projects and how centralized knowledge structures can lock in brand voice, messaging consistency, and content strategy so AI outputs feel tailored instead of generic. If AI tools have felt like they produce inconsistent or unfocused marketing help, this episode breaks down a more structured approach. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: BAMx Membership [https://www.skool.com/bamx?utm_source=chatgpt.com] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Stop wasting budget on marketing that disappears without response. Get campaigns designed to generate real replies and conversations → ReminderMedia BAM Sample [https://remindermedia.com/bamsample/?utm_source=chatgpt.com] 🔔 Subscribe to The Broke Agent YouTube Channel: The Broke Agent YouTube [https://www.youtube.com/@thebrokeagent?utm_source=chatgpt.com] 📩 Subscribe to BAM Newsletter: BAM Daily Newsletter [https://newsletters.nowbam.com/bam-daily?utm_source=chatgpt.com] 🧐 Learn more about BAM: BAM [https://nowbam.com/?utm_source=chatgpt.com] 🔗 Episode references: Claude AI [https://claude.ai?utm_source=chatgpt.com] ⏰ Chapter guide: 00:00 Opening context 00:57 Why Claude Projects matter for agents 03:16 Structuring content goals for better AI output 07:12 Building project systems for real estate marketing 07:28 Hyperlocal content strategy 10:02 Inputs needed to train your AI setup 11:23 Using personal interests to shape content ideas 17:49 Learning approaches and skill building 22:04 Property focused content strategy 24:00 Agent to agent communication approach ✅ Stay connected The Broke Agent: Instagram [https://www.instagram.com/thebrokeagent/?utm_source=chatgpt.com] Tessabella Jelten: Instagram [https://www.instagram.com/tessaabellaa/?utm_source=chatgpt.com] BAM PARTNERS Realtor.com [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=chatgpt.com] A platform built to help real estate professionals reach serious buyers and sellers with stronger tools and visibility. Zoodealio [https://www.zoodealio.com/?utm_source=chatgpt.com] Connect clients with cash offer options quickly. Code BAM provides 15 percent off, or access is included with BAMx membership. Rayse [https://www.rayse.com/?utm_source=chatgpt.com] Tools designed to clearly communicate agent value through presentations, collaboration, and reporting. Shilo AI [https://shilo.ai/?utm_source=chatgpt.com] An AI assistant designed for real estate teams that supports agents with real time guidance and coaching. Summit VA Solutions [https://www.summitvasolutions.com/byronlazine-referral?utm_source=chatgpt.com] Virtual assistant support built specifically for real estate workflows. #RealEstateMarketing #ClaudeAI #AIForRealEstate

The END Of The Walk Thru Podcast (Something Big Is Coming) | The Walk Thru 200

Dan Oneil joins The Broke Agent and Jason Cassity to discuss why The Walk Thru podcast is ending, their favorite moments from the show, and what is coming next. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent [https://www.youtube.com/@thebrokeagent] 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 This episode's sources: https://www.tiktok.com/@danoneil__/video/7587079218106797325?_r=1&_t=ZT-96MIRhbK5rJ [https://www.tiktok.com/@danoneil__/video/7587079218106797325?_r=1&_t=ZT-96MIRhbK5rJ] https://www.tiktok.com/@danoneil__/video/7609476823709273357?_r=1&_t=ZT-96MIUZ58Wkv [https://www.tiktok.com/@danoneil__/video/7609476823709273357?_r=1&_t=ZT-96MIUZ58Wkv] https://www.instagram.com/realworld_ai_/ [https://www.instagram.com/realworld_ai_/] ⏰ Timestamps: 00:00-00:47 Intro 00:48 Topic #1 - The Walk Thru Is Ending 17:49 Topic #2 - Favorite Guests/Moments 25:50 Topic #3 - What’s Happening Next ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/ [https://www.instagram.com/jason_cassity/] 👉 Connect with Dan Oneil: https://www.instagram.com/danoneil_/ [https://www.instagram.com/danoneil_/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #TheWalkThru #BAMMedia

This Simple AI System Turns Local News Into Viral Real Estate Content | The Walk Thru 199

Dustin Fox joins The Broke Agent to discuss how to create a content pipeline with AI that actually works for real estate agents. He reveals the tools and prompts he uses to dominate his market and stay ahead of the tech curve. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 This episode's sources: https://www.instagram.com/p/DX7WxDJJ5Bg/ [https://www.instagram.com/p/DX7WxDJJ5Bg/] ⏰ Timestamps: 00:00 - 01:10 Intro 02:44 - Topic: How To Create A Content Pipeline With AI ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Dustin Fox: https://www.instagram.com/dustinmfox/ [https://www.instagram.com/dustinmfox/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #DustinFox #ContentPipeline

How To Train AI To Sound Like You (In 10 Minutes) | The Walk Thru 198

Dan Oneil joins The Broke Agent and Jason Cassity to discuss how to get AI to sound exactly like you when making content, how to use Loom AI, and the recent announcement of Real to acquire REMAX. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 This episode's sources: https://www.loom.com/share/82415d9c8d1449d19e69034d3a0702fa?utm_medium=gif [https://www.loom.com/share/82415d9c8d1449d19e69034d3a0702fa?utm_medium=gif] https://nowbam.com/real-brokerage-to-acquire-remax/ [https://nowbam.com/real-brokerage-to-acquire-remax/] https://youtube.com/live/fu9YEHExmdo?feature=share [https://youtube.com/live/fu9YEHExmdo?feature=share] ⏰ Timestamps: 00:00 - 01:10 Intro 01:11 Topic #1 - How To Get AI To Sound Like You 13:42 Topic #2 - How To Use Loom AI 21:54 Topic #3 - Real To Acquire REMAX ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] 👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/ [https://www.instagram.com/jason_cassity/] 👉 Connect with Dan Oneil: https://www.instagram.com/danoneil_/ [https://www.instagram.com/danoneil_/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #AIRealEstate #BAMMedia

I Built 1.5M Followers… Then My Content Stopped Working | The Walk Thru 197

The Broke Agent discusses how to know when to switch up your content, the common mistakes creators make when pivoting, and what high-performing agents do to grow their audience. 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx [https://www.skool.com/bamx] 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ [https://remindermedia.com/bamsample/] 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka [https://tinyurl.com/aatxhaka] 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily [https://newsletters.nowbam.com/bam-daily] 🧐 Check out BAM: https://nowbam.com/ [https://nowbam.com/] 🔗 This episode's sources: https://www.instagram.com/reels/DUGt71zEsMY/ [https://www.instagram.com/reels/DUGt71zEsMY/] https://www.instagram.com/p/DVgh01oGOjJ/ [https://www.instagram.com/p/DVgh01oGOjJ/] https://www.instagram.com/p/DXNK-YFkmbh/ [https://www.instagram.com/p/DXNK-YFkmbh/] ⏰ Timestamps: 00:00 - 02:02 Intro 02:03 - 09:05 Topic #1: When to Switch Up Your Content 09:06 - 14:26 Topic #2: The Biggest Mistake Agents Are Making 14:27 - End Topic #3: What to Do Instead ✅ Stay Connected With Us: 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ [https://www.instagram.com/thebrokeagent/] BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign [https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign] 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free → https://www.skool.com/bamx/about [https://www.skool.com/bamx/about] 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ [https://www.rayse.com/] 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ [https://shilo.ai/] 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a real estate-trained Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral [https://www.summitvasolutions.com/byronlazine-referral] #RealEstateMarketing #SocialMediaStrategy #ContentTips